--- title: "Web Design, Websites & eCommerce Agency - Blackbook" description: "Websites and eCommerce built for brand, UX and conversion. From corporate sites and content platforms to online stores optimised for performance." canonical_url: https://www.blackbook.dk/en/area/websites-ecommerce/ md_url: https://www.blackbook.dk/en/area/websites-ecommerce/index.md language: en last_updated: 2026-09-07 --- # Web Design, Websites & eCommerce Agency - Blackbook Websites and eCommerce built for brand, UX and conversion. From corporate sites and content platforms to online stores optimised for performance. > Alternate (Danish): https://www.blackbook.dk/area/websites-ecommerce/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Websites and eCommerce, Web design, Webshops, Digital platforms > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/area/websites-ecommerce/ ## Area of expertise — Websites & eCommerce Blackbook designs and builds websites and eCommerce solutions where brand, experience and performance work as one. We take ownership from strategy and information architecture through to a finished, fast, search-optimised site – built to convert visitors into customers and keep them coming back. AI is part of our web production – from content structuring and SEO analysis to automated image processing and performance monitoring – so we deliver faster without cutting corners. ## Where brand meets business ### Websites and online stores that sell without compromising the experience The projects in this collection range from corporate sites and content platforms to full eCommerce solutions – all designed with the same conviction: a website that looks premium but loads slowly, ranks poorly or confuses at checkout is a missed opportunity, not a success. We design responsive, accessible sites on modern platforms – Next.js, headless CMS, scalable architecture – because the technology behind the design determines whether the site still performs in two years. ## Built to be found SEO, structured data and Core Web Vitals are not an afterthought – they are decisions made during the design. A site that cannot be found is a site that does not exist. We build the technical foundation right from the start, so the content has the best possible conditions to rank and convert. If you need a website or webshop that matches your ambitions, [let’s talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases Built to work, not just to be seen. Three decades of designing and developing everything from corporate platforms to online stores across finance, pharma, culture, and fashion. Fast, accessible, and built to last. ### EULAR conference website — Eli Lilly - Responsive conference site for EULAR on behalf of Eli Lilly – three sections with articles, quizzes and interviews, supported by banners and magazine ads. [Eli Lilly — Conference website](https://www.blackbook.dk/en/portfolio/lilly-eular-2016/) ### Responsive eCommerce web design — Eye Copenhagen - Responsive e-commerce site for Eye Copenhagen with retailer directory and webshop – SEO-optimised platform that became the hub for all company activities. [Eye Copenhagen — e-Commerce](https://www.blackbook.dk/en/portfolio/eye-copenhagen/) ### Responsive web design and social media — Rosengårdcentret - Responsive WordPress site for Rosengårdcentret with store directory, YouTube, Instagram and 3D animation videos for social media. [Rosengårdcentret — Webdesign](https://www.blackbook.dk/en/portfolio/rosengaardcentret/) ### Attention Value & Sponsorship Platform — Valiyou - Lead Product Design for Valiyou – a SaaS platform turning attention value into measurable sponsorships for sports clubs, influencers and events. [Valiyou.com — Attention Value & Sponsorship Platform](https://www.blackbook.dk/en/portfolio/valiyou/) ### WordPress site and brand identity — Marketsquare - Designed a responsive WordPress site for advertising agency Marketsquare using "design in browser" – landing pages, banners and SEO for Markedsføring.dk. [Marketsquare — Webdesign](https://www.blackbook.dk/en/portfolio/marketsquare/) ### eCommerce redesign of product grid — Pandora - Redesigned Pandora's homepage, navigation and product display – changed grid from 4 to 3 vertical products, significantly increasing jewellery visibility. [Pandora — eCommerce - pitch](https://www.blackbook.dk/en/portfolio/pandora/) ### CSS re-skinning and UX — Dansk Tandforsikring - Re-skinning of Dansk Tandforsikring's WordPress site via CSS – tightened the UX and sourced visual imagery for the brand without touching the structure. [Dansk Tand Forsikring — Re-skinning website](https://www.blackbook.dk/en/portfolio/dansk-tand-forsikring/) ### Visual identity for Berlingske Media — GodtTip - Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept. [Godt Tip — Visuel identitet](https://www.blackbook.dk/en/portfolio/godt-tip/) ### Responsive web design and video — Integral - Responsive website for communications agency Integral – concept, front end, homepage video and case film production handled from start to finish. [Integral — Corporate website](https://www.blackbook.dk/en/portfolio/integral/) ### One-page Parallax Web Design — Fugmann - Designed and developed a responsive one-page parallax site for electrical company Fugmann – 100-year history, Facebook feed, video and case film. [Fugmann — Corporate website](https://www.blackbook.dk/en/portfolio/fugmann/) ### Sales