DSB

"If time matters"

Concept development and storyboard for what was arguably Denmark's longest commercial, produced for De Danske Statsbaner (DSB). The message this time was not trains versus cars, but rather the travel experiences to be had along the way. The storyboard was animated from still images in Flash, accompanied by Iggy Pop's The Passenger. DSB was so pleased with the final commercial that in addition to broadcast versions of 30 and 60 seconds, a special 90-second version was also edited for cinema.

Credit: AD: Claus Møllebro, Copywriter: Jakob Blom, Production: Sonne — now Duckling