---
title: "Viral marketing for Bibelselskabet — Noah's Ark"
description: "Newspaper wrap for Kristligt Dagblad and responsive website for Noah's Ark. A photo in front of Amalienborg went viral and reached 100,000+ on Facebook."
canonical_url: https://www.blackbook.dk/en/portfolio/bibelselskabet-noas-ark/
md_url: https://www.blackbook.dk/en/portfolio/bibelselskabet-noas-ark/index.md
language: en
last_updated: 2026-08-30
---

# Viral marketing for Bibelselskabet — Noah's Ark

Newspaper wrap for Kristligt Dagblad and responsive website for Noah's Ark. A photo in front of Amalienborg went viral and reached 100,000+ on Facebook.

> Alternate (Danish): https://www.blackbook.dk/portfolio/bibelselskabet-noas-ark/index.md
> Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Provider ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Topics: Advertorial, Creative Direction, Photography, Responsive, Social Media & Content, Print & Editorial, Web Design
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Det Danske Bibelselskab
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/bibelselskabet-noas-ark/

## Photo shoot — Noas Ark

The recipe for viral marketing

When the 70-metre-long Noah's Ark arrived in Copenhagen to mark the Bible Society's 200th anniversary, I designed a 4-page newspaper wrap for readers of Kristligt Dagblad. I also designed a responsive website for the exhibition itself. My photograph of the Ark in front of Amalienborg was posted on the Bible Society's Facebook profile, where it went viral and was shared and seen by more than 100,000 people.

## What the case shows

- Image: Responsive web design for art exhibition displayed across desktop, tablet and mobile devices with photography and map

## Services used on this case

- [Advertorial](https://www.blackbook.dk/en/services/advertorial/)
- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [Photography](https://www.blackbook.dk/en/services/photography/)
- [Responsive](https://www.blackbook.dk/en/services/responsive/)
- [Social Media & Content](https://www.blackbook.dk/en/services/social-media/)
- [Print & Editorial](https://www.blackbook.dk/en/services/print-editorial/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/)

## Facts

- Role: Freelance at Blackbook (1996–2026)
- Client: [Det Danske Bibelselskab](https://www.bibelselskabet.dk)

## Related work

### Video, brochures and banners — Bibelselskabet

- Conceived and produced a refugee fundraising video for BogForum for the Bible Society – also designed brochures and banners for charitable campaigns.
[Bibelselskabet — Fundraising video](https://www.blackbook.dk/en/portfolio/bibelselskabet/)

### Article Design for Connies køkken — Bibelselskabet

- Designed the Connies køkken article series for the Bible Society's quarterly magazine – modern aesthetic with on-location food photography of the dishes.
[Bibelen & Verden — Magasin artikler](https://www.blackbook.dk/en/portfolio/bibelen-verden/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
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