and marketing presentation — Sweetbox - Created a sales and marketing presentation for Berlingske Media's Sweetbox launch – typography, colour palette and image style built around the new logo. [Sweetbox — Concept presentation](https://www.blackbook.dk/en/portfolio/sweetbox/) ### eDetailer and risk calculator — Bayer Xarelto - Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto. [Xarelto — Global web portal](https://www.blackbook.dk/en/portfolio/bayer-healthcare/) ### Corporate Web Design & SEO in Typo3 — Gaggenau - SEO-optimised portal for Gaggenau with exclusive product presentations, showroom overview and news – a digital expression matching the brand's prestige. [Gaggenau — Corporate website](https://www.blackbook.dk/en/portfolio/gaggenau/) ### Mobile-first eCommerce Platform — GoOrganic - Designed a one-page parallax eCommerce platform for GoOrganic's nutritional supplements with a Mobile First approach. [GoOrganic — eCommerce](https://www.blackbook.dk/en/portfolio/goorganic/) ### Responsive webshop and UX — Thiele Optik - Responsive webshop for Thiele, Denmark's oldest optician chain, with search by gender, brand and style plus vision test booking as a conversion driver. [Thiele — Responsive webshop - pitch](https://www.blackbook.dk/en/portfolio/thiele/) ### Viral web portal with cocktail game — Havana Club - Designed a Typo3 portal for Havana Club with a cocktail mixing game, a competition to win a trip to Cuba and photo galleries from nightclub events. [Havana Club — Corporate website](https://www.blackbook.dk/en/portfolio/havana-club/) ### Campaign Site for Henning Koppel's 90th — Georg Jensen - Campaign website and web banners for Georg Jensen's tribute to Henning Koppel on his 90th birthday – spanning watches, jewellery and silver pitchers. [Henning Koppel — Campaign website](https://www.blackbook.dk/en/portfolio/georg-jensen/) ### Portal redesign — Nordea Private Banking - Designed page templates, a podcast player and colour palette for Nordea Private Banking – based on the bank's design manual, with testimonial sections. [Privat Banking — Webportal](https://www.blackbook.dk/en/portfolio/nordea-privatbanking/) ### Responsive sustainable tourism web portal — UN - Responsive parallax site for the UN Centre for Sustainable Development with a carbon calculator, climate project overview and blog on sustainable tourism. [United Nations — Responsive webportal](https://www.blackbook.dk/en/portfolio/united-nations/) ### Responsive web design and social media — Terndrup's - Designed a responsive website for catering and events agency Terndrup's with a clean design and integration with Facebook, Instagram and Pinterest. [Terndrup's — Visuel identitet](https://www.blackbook.dk/en/portfolio/terndrups/) ### Pro-bono web design — Den Frie Juicebar - Pro-bono web design for Den Frie Juicebar in Copenhagen with menus, map and integrated Instagram feed. [Den Fri Juicebar — Company website](https://www.blackbook.dk/en/portfolio/den-fri-juicebar/) ### Portfolio website in Typo3 — Per Arnoldi - Portfolio website for Danish modernist Per Arnoldi – tight layout and classic Frutiger typeface designed according to the artist's own principles. [Per Arnoldi — Personal website](https://www.blackbook.dk/en/portfolio/per-arnoldi/) ### Web design with social feeds — Rialto Teatret - Designed a website for Rialto Teatret with social feeds from YouTube, Facebook, Instagram and Twitter, plus production overview and ticket booking. [Rialto:Teatret — Umbraco website](https://www.blackbook.dk/en/portfolio/rialtoteatret/) ### Digital Marketing & Campaign Design — Anthill Agency - Designed newsletter campaigns, campaign website and LinkedIn profile for Anthill Agency – pharma communications agency and subsidiary of Agnitio. [Anthill agency — Markedsføring](https://www.blackbook.dk/en/portfolio/anthill-agency/) ### Typo3 website for 360° photography — Circleshot - Designed and developed a Typo3 CMS website to market Goecker's 360° photography system Circleshot with examples of 360° images across digital platforms. [Circleshot — Markedsførings website](https://www.blackbook.dk/en/portfolio/circleshot/) ### IT security landing page — Microsoft Forefront - Designed an open source CMS landing page with Flash intro for IT security software Microsoft Forefront. [Microsoft — Landingpage](https://www.blackbook.dk/en/portfolio/microsoft/) ### Multinational Typo3 portal in 10 languages — Unidrain - Designed and developed a Typo3 portal in 10 languages for Unidrain – showroom, news, manuals and the Modul 1100 configurator for bathroom architects worldwide. [Unidrain — Global website](https://www.blackbook.dk/en/portfolio/unidrain/) ### Banking UX & Landing Page Design — Nets & Ekspres Bank - Banking UX and landing page design for Ekspres Bank and Nets: loan calculator with instant monthly payment and self-service Betalingsservice entry. [Customer onboarding — Landing page / Cover page](https://www.blackbook.dk/en/portfolio/customer-onboarding-banking/) ### Product website — Holmegaard Perfection - Designed and developed the product website for Holmegaard's Perfection glassware series in Typo3 CMS. [Holmegaard — Webdesign](https://www.blackbook.dk/en/portfolio/holmegaard/) ### Product Catalogue in Typo3 for Ifö — Max Sibbern - Typo3 portal for Max Sibbern with 30,000+ Ifö products from Sweden – including wish lists, advanced