---
title: "CSS re-skinning and UX — Dansk Tandforsikring"
description: "Re-skinning of Dansk Tandforsikring's WordPress site via CSS – tightened the UX and sourced visual imagery for the brand without touching the structure."
canonical_url: https://www.blackbook.dk/en/portfolio/dansk-tand-forsikring/
md_url: https://www.blackbook.dk/en/portfolio/dansk-tand-forsikring/index.md
language: en
last_updated: 2026-08-30
---

# CSS re-skinning and UX — Dansk Tandforsikring

Re-skinning of Dansk Tandforsikring's WordPress site via CSS – tightened the UX and sourced visual imagery for the brand without touching the structure.

> Alternate (Danish): https://www.blackbook.dk/portfolio/dansk-tand-forsikring/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Marketsquare (2016–2019)
> Topics: Creative Direction, eCommerce, Responsive, Web Design, WordPress, Corporate Websites, Website Redesign
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Dansk Tand Forsikring
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/dansk-tand-forsikring/

## Re-skinning website — Dansk Tand Forsikring

Dansk Tandforsikring – owned by Norwegian insurer Gjensidige Forsikring – offers dental insurance to private individuals and businesses across Denmark.
The brief was a complete re-skinning of the company's existing WordPress site: I tightened up the UX, sourced the visual imagery for the identity, and delivered a fresh look through a full CSS replacement – without touching the underlying structure or functionality. 
The responsive result ensures a consistent experience across devices, supporting a clear product flow from the homepage through the premium calculator to direct policy purchase.

## What the case shows

- Image: Web UI design with refined UX and dental insurance website displayed across browsers
- Image: Dental insurance website UI featuring hero section, benefit list, and call-to-action button in clean design
- Image: UI design showcasing tightened UX and visual identity through modern responsive interface
- Image: Responsive web design with refined interaction patterns and brand-aligned imagery on insurance site
- Image: Website interface showcasing hero section, feature checklist and pricing tiers for dental insurance
- Image: Product page UI design showcasing Tandsikring Plus pricing tiers and service benefits
- Image: Card interface design showcasing icon-based information architecture for insurance service overview
- Image: Interface design showing illustrated refund information with woman using laptop
- Image: FAQ page interaction design featuring approachable imagery and expanded content sections
- Image: Insurance landing page design featuring smiling senior couple with prominent service comparison and enrollment options
- Image: Creative direction: dentist in white coat on redesigned dental insurance website
- Image: Redesigned web interface for dental insurance provider with refined visual identity

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [eCommerce](https://www.blackbook.dk/en/services/ecommerce/)
- [Responsive](https://www.blackbook.dk/en/services/responsive/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [WordPress](https://www.blackbook.dk/en/services/wordpress/)
- [Corporate Websites](https://www.blackbook.dk/en/services/corporate-websites/)
- [Website Redesign](https://www.blackbook.dk/en/services/website-redesign/)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/)

## Facts

- Role: AD / Senior Digital Art Director at Marketsquare (2016–2019)
- Client: [Dansk Tand Forsikring](https://dansktandforsikring.dk/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
[Portfolio](https://www.blackbook.dk/en/portfolio/index.md)
[About](https://www.blackbook.dk/en/about/index.md)
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[CV](https://www.blackbook.dk/en/cv/index.md)
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Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)