--- title: "UX for advertising portal — Berlingske Media" description: "Designed the navigation structure for Berlingske Media's advertising portal – one entry point across Berlingske, B.T., Weekendavisen and MetroExpress MX." canonical_url: https://www.blackbook.dk/en/portfolio/berlingske-media-annoncering/ md_url: https://www.blackbook.dk/en/portfolio/berlingske-media-annoncering/index.md language: en last_updated: 2026-09-08 --- # UX for advertising portal — Berlingske Media Designed the navigation structure for Berlingske Media's advertising portal – one entry point across Berlingske, B.T., Weekendavisen and MetroExpress MX. > Alternate (Danish): https://www.blackbook.dk/portfolio/berlingske-media-annoncering/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Marketsquare (2016–2019) > Topics: UX & Product Design, Landing Pages, Web Portals, Information Architecture > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Berlingske Media > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/berlingske-media-annoncering/ ## UX (User eXperience) — Berlingske Media Berlingske Media – one of Denmark's largest media groups – wanted a unified advertising portal giving advertisers a single, user-friendly entry point to all of the group's titles: Berlingske, B.T., Weekendavisen and MetroExpress MX. The brief was to design a new navigation structure and interface that made it easy to navigate across very different media and audiences. The result was a modern and clear interface guiding advertisers logically from title to format to booking – without the editorial complexity behind the scenes compromising the user experience. ## What the case shows - Image: Navigation structure and interface design for unified advertising portal connecting multiple media brands - Image: Advertising portal sitemap showcasing interface design for unified media entry point - Image: Sitemap showing hierarchical information architecture for unified advertising portal across multiple publications - Image: Interaction design showing portal structure with categorized menu links across multiple media brands - Image: Interface design showing transition flow for unified advertising portal - Image: Dropdown and fixed navigation interface design for unified advertising portal with clear information architecture - Image: Responsive menu structure showing collapsed navigation on mobile for unified media portal - Image: Second-level navigation structure for multi-brand advertising portal interface design - Image: Portal interface design showcasing unified navigation structure across multiple Danish media brands - Image: UX design showcasing unified portal navigation connecting four media brands under one advertising platform - Image: Multi-brand advertising portal interface with unified navigation across media publications - Image: Interaction design showcasing search and filtering interface for cross-brand advertising portal - Image: Multi-brand advertising portal interface showcasing unified navigation across four media publications - Image: Interface design for unified media portal with integrated multi-brand navigation structure - Image: Advertising portal interface design showcasing unified navigation across multiple Danish media brands - Image: Web interface design for multi-brand advertising portal with streamlined navigation across four publications - Image: Interface design showcasing inspirational content layout with visual hierarchy for unified advertising portal - Image: Interface design for media publisher's unified advertising entry point across multiple publications - Image: Interface design for unified advertising portal with cross-media navigation and visual hierarchy - Image: Interface design for unified advertising portal with streamlined navigation across multiple media brands ## Services used on this case - [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) - [Landing Pages](https://www.blackbook.dk/en/services/landing-pages/) - [Web Portals](https://www.blackbook.dk/en/services/web-portals/) - [Information Architecture](https://www.blackbook.dk/en/services/information-architecture/) - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/) ## Facts - Role: AD / Senior Digital Art Director at Marketsquare (2016–2019) - Client: [Berlingske Media](https://www.berlingskemedia.dk) ## Related work ### UX and mobile-optimised redesign — Sweetdeal - Redesigned Sweetdeal's website in lighter tones with optimised mobile purchase flow. Programmed a banner package for the Sweetmarket and Sweetbox launch. [Sweetdeal — Redesign af website](https://www.blackbook.dk/en/portfolio/sweetdeal/) ### Sales and marketing presentation — Sweetbox - Created a sales and marketing presentation for Berlingske Media's Sweetbox launch – typography, colour palette and image style built around the new logo. [Sweetbox — Concept presentation](https://www.blackbook.dk/en/portfolio/sweetbox/) ### Visual identity for Berlingske Media — GodtTip - Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept. [Godt Tip — Visuel identitet](https://www.blackbook.dk/en/portfolio/godt-tip/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)