---
title: "Responsive site and design guidelines — Coverwise"
description: "Designed a responsive website and simple checkout flow for Coverwise's Danish travel insurance launch."
canonical_url: https://www.blackbook.dk/en/portfolio/coverwise/
md_url: https://www.blackbook.dk/en/portfolio/coverwise/index.md
language: en
last_updated: 2026-09-06
---

# Responsive site and design guidelines — Coverwise

Designed a responsive website and simple checkout flow for Coverwise's Danish travel insurance launch.

> Alternate (Danish): https://www.blackbook.dk/portfolio/coverwise/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Creuna (2015–2016)
> Topics: Creative Direction, eCommerce, Responsive, SEO · Search Engine Optimization, Service Design, Umbraco, UX & Product Design, Web Design, Corporate Websites, Web Portals, Landing Pages, GEO · Generative Engine Optimization, Conversion Rate Optimization, Schema · Entity
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Coverwise
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/coverwise/

## eCommerce — Coverwise

Coverwise wanted to enter the Danish travel insurance market. As Digital Art Director, I designed the new responsive website and structured the complex insurance rules into a simple checkout flow, with a landing page built around it. In the process, I also redesigned the company's tone and style, consolidating everything into a new [design guideline](https://www.blackbook.dk/files/Coverwise-Corporate-Brand-Guidelines-2016.pdf).

Credit: Frontend Developer: Jesper Fosgaard, Frontend Developer: Teodor Olof Moquist, System Developer: Bo Petersen, Architect: Ali Razvi, UX: Maria Flintholm, PM: Margrethe Karll

## What the case shows

- Image: Travel insurance website interface with booking flow, search functionality and trust indicators on homepage
- Image: Interaction design for insurance booking interface with destination search, date picker and conversion button
- Image: Responsive insurance website design featuring date picker and price calculator interface for travel coverage
- Image: Service design mockup: travel insurance booking interface featuring destination field, date selection, and prominent conversion button
- Image: UX design for multi-step insurance form with progressive disclosure and date selection

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [eCommerce](https://www.blackbook.dk/en/services/ecommerce/)
- [Responsive](https://www.blackbook.dk/en/services/responsive/)
- [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/)
- [Service Design](https://www.blackbook.dk/en/services/service-design/)
- [Umbraco](https://www.blackbook.dk/en/services/umbraco/)
- [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [Corporate Websites](https://www.blackbook.dk/en/services/corporate-websites/)
- [Web Portals](https://www.blackbook.dk/en/services/web-portals/)
- [Landing Pages](https://www.blackbook.dk/en/services/landing-pages/)
- [GEO · Generative Engine Optimization](https://www.blackbook.dk/en/services/geo/)
- [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/)
- [Schema · Entity](https://www.blackbook.dk/en/services/schema/)
- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/)

## Facts

- Role: CD / Creative Director at Creuna (2015–2016)
- Client: [Coverwise](https://www.coverwise.com/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
[Portfolio](https://www.blackbook.dk/en/portfolio/index.md)
[About](https://www.blackbook.dk/en/about/index.md)
[Services](https://www.blackbook.dk/en/services/index.md)
[Experience](https://www.blackbook.dk/en/experience/index.md)
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