search and an installer tool with spare parts lists. [Max Sibbern — Online catalog](https://www.blackbook.dk/en/portfolio/max-sibbern/) ### Campaign site with Schweppes sponsor — BMW MINI - Designed a campaign website for Jan Nygaard and the era's most exciting MINI at Magasin's Friday Bar on Kongens Nytorv. [BMW - Mini — Landing page](https://www.blackbook.dk/en/portfolio/bmw-mini/) ### Nature-inspired responsive redesign — Skov & Land - Responsive redesign for the Danish Forest and Landscape Engineers – flat design in natural colours with news, events, courses and member content. [Skov & Land — Redesign af website](https://www.blackbook.dk/en/portfolio/skov-land/) ### UX and mobile-optimised redesign — Sweetdeal - Redesigned Sweetdeal's website in lighter tones with optimised mobile purchase flow. Programmed a banner package for the Sweetmarket and Sweetbox launch. [Sweetdeal — Redesign af website](https://www.blackbook.dk/en/portfolio/sweetdeal/) ### WordPress Site for Leadership Development — Alegria - WordPress site built from scratch for leadership development consultancy Alegria – design in browser, a one-page experience and a strong client reference. [Alegria — Wordpress webside](https://www.blackbook.dk/en/portfolio/alegria/) ### Responsive travel universe, pitch — NOVASOL - Responsive web concept for NOVASOL with travel categories like ski, beach and fishing – shifting from a booking engine to an inspiration platform. [NOVASOL — Responsive website - pitch](https://www.blackbook.dk/en/portfolio/novasol/) ### Responsive Portal Redesign, Pitch — Oister - Responsive redesign of Oister's portal – tighter visual direction and a consistent user experience across devices. [Oister — Responsive Webdesign - pitch](https://www.blackbook.dk/en/portfolio/oister/) ### Corporate WordPress Site — Konsulenthuset Gunbak - Designed a corporate WordPress site for Svend Gunbak's consultancy with clients including Mærsk – authoritative expression for CEOs and board chairs. [Konsulenthuset Gunbak — Corporate website](https://www.blackbook.dk/en/portfolio/konsulenthuset-gunbak/) ### Viral marketing for Bibelselskabet — Noah's Ark - Newspaper wrap for Kristligt Dagblad and responsive website for Noah's Ark. A photo in front of Amalienborg went viral and reached 100,000+ on Facebook. [Noas Ark — Photo shoot](https://www.blackbook.dk/en/portfolio/bibelselskabet-noas-ark/) ### UX for advertising portal — Berlingske Media - Designed the navigation structure for Berlingske Media's advertising portal – one entry point across Berlingske, B.T., Weekendavisen and MetroExpress MX. [Berlingske Media — UX (User eXperience)](https://www.blackbook.dk/en/portfolio/berlingske-media-annoncering/) ### UX & Web Design for School Library System — Dantek - Designed web portals and UX for Dantek BiblioMatik – online library solution for primary school learning centres. [Dantek — Library Solutions](https://www.blackbook.dk/en/portfolio/dantek/) ### Graphic design and concepts — Miscellaneous - Graphic design and personal concepts – a pill reminder app, a logo for Dansk Brand- og Sikringsteknisk Institut and a fresh take on Creuna's C. [Miscellaneous — Miscellaneous](https://www.blackbook.dk/en/portfolio/miscellaneous/) ## Related services ### Web Design Agency Copenhagen — Blackbook - From information architecture to finished website. Blackbook builds websites that unite brand, user experience and conversion. [Web Design](https://www.blackbook.dk/en/services/webdesign/) ### eCommerce Design Copenhagen — Blackbook - From product presentation to checkout flow. Blackbook designs webshops and retail platforms that convert without compromising the brand. [eCommerce](https://www.blackbook.dk/en/services/ecommerce/) ### Corporate Website Design Copenhagen — Blackbook - From front page to careers page. Blackbook builds corporate websites that create trust – with a CMS your own team can update. [Corporate Websites](https://www.blackbook.dk/en/services/corporate-websites/) ### Web Portal Design & UX — Blackbook - From login environments to self-service. Blackbook designs web portals where structure carries the complexity. [Web Portals](https://www.blackbook.dk/en/services/web-portals/) ### Campaign Website Design — Blackbook - From microsites to digital brand experiences. Blackbook designs campaign sites that hit immediately and stick. [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) ### Landing Page Design That Converts — Blackbook - From campaign page to product page. Blackbook designs landing pages with one message and one goal that convert, not distract. [Landing Pages](https://www.blackbook.dk/en/services/landing-pages/) ### SEO Agency Copenhagen — Blackbook - From technical SEO to content optimisation. Blackbook builds websites that rank with structured data, Core Web Vitals and lasting authority. [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/) ### Web Accessibility & WCAG 2.2 Design — Blackbook - Contrast ratios, target sizes and WCAG 2.2 as design decisions – not patches. Blackbook designs accessible websites that pass the audit. [WCAG · Accessibility](https://www.blackbook.dk/en/services/accessibility/) ### UX Agency & Product Design Copenhagen — Blackbook - From user research and UX to a finished design system. Blackbook runs product design end to end – research, flows, UI and testing. [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)