---
title: "Banking UX & Landing Page Design — Nets & Ekspres Bank"
description: "Banking UX and landing page design for Ekspres Bank and Nets: loan calculator with instant monthly payment and self-service Betalingsservice entry."
canonical_url: https://www.blackbook.dk/en/portfolio/customer-onboarding-banking/
md_url: https://www.blackbook.dk/en/portfolio/customer-onboarding-banking/index.md
language: en
last_updated: 2026-08-30
---

# Banking UX & Landing Page Design — Nets & Ekspres Bank

Banking UX and landing page design for Ekspres Bank and Nets: loan calculator with instant monthly payment and self-service Betalingsservice entry.

> Alternate (Danish): https://www.blackbook.dk/portfolio/customer-onboarding-banking/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Creuna (2015–2016)
> Topics: eCommerce, FinTech, Service Design, UX & Product Design, Web Design, Landing Pages, Web Portals, Website Redesign, Conversion Rate Optimization
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Nets
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/customer-onboarding-banking/

## Landing page / Cover page — Customer onboarding

Banking

Landing pages in banking succeed or fail on clarity. For Ekspres Bank we designed a landing page built around a loan calculator: choose amount and term, see the expected monthly payment instantly, and start the application – all in three simple steps.

For Nets we designed the landing page for Betalingsservice agreements – a straightforward, self-service entry point where customers can view and change their direct debit agreements before continuing into the bank portal. The work was later extended to Leverandørservice, the business counterpart to Betalingsservice, giving companies the same simple entry point.

Across both, the customer journey was mapped end to end and every touchpoint optimised for conversion and usability.

Credit: Frontend: Jesper Fosgaard, Frontend: Bo Petersen

## What the case shows

- Image: Landing page design with service design approach mapping customer journey for payment platform with clear information hierarchy

## Services used on this case

- [eCommerce](https://www.blackbook.dk/en/services/ecommerce/)
- [FinTech](https://www.blackbook.dk/en/services/fintech/)
- [Service Design](https://www.blackbook.dk/en/services/service-design/)
- [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [Landing Pages](https://www.blackbook.dk/en/services/landing-pages/)
- [Web Portals](https://www.blackbook.dk/en/services/web-portals/)
- [Website Redesign](https://www.blackbook.dk/en/services/website-redesign/)
- [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/)

## Facts

- Role: CD / Creative Director at Creuna (2015–2016)
- Client: [Nets](https://www.nets.eu)

## Related work

### White-label Fintech Platform — Danske Bank

- Designed a white-label version of Zenegy Financial Suite for Danske Bank's business customers – fully branded and scalable expense management.
[Danske Bank — White-Label Solution](https://www.blackbook.dk/en/portfolio/danske-bank/)

### Portal redesign — Nordea Private Banking

- Designed page templates, a podcast player and colour palette for Nordea Private Banking – based on the bank's design manual, with testimonial sections.
[Privat Banking — Webportal](https://www.blackbook.dk/en/portfolio/nordea-privatbanking/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
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