---
title: "Campaign site with Schweppes sponsor — BMW MINI"
description: "Designed a campaign website for Jan Nygaard and the era's most exciting MINI at Magasin's Friday Bar on Kongens Nytorv."
canonical_url: https://www.blackbook.dk/en/portfolio/bmw-mini/
md_url: https://www.blackbook.dk/en/portfolio/bmw-mini/index.md
language: en
last_updated: 2026-08-30
---

# Campaign site with Schweppes sponsor — BMW MINI

Designed a campaign website for Jan Nygaard and the era's most exciting MINI at Magasin's Friday Bar on Kongens Nytorv.

> Alternate (Danish): https://www.blackbook.dk/portfolio/bmw-mini/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Nybroe (2007–2010)
> Topics: Creative Direction, Web Design, Landing Pages, Campaign Sites, WCAG · Accessibility, Luxury Brands
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: BMW Mini
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/bmw-mini/

## Landing page — BMW - Mini

In connection with Magasin's Friday Bar at Kongens Nytorv, visitors had the opportunity to experience Jan Nygaard alongside the era's most exciting MINI. For the occasion, Jan Nygaard needed a campaign website, sponsored by Schweppes and Tiger Beer.

The exhibition was produced by Rydberg skilte & reklame.

## What the case shows

- Image: Creative direction for campaign website featuring iconic Mini displayed at Magasin's Friday Bar event

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [Landing Pages](https://www.blackbook.dk/en/services/landing-pages/)
- [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/)
- [WCAG · Accessibility](https://www.blackbook.dk/en/services/accessibility/)
- [Luxury Brands](https://www.blackbook.dk/en/services/luxury-brands/)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/)

## Facts

- Role: AD / Digital Director / Webdeveloper at Nybroe (2007–2010)
- Client: [BMW Mini](https://www.mini.com)

## Related work

### Social media and trade show campaign — Ejner Hessel

- Produced integrated social media campaign with Golfie competition for Ejner Hessel at Made in Denmark.
[Ejner Hessel — Messe video](https://www.blackbook.dk/en/portfolio/ejner-hessel/)

### Newspaper Ads Renault — Ejner Hessel — Blackbook

- Designed newspaper ads for Renault on behalf of Mercedes dealer Ejner Hessel. The campaign raised brand awareness and drove sales.
[Ejner Hessel — Tabloid annoncer](https://www.blackbook.dk/en/portfolio/ejner-hessel-annoncer/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
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