--- title: "Branding, Campaign Design & Creative Direction - Blackbook" description: "Visual identity, creative direction and campaign design across digital and physical channels. Brand systems, guidelines and creative expression." canonical_url: https://www.blackbook.dk/en/area/brand-campaigns/ md_url: https://www.blackbook.dk/en/area/brand-campaigns/index.md language: en last_updated: 2026-09-07 --- # Branding, Campaign Design & Creative Direction - Blackbook Visual identity, creative direction and campaign design across digital and physical channels. Brand systems, guidelines and creative expression. > Alternate (Danish): https://www.blackbook.dk/area/brand-campaigns/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Brand and campaigns, Branding, Campaign design, Brand activation > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/area/brand-campaigns/ ## Area of expertise — Brand & Campaigns Blackbook creates brands and campaigns that work across every touchpoint – from visual identity and creative direction to motion, print, social and out-of-home. We build systems that hold together whether the audience sees a billboard, an Instagram story or a product package. AI accelerates our creative process – from rapid concept exploration and mood boards to content variations that scale a campaign across formats without losing the idea. ## One idea, every surface ### Brand identity and campaign design from concept to execution The projects here range from complete identity systems for luxury brands to tactical campaigns for retail and pharma – all built on the same principle: a strong concept travels. It works on a screen, in a magazine, on a wall and in a feed, because the idea is bigger than any single format. We handle creative direction, art direction, photography, motion, print and digital advertising – often in one integrated delivery, so the brand speaks with one voice instead of many. ## Recognition that compounds A campaign gets attention. A brand system builds equity. We design both – short-term impact that fits inside a long-term identity, so every piece of communication makes the brand stronger, not just louder. If you need a brand that travels or a campaign that lands, [let’s talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases Edge and impact across print, out-of-home, and digital. Visual identities and campaigns for everything from cars and bibles to jewellery, dairy, and Norwegian tourism, where established brands sharpened up and new ones found their voice. ### Advertorial Campaign — Visit Norway — Blackbook - Creative Director on an integrated winter campaign for Visit Norway – billboards, TV, out-of-home, newspaper ads, banners and Facebook. [Visit Norway — Advertorial](https://www.blackbook.dk/en/portfolio/visit-norway-newspapers/) ### Nationwide outdoor campaign — Visit Norway - Designed Visit Norway's nationwide winter campaign with billboards, digital out-of-home, TV advertising and magazine placements. [Visit Norway — Out-of-home advertising](https://www.blackbook.dk/en/portfolio/visit-norway/) ### Visual identity and marketing — Zenegy Brand - Owned Zenegy's full digital footprint: logo, brand guidelines, app icons, website, Mailchimp templates, PowerPoint and video for social media and fairs. [Zenegy - Brand — Corporate identity](https://www.blackbook.dk/en/portfolio/zenegy/) ### Northern Lights advertorial campaign — Visit Norway - Designed an advertorial for a nationwide newspaper campaign for Visit Norway promoting Northern Norway as a northern lights destination. [Norge Nordlysets hjem — Advertorial](https://www.blackbook.dk/en/portfolio/norge-nordlysets-hjem/) ### HTML5 display banners — Google and AdForm - Design and production of animated HTML5 banners for Google and AdForm in formats including leaderboard, half page, wallpaper, top banner and mobile. [Display bannere — Web-Bannere](https://www.blackbook.dk/en/portfolio/display-bannere/) ### Visual identity and WordPress — Bistro Sorte Hest - CEO and Art Director for Bistro Sorte Hest. Designed logo, interior, WordPress site with table booking and social media for French bistro in Vesterbro. [Bistro Sorte Hest — Visuel identitet](https://www.blackbook.dk/en/portfolio/bistro-sorte-hest/) ### Newspaper Ads Renault — Ejner Hessel — Blackbook - Designed newspaper ads for Renault on behalf of Mercedes dealer Ejner Hessel. The campaign raised brand awareness and drove sales. [Ejner Hessel — Tabloid annoncer](https://www.blackbook.dk/en/portfolio/ejner-hessel-annoncer/) ### Video, brochures and banners — Bibelselskabet - Conceived and produced a refugee fundraising video for BogForum for the Bible Society – also designed brochures and banners for charitable campaigns. [Bibelselskabet — Fundraising video](https://www.blackbook.dk/en/portfolio/bibelselskabet/) ### Social media and trade show campaign — Ejner Hessel - Produced integrated social media campaign with Golfie competition for Ejner Hessel