---
title: "Analytics tool for pharma — Agnitio iStats"
description: "Designed the user interface and icon font for Agnitio's analytics software, helping pharma teams track eDetailer performance, sales and representatives."
canonical_url: https://www.blackbook.dk/en/portfolio/agnitio-istats/
md_url: https://www.blackbook.dk/en/portfolio/agnitio-istats/index.md
language: en
last_updated: 2026-08-30
---

# Analytics tool for pharma — Agnitio iStats

Designed the user interface and icon font for Agnitio's analytics software, helping pharma teams track eDetailer performance, sales and representatives.

> Alternate (Danish): https://www.blackbook.dk/portfolio/agnitio-istats/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Anthill Agency (2011–2014)
> Topics: Apps, Creative Direction, eDetailer, Pharma & MedTech, Service Design, Software & SaaS Design, UX & Product Design, Data Visualization, Presentations & Sales
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Anthill Agency
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/agnitio-istats/

## Closed loop marketing — Agnitio - iStats

Closed loop marketing (CLM) company Agnitio wanted an analytics tool that could visualise how the various eDetailers on their platform were performing. For this, I designed the user interface along with a custom icon font, for the web and iPad-based software. Pharmaceutical companies using the CLM platform can now track their sales representatives and the presentations they deliver. The extensive filtering options make it possible to sort by everything from geography to subject matter, and thereby monitor whether business objectives are being met. The design of the CLM software can be found here.

Credit: Business Analysis: Daniel Andersen

## What the case shows

- Image: Analytics dashboard displaying presentation metrics, duration tracking, and performance data visualization for pharma teams
- Image: Dashboard interface displaying sales representative performance metrics, presentation duration and deviation tracking in pharma analytics software
- Image: Product interface displaying presentation metrics and sales performance data organized by sales representative with visual charts
- Image: Time-series dashboard interface displaying presentation duration metrics and performance data across monthly periods
- Image: Icon set for pharmaceutical analytics platform featuring symbols for sales metrics and representative tracking

## Services used on this case

- [Apps](https://www.blackbook.dk/en/services/apps/)
- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [eDetailer](https://www.blackbook.dk/en/services/edetailer/)
- [Pharma & MedTech](https://www.blackbook.dk/en/services/pharma/)
- [Service Design](https://www.blackbook.dk/en/services/service-design/)
- [Software & SaaS Design](https://www.blackbook.dk/en/services/software/)
- [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/)
- [Data Visualization](https://www.blackbook.dk/en/services/data-visualization/)
- [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/)
- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/)

## Facts

- Role: AD / Digital Art Director at Anthill Agency (2011–2014)
- Client: [Anthill Agency](https://www.anthillagency.com)

## Related work

### CLM Platform UX Redesign — Agnitio iPlanner

- Redesigned Agnitio's CLM platform with calendar, Near Me lookup, dashboard and iTunes-inspired coverflow for eDetailers.
[Agnitio - iPlanner — Closed loop marketing](https://www.blackbook.dk/en/portfolio/iplanner/)

### Digital Marketing & Campaign Design — Anthill Agency

- Designed newsletter campaigns, campaign website and LinkedIn profile for Anthill Agency – pharma communications agency and subsidiary of Agnitio.
[Anthill agency — Markedsføring](https://www.blackbook.dk/en/portfolio/anthill-agency/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
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