---
title: "Convention Toolbox iPad Software — Bayer"
description: "UX and design of iPad software for Bayer Healthcare – ePanels, HTML5 presentations and iPads at exhibition stands, plus Buzzer quizzes at congresses."
canonical_url: https://www.blackbook.dk/en/portfolio/bayer/
md_url: https://www.blackbook.dk/en/portfolio/bayer/index.md
language: en
last_updated: 2026-09-08
---

# Convention Toolbox iPad Software — Bayer

UX and design of iPad software for Bayer Healthcare – ePanels, HTML5 presentations and iPads at exhibition stands, plus Buzzer quizzes at congresses.

> Alternate (Danish): https://www.blackbook.dk/portfolio/bayer/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Anthill Agency (2011–2014)
> Topics: Exhibition & Events, Pharma & MedTech, Service Design, Software & SaaS Design, UX & Product Design, Gamification
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Bayer
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/bayer/

## Servicedesign — Convention Toolbox

Bayer Healthcare

UX and design of iPad-based software developed for planning and managing presentations, video playback, and HTML5 presentations on large ePanels, as well as controlling the content of Media Collections on the various iPads at the stand. Last but not least, the app enables users to set up the popular Buzzer quizzes.

Credit: Production: Martin Bärmann

## What the case shows

- Image: Bayer Xarelto exhibition stand at medical congress with large illuminated screens and digital displays – event design, digital convention platform and congress toolbox for pharmaceutical industry
- Image: Exhibition stand interface displaying Xarelto quiz dashboard with interactive pharmaceutical presentation for healthcare conference
- Image: Dashboard interface for iPad software featuring tabbed navigation to manage presentations and quizzes at trade shows
- Image: Interaction design of quiz interface for iPad software featuring question prompts, multiple choice options and visual hierarchy

## Services used on this case

- [Exhibition & Events](https://www.blackbook.dk/en/services/exhibition-events/)
- [Pharma & MedTech](https://www.blackbook.dk/en/services/pharma/)
- [Service Design](https://www.blackbook.dk/en/services/service-design/)
- [Software & SaaS Design](https://www.blackbook.dk/en/services/software/)
- [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/)
- [Gamification](https://www.blackbook.dk/en/services/gamification/)
- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/)

## Facts

- Role: AD / Digital Art Director at Anthill Agency (2011–2014)
- Client: [Bayer](https://www.bayer.com)

## Related work

### Global master eDetailer for physicians — Mirena

- Designed the global master eDetailer for Bayer HealthCare's Mirena IUD – 6 tracks and 250+ interactive slides.
[Mirena — Global Master - eDetailer](https://www.blackbook.dk/en/portfolio/mirena-bayer-healthcare/)

### eDetailer and risk calculator — Bayer Xarelto

- Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto.
[Xarelto — Global web portal](https://www.blackbook.dk/en/portfolio/bayer-healthcare/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
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[About](https://www.blackbook.dk/en/about/index.md)
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