at Made in Denmark. [Ejner Hessel — Messe video](https://www.blackbook.dk/en/portfolio/ejner-hessel/) ### Article Design for Connies køkken — Bibelselskabet - Designed the Connies køkken article series for the Bible Society's quarterly magazine – modern aesthetic with on-location food photography of the dishes. [Bibelen & Verden — Magasin artikler](https://www.blackbook.dk/en/portfolio/bibelen-verden/) ### Storyboard for Denmark's longest TV commercial — DSB - Conceived and storyboarded DSB's commercial with Iggy Pop's The Passenger – aired in 30, 60 and 90-second versions, the 90-second cut made for cinema. [DSB — Commercial](https://www.blackbook.dk/en/portfolio/dsb/) ### Email marketing for the US market — Georg Jensen - Regularly designed email campaigns for Georg Jensen in the US market via E-blast – web banners and web pages for the globally recognised design brand. [Georg Jensen — Newsletter](https://www.blackbook.dk/en/portfolio/georg-jensen-usa/) ### Milk activation at Kvickly, pitch — Arla - Pitched strategy and creative concept for activating milk at Kvickly with a focus on inspiration and sales. [Arla Mælk - Pitch — Activation](https://www.blackbook.dk/en/portfolio/arla-maelk/) ### Logo for Classic Car House — Willys Bistro - Designed the logo for Willys Bistro & Diner at Classic Car House – American diner tradition with a modern twist across signage, menus and digital surfaces. [Willys Bistro - Classic Car House — Branding & visual identity](https://www.blackbook.dk/en/portfolio/logo-willys-classic-carhouse/) ### Viral marketing for Bibelselskabet — Noah's Ark - Newspaper wrap for Kristligt Dagblad and responsive website for Noah's Ark. A photo in front of Amalienborg went viral and reached 100,000+ on Facebook. [Noas Ark — Photo shoot](https://www.blackbook.dk/en/portfolio/bibelselskabet-noas-ark/) ### Funeral catalogue — Gartner Preisler - Image editing and graphic layout of a 70+ spread funeral catalogue for florist House of Inspiration. [Gartner Preisler — Begravelseskatalog](https://www.blackbook.dk/en/portfolio/gartner-preisler/) ### Graphic design and concepts — Miscellaneous - Graphic design and personal concepts – a pill reminder app, a logo for Dansk Brand- og Sikringsteknisk Institut and a fresh take on Creuna's C. [Miscellaneous — Miscellaneous](https://www.blackbook.dk/en/portfolio/miscellaneous/) ### Music Video Post-production — Laust Sonne, One Thing - Post-production, colour correction and visual effects on Laust Sonne's music video "One Thing" from the solo album Lost Son. Directed by Philippe Merie. [Laust Sonne "One Thing" — Post-produktion](https://www.blackbook.dk/en/portfolio/laust-sonne-one-thing/) ## Related services ### Branding & Visual Identity Studio Copenhagen — Blackbook - From name and logo to colour, type and digital expression. Blackbook creates branding and visual identities that hold together. [Branding & Visual Identity](https://www.blackbook.dk/en/services/branding/) ### Creative Direction Copenhagen — Blackbook - From concept and campaign design to visual identity. Blackbook delivers creative direction for brands that want more than expected. [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) ### Campaign Website Design — Blackbook - From microsites to digital brand experiences. Blackbook designs campaign sites that hit immediately and stick. [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) ### HTML5 Banners & Display Advertising — Blackbook - We design and produce HTML5 display ads that convert. Rich media, dynamic formats and AI-driven format variation for retail, pharma and eCommerce. [Digital Advertising](https://www.blackbook.dk/en/services/digital-advertising/) ### Social Media Design Copenhagen — Blackbook - From campaign design to content templates. Blackbook creates social media content that stops the scroll and builds the brand. [Social Media & Content](https://www.blackbook.dk/en/services/social-media/) ### Video Production Copenhagen — Blackbook - From commercials to UI animation. Blackbook delivers video production and motion design that makes the message stick. [Motion & Video](https://www.blackbook.dk/en/services/video/) ### Outdoor Advertising Copenhagen — Blackbook - From billboards to large format. Blackbook designs outdoor advertising that cuts through the cityscape in a split second. [Out-of-Home](https://www.blackbook.dk/en/services/out-of-home/) ### Print & Editorial Design — Blackbook - We design newspaper ads, magazine layouts and editorial material for luxury, retail and culture. AI-assisted layout that maintains creative quality. [Print & Editorial](https://www.blackbook.dk/en/services/print-editorial/) ### Commercial Photography Copenhagen — Blackbook - From product photography to portraits. Blackbook delivers commercial photography that strengthens the brand's visual expression. [Photography](https://www.blackbook.dk/en/services/photography/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)