--- title: "Milk activation at Kvickly, pitch — Arla" description: "Pitched strategy and creative concept for activating milk at Kvickly with a focus on inspiration and sales." canonical_url: https://www.blackbook.dk/en/portfolio/arla-maelk/ md_url: https://www.blackbook.dk/en/portfolio/arla-maelk/index.md language: en last_updated: 2026-09-05 --- # Milk activation at Kvickly, pitch — Arla Pitched strategy and creative concept for activating milk at Kvickly with a focus on inspiration and sales. > Alternate (Danish): https://www.blackbook.dk/portfolio/arla-maelk/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Marketsquare (2016–2019) > Topics: Ad's, Creative Direction, Brochures, Web Design, Campaign Sites, Web Portals, Conversion Rate Optimization, Brand Activation > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Arla Food > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/arla-maelk/ ## Activation — Arla Mælk - Pitch How do we activate milk at Kvickly with a view to increasing sales? Milk is a food product everyone has a relationship with. It is an important part of our diet. It is with us in childhood, and as we grow up it plays a significant role in cooking, at breakfast, and as the companion to our coffee and tea. Milk has always led a quiet life – one might say it has simply been there, playing its important role without making much of a fuss. And yes, we need to sell a great deal of milk. But in a way that inspires and guides families in keeping with Kvickly's mission. ## What the case shows ### Landing Page Reskinning - Image: Landing page UI design showcasing milk-based smoothie recipes with lifestyle imagery and family engagement ### Light / Dark Landing Page Concept - Image: Web design concept displaying three smoothie recipe cards in light and dark theme variations - Image: Dark UI design for smoothie recipes features three product cards highlighting green vegetables, berries and coffee ingredients ### Smoothie Recipes Brochures - Image: Brochure design featuring smoothie recipes with milk, featuring cocoa powder and mint leaves on warm yellow background - Image: Creative direction for smoothie recipes brochure showcasing milk-based drinks with fresh berries to inspire families at retail - Image: Brochure design featuring smoothie recipe with milk, displaying ginger and beetroot ingredients with finished drink - Image: Product display featuring fresh vegetables with Kvickly smoothie activation signage for family inspiration ### Coffee Guide / Milk Froth Tutorial - Image: Coffee guide infographic showcasing espresso, flat white, americano and cappuccino variations with milk froth techniques - Image: Art direction for milk froth tutorial showcases latte art technique with coffee beans and product activation ### Milk Concept - Image: Web design concept featuring typography, heart symbol and strawberries splashing in milk for retail activation - Image: UI design activation concept featuring milk splash with coffee beans and heart symbol - Image: Campaign visualization with creative direction: milk and chocolate cookies splash into glass with heart logo and blue "Mælk" text - Image: Web design with creative direction: milk and cauliflower in dynamic splash composition for grocery activation ### Checkout Lane Divider - Image: Checkout lane divider design with activation messaging for Arla dairy products at retail ## Services used on this case - [Ad's](https://www.blackbook.dk/en/services/annonce/) - [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) - [Brochures](https://www.blackbook.dk/en/services/brochures/) - [Web Design](https://www.blackbook.dk/en/services/webdesign/) - [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) - [Web Portals](https://www.blackbook.dk/en/services/web-portals/) - [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/) - [Brand Activation](https://www.blackbook.dk/en/services/brand-activation/) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/) ## Facts - Role: AD / Senior Digital Art Director at Marketsquare (2016–2019) - Client: [Arla Food](https://www.arlafoods.com) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)