Noas Ark

The recipe for viral marketing

When the 70-metre-long Noah's Ark arrived in Copenhagen to mark the Bible Society's 200th anniversary, I designed a 4-page newspaper wrap for readers of Kristligt Dagblad. I also designed a responsive website for the exhibition itself. My photograph of the Ark in front of Amalienborg was posted on the Bible Society's Facebook profile, where it went viral and was shared and seen by more than 100,000 people.