--- title: "Social media and trade show campaign — Ejner Hessel" description: "Produced integrated social media campaign with Golfie competition for Ejner Hessel at Made in Denmark." canonical_url: https://www.blackbook.dk/en/portfolio/ejner-hessel/ md_url: https://www.blackbook.dk/en/portfolio/ejner-hessel/index.md language: en last_updated: 2026-09-11 --- # Social media and trade show campaign — Ejner Hessel Produced integrated social media campaign with Golfie competition for Ejner Hessel at Made in Denmark. > Alternate (Danish): https://www.blackbook.dk/portfolio/ejner-hessel/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Integral A/S (2014–2015) > Topics: Creative Direction, Brochures, Exhibition & Events, Social Media & Content, Motion & Video, Campaign Sites, Luxury Brands, B2C, Brand Activation > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Ejner Hessel > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/ejner-hessel/ ## Messe video — Ejner Hessel As official sponsor of the golf tournament Made in Denmark, Ejner Hessel wanted to create awareness around their exhibition offers on new Mercedes-Benz models. For this, I produced an integrated social media campaign in which participants could win a Golf and Spa stay by submitting a "Golfie" featuring the Ejner Hessel logo. I also produced large-screen video / exhibition video, displays, and other exhibition materials for the event itself. Miscellaneous It should also be mentioned that I have produced brochures, leaflets, car livery, and [newspaper advertisements](https://www.blackbook.dk/en/portfolio/ejner-hessel-annoncer/) for Denmark's largest authorised dealer of Mercedes-Benz, Renault, Dacia, and Smart. ## What the case shows - Video: Trade-stand video for Ejner Hessel at the Made in Denmark tournament – the Golfie competition and stand footage. - Image: Flyer design for golf competition campaign featuring smartphone mockup, creative direction for trade show - Image: Brochure showcasing premium golf retreat with fine dining, spa and wellness - Image: Social content design for integrated golf competition campaign, featuring Facebook post layout with smartphone mockup and brand integration - Image: Golf competition campaign design featuring smartphone mockup and gourmet prize announcement - Image: Exhibition display showcasing golf competition winners from Made in Denmark tournament featuring Einer Hessel driver - Image: Art direction of Renault Master van with Ejner Hessel advertising text on the side - Image: Renault Master van seen from behind with ad copy: "French delicacies for business in Aarhus from 194,900 kr. excl. VAT" and Ejner Hessel logo ## Services used on this case - [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) - [Brochures](https://www.blackbook.dk/en/services/brochures/) - [Exhibition & Events](https://www.blackbook.dk/en/services/exhibition-events/) - [Social Media & Content](https://www.blackbook.dk/en/services/social-media/) - [Motion & Video](https://www.blackbook.dk/en/services/video/) - [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) - [Luxury Brands](https://www.blackbook.dk/en/services/luxury-brands/) - [B2C](https://www.blackbook.dk/en/services/b2c/) - [Brand Activation](https://www.blackbook.dk/en/services/brand-activation/) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/) ## Facts - Role: AD / Digital Art Director at Integral A/S (2014–2015) - Client: [Ejner Hessel](https://www.ejnerhessel.dk) ## Related work ### Newspaper Ads Renault — Ejner Hessel — Blackbook - Designed newspaper ads for Renault on behalf of Mercedes dealer Ejner Hessel. The campaign raised brand awareness and drove sales. [Ejner Hessel — Tabloid annoncer](https://www.blackbook.dk/en/portfolio/ejner-hessel-annoncer/) ### Campaign site with Schweppes sponsor — BMW MINI - Designed a campaign website for Jan Nygaard and the era's most exciting MINI at Magasin's Friday Bar on Kongens Nytorv. [BMW - Mini — Landing page](https://www.blackbook.dk/en/portfolio/bmw-mini/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)