--- title: "Visual identity and WordPress — Bistro Sorte Hest" description: "CEO and Art Director for Bistro Sorte Hest. Designed logo, interior, WordPress site with table booking and social media for French bistro in Vesterbro." canonical_url: https://www.blackbook.dk/en/portfolio/bistro-sorte-hest/ md_url: https://www.blackbook.dk/en/portfolio/bistro-sorte-hest/index.md language: en last_updated: 2026-09-11 --- # Visual identity and WordPress — Bistro Sorte Hest CEO and Art Director for Bistro Sorte Hest. Designed logo, interior, WordPress site with table booking and social media for French bistro in Vesterbro. > Alternate (Danish): https://www.blackbook.dk/portfolio/bistro-sorte-hest/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Bistro Sorte Hest (2016–2018) > Topics: Creative Direction, Out-of-Home, Photography, Responsive, Research & Scoping, Social Media & Content, Motion & Video, Web Design, WordPress, Branding & Visual Identity, Corporate Websites > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Bistro Sorte Hest > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/bistro-sorte-hest/ ## Visuel identitet — Bistro Sorte Hest In my capacity as CEO and Art Director, I designed the visual identity for Bistro Sorte Hest. Bistro Sorte Hest is a French bistro located in the atmospheric, historic Sorte Hest building in Vesterbro. The menu features traditional French cuisine served in an informal, light, and Nordic atmosphere within the old industrial bakery. For the business, I designed not only the logo and interior, but also a WordPress website with table reservations, menus, business cards, vouchers, and content films and images for social media. The restaurant was a great success and quickly filled with happy guests. [Facebook.com/BistroSorteHest](https://www.facebook.com/BistroSorteHest) ## What the case shows - Video: Mood film from Bistro Sorte Hest in Vesterbro – the French bistro's identity, interior and atmosphere in moving images. ### Bistro Sorte Hest - Image: Creative direction of French bistro storefront with yellow facade lighting, illuminated entrance and signage at night ### Restaurant & Bar - Image: Modern bar interior featuring sleek black counter, padded seating and neon signage in minimalist French bistro design ### Restaurant & Bar Branding - Image: Brand identity system showcasing logo, printed collateral, responsive web design, and mobile interface for French bistro ### Bar & Interior Design - Image: Interior design showcasing French bistro bar counter with illuminated signage and contemporary pendant lighting ### Business Card Design - Image: Business card design featuring black background, white logo and purple florals for French bistro ### Architecture Photo - Image: Architecture photography of ochre entrance passage with mailboxes and courtyard view, showcasing interior design direction ### Menu Design for the Restaurant - Image: Menu design featuring black, white and red color palette with sophisticated typography for a French bistro ### Food Photography for Social Media - Image: Food photography captures elegant lemon cheese dessert with chocolate shards and meringue for bistro social content ### Easter – Social Media Post - Image: Social media campaign featuring three ornamental Easter eggs with gold patterns on red background and circular bistro branding ### Food Photography for Social Media - Image: Product photography styling salmon terrine with herb garnish, microgreens and beetroot on minimalist white plate ### Christmas – Social Media Post - Image: Motion design Christmas campaign featuring illustrated workout exercises reimagined as wine openers ### Food Photography for Social Media - Image: Plated lamb rack photography showcasing seared meat, bone garnish and microgreens for fine dining social content ### Merry Christmas – Social Media Post - Image: Social media typography post. Red Christmas greeting featuring "Joyeux Noël" script lettering and bistro branding for festive campaign ### Social Media Post - Image: Culinary photography showcasing plated dish with caramelized butter, crispy bread and microgreens for French bistro social content ### Valentine's Day – Social Media Post - Image: Valentine's Day social media graphic featuring red background, white fork, and bistro branding ### Scaffold Advertisement - Image: Out-of-home advertisement featuring red banner typography for French bistro amid urban architecture ### Food Review in Berlingske - Image: Art direction and content strategy for French bistro: Berlingske newspaper feature with food review and visual identity ### Food Review in Politiken - Image: Integrated marketing campaign featuring food review in Politiken Torsdag with professional restaurant photography - Image: Cross-stitch embroidery featuring "Bistro Sorte Hest" text with reindeer and snowflake patterns for festive brand identity **Video Marketing** - Video: video presentation **Målrettede facebook video reklamer** - Video: video presentation - Video: video presentation - Video: video presentation - Image: Interior design of professional kitchen featuring stainless steel appliances, induction cooktops and storage solutions ## Services used on this case - [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) - [Out-of-Home](https://www.blackbook.dk/en/services/out-of-home/) - [Photography](https://www.blackbook.dk/en/services/photography/) - [Responsive](https://www.blackbook.dk/en/services/responsive/) - [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/) - [Social Media & Content](https://www.blackbook.dk/en/services/social-media/) - [Motion & Video](https://www.blackbook.dk/en/services/video/) - [Web Design](https://www.blackbook.dk/en/services/webdesign/) - [WordPress](https://www.blackbook.dk/en/services/wordpress/) - [Branding & Visual Identity](https://www.blackbook.dk/en/services/branding/) - [Corporate Websites](https://www.blackbook.dk/en/services/corporate-websites/) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/) ## Facts - Role: CEO / Business Owner at Bistro Sorte Hest (2016–2018) - Client: Bistro Sorte Hest ## Related work ### Responsive web design and social media — Terndrup's - Designed a responsive website for catering and events agency Terndrup's with a clean design and integration with Facebook, Instagram and Pinterest. [Terndrup's — Visuel identitet](https://www.blackbook.dk/en/portfolio/terndrups/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)