--- title: "eDetailer and risk calculator — Bayer Xarelto" description: "Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto." canonical_url: https://www.blackbook.dk/en/portfolio/bayer-healthcare/ md_url: https://www.blackbook.dk/en/portfolio/bayer-healthcare/index.md language: en last_updated: 2026-08-30 --- # eDetailer and risk calculator — Bayer Xarelto Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto. > Alternate (Danish): https://www.blackbook.dk/portfolio/bayer-healthcare/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Anthill Agency (2011–2014) > Topics: Apps, Creative Direction, eDetailer, Machine learning, Email Marketing, Pharma & MedTech, Research & Scoping, Service Design, UX & Product Design, Web Design, Design Systems, Web Portals, Presentations & Sales, Information Architecture > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Bayer > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/bayer-healthcare/ ## Global web portal — Xarelto Bayer HealthCare As Digital Art Director, I designed iPad-based eDetailers for Bayer's top blockbuster product Xarelto, which accounts for approximately one quarter of the group's €40 billion revenue. Drawing on medical papers and clinical trial results, I visualised the product's mechanism of action through interactive infographics, graphs, and illustrations used to educate physicians on the product. I also designed and developed personalised portals and risk calculators for iOS and Android, for use by healthcare professionals. ## What the case shows - Image: Portal interface with information design for medical advisory and thrombosis risk assessment - Image: Medical education dashboard featuring interactive risk calculators and personalized content for thrombosis guidance - Image: Interactive portal interface displaying CCUS ultrasound imaging of upper leg anatomy for clinical education - Image: Product interface for thrombosis education portal featuring interactive medical illustrations and vascular anatomy diagrams - Image: Web interface showcasing clinical guidance and video content for anticoagulant therapy - Image: Interaction design for iPad eDetailer displaying personalized portal with risk assessment tools - Image: Dashboard interface showcasing personalized portal layout with reserved seating and professional event information display - Image: Mobile app interface showing creatinine clearance calculator with gender selection, patient data inputs, and real-time calculation result - Image: iOS app interface showing timeline interaction design for post-surgery medication administration and patient guidance ## Services used on this case - [Apps](https://www.blackbook.dk/en/services/apps/) - [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) - [eDetailer](https://www.blackbook.dk/en/services/edetailer/) - [Machine learning](https://www.blackbook.dk/en/services/machine-learning/) - [Email Marketing](https://www.blackbook.dk/en/services/email-marketing/) - [Pharma & MedTech](https://www.blackbook.dk/en/services/pharma/) - [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/) - [Service Design](https://www.blackbook.dk/en/services/service-design/) - [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) - [Web Design](https://www.blackbook.dk/en/services/webdesign/) - [Design Systems](https://www.blackbook.dk/en/services/design-systems/) - [Web Portals](https://www.blackbook.dk/en/services/web-portals/) - [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/) - [Information Architecture](https://www.blackbook.dk/en/services/information-architecture/) - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/) ## Facts - Role: AD / Digital Art Director at Anthill Agency (2011–2014) - Client: [Bayer](https://www.bayer.com) ## Related work ### Global master eDetailer for physicians — Mirena - Designed the global master eDetailer for Bayer HealthCare's Mirena IUD – 6 tracks and 250+ interactive slides. [Mirena — Global Master - eDetailer](https://www.blackbook.dk/en/portfolio/mirena-bayer-healthcare/) ### Convention Toolbox iPad Software — Bayer - UX and design of iPad software for Bayer Healthcare – ePanels, HTML5 presentations and iPads at exhibition stands, plus Buzzer quizzes at congresses. [Convention Toolbox — Servicedesign](https://www.blackbook.dk/en/portfolio/bayer/) ### Pharma App for iOS and Android — Ferring Picoprep - Designed a native iOS and Android app for Ferring – treatment guide with nutrition info, medication schedule and push notifications for colonoscopy prep. [FERRING — Pharma app](https://www.blackbook.dk/en/portfolio/ferring/) ### EULAR conference website — Eli Lilly - Responsive conference site for EULAR on behalf of Eli Lilly – three sections with articles, quizzes and interviews, supported by banners and magazine ads. [Eli Lilly — Conference website](https://www.blackbook.dk/en/portfolio/lilly-eular-2016/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)