---
title: "WordPress Site for Leadership Development — Alegria"
description: "WordPress site built from scratch for leadership development consultancy Alegria – design in browser, a one-page experience and a strong client reference."
canonical_url: https://www.blackbook.dk/en/portfolio/alegria/
md_url: https://www.blackbook.dk/en/portfolio/alegria/index.md
language: en
last_updated: 2026-09-08
---

# WordPress Site for Leadership Development — Alegria

WordPress site built from scratch for leadership development consultancy Alegria – design in browser, a one-page experience and a strong client reference.

> Alternate (Danish): https://www.blackbook.dk/portfolio/alegria/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Marketsquare (2016–2019)
> Topics: Creative Direction, Responsive, Research & Scoping, UX & Product Design, Web Design, WordPress
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Alegria
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/alegria/

## Wordpress webside — Alegria

Alegria is a Copenhagen-based consultancy specialising in leadership development, team development, and talent programmes – with clients including Novo Nordisk, Kræftens Bekæmpelse, and Skat. The company's name is Spanish for joy, and its philosophy is equally straightforward: lasting professional development is driven by happiness at work. For them, I built a WordPress site from scratch – theme, layout, and visual identity – working primarily through the "design in browser" method, shaping the design directly in the browser rather than in a design tool. The result is a fluid one-page experience with clear sections guiding visitors from philosophy and team to services and contact.

## What the case shows

- Image: One-page web design with UI architecture, hero section and visual identity for leadership consultancy
- Image: Leadership consultant portrait featured on minimalist WordPress site with strong visual client references
- Image: Portrait of Mette Lohse, leadership development consultant, featured on responsive WordPress site with clean one-page layout
- Image: Web design hero featuring starlit night sky and architectural imagery for leadership consultancy
- Image: Web UI design featuring shadow imagery of people in motion on Alegria's WordPress homepage
- Image: Web design screenshot showcasing talent development content with empathetic imagery and strategic messaging
- Image: Web design featuring hero section with bold typography and navigation for team development consultancy
- Image: Web design featuring bold typography and plant imagery for administrative development program

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [Responsive](https://www.blackbook.dk/en/services/responsive/)
- [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/)
- [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [WordPress](https://www.blackbook.dk/en/services/wordpress/)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/)

## Facts

- Role: AD / Senior Digital Art Director at Marketsquare (2016–2019)
- Client: [Alegria](https://alegria.dk/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
[Portfolio](https://www.blackbook.dk/en/portfolio/index.md)
[About](https://www.blackbook.dk/en/about/index.md)
[Services](https://www.blackbook.dk/en/services/index.md)
[Experience](https://www.blackbook.dk/en/experience/index.md)
[Recognition](https://www.blackbook.dk/en/awards/index.md)
[Contact](https://www.blackbook.dk/en/contact/index.md)
[CV](https://www.blackbook.dk/en/cv/index.md)
[Journal](https://www.blackbook.dk/en/journal/index.md)

Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)