---
title: "Newspaper Ads Renault — Ejner Hessel — Blackbook"
description: "Designed newspaper ads for Renault on behalf of Mercedes dealer Ejner Hessel. The campaign raised brand awareness and drove sales."
canonical_url: https://www.blackbook.dk/en/portfolio/ejner-hessel-annoncer/
md_url: https://www.blackbook.dk/en/portfolio/ejner-hessel-annoncer/index.md
language: en
last_updated: 2026-08-30
---

# Newspaper Ads Renault — Ejner Hessel — Blackbook

Designed newspaper ads for Renault on behalf of Mercedes dealer Ejner Hessel. The campaign raised brand awareness and drove sales.

> Alternate (Danish): https://www.blackbook.dk/portfolio/ejner-hessel-annoncer/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Integral A/S (2014–2015)
> Topics: Ad's, Creative Direction, Print & Editorial, B2C
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Ejner Hessel
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/ejner-hessel-annoncer/

## Tabloid annoncer — Ejner Hessel

Advertisements

Ejner Hessel is primarily a Mercedes dealer with an annual turnover of approximately DKK 3 billion. When they added the Renault brand to their portfolio, I was tasked with marketing Renault through newspaper advertisements. The successful campaign increased awareness and, in turn, sales.

Credit: Copywriter: Søren Nøhr

## What the case shows

- Image: Tabloid advertisement with creative art direction: Renault vehicles showcased with interior details and compelling messaging
- Image: Print advertisement featuring creative direction for Renault campaign displaying three vehicles in orange, blue and red with headline "Here are the benefits of forgetting the back seat"

## Services used on this case

- [Ad's](https://www.blackbook.dk/en/services/annonce/)
- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [Print & Editorial](https://www.blackbook.dk/en/services/print-editorial/)
- [B2C](https://www.blackbook.dk/en/services/b2c/)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/)

## Facts

- Role: AD / Digital Art Director at Integral A/S (2014–2015)
- Client: [Ejner Hessel](https://www.ejnerhessel.dk)

## Related work

### Social media and trade show campaign — Ejner Hessel

- Produced integrated social media campaign with Golfie competition for Ejner Hessel at Made in Denmark.
[Ejner Hessel — Messe video](https://www.blackbook.dk/en/portfolio/ejner-hessel/)

### Campaign site with Schweppes sponsor — BMW MINI

- Designed a campaign website for Jan Nygaard and the era's most exciting MINI at Magasin's Friday Bar on Kongens Nytorv.
[BMW - Mini — Landing page](https://www.blackbook.dk/en/portfolio/bmw-mini/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

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