---
title: "Responsive eCommerce web design — Eye Copenhagen"
description: "Responsive e-commerce site for Eye Copenhagen with retailer directory and webshop – SEO-optimised platform that became the hub for all company activities."
canonical_url: https://www.blackbook.dk/en/portfolio/eye-copenhagen/
md_url: https://www.blackbook.dk/en/portfolio/eye-copenhagen/index.md
language: en
last_updated: 2026-09-11
---

# Responsive eCommerce web design — Eye Copenhagen

Responsive e-commerce site for Eye Copenhagen with retailer directory and webshop – SEO-optimised platform that became the hub for all company activities.

> Alternate (Danish): https://www.blackbook.dk/portfolio/eye-copenhagen/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Marketsquare (2016–2019)
> Topics: Creative Direction, eCommerce, Responsive, Research & Scoping, SEO · Search Engine Optimization, UX & Product Design, Web Design, WordPress, Corporate Websites, Web Portals, GEO · Generative Engine Optimization, Conversion Rate Optimization, Schema · Entity
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Eye Copenhagen
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/eye-copenhagen/

## e-Commerce — Eye Copenhagen

Eye Copenhagen wanted an e-commerce platform for branding their products and servicing retailers across national borders. For this, I designed the company's new responsive website based on the brand identity. The website features a retailer directory and a webshop giving retailers easy access to order glasses and accessories at individually agreed retail prices. The SEO-optimised website thereby became the central hub for all of the company's activities.

**Credit:** Corporate Identity: Jacob Thyssen, Web assistant: Bogdan Zanescu

## What the case shows

- Video: Brand film for Eye Copenhagen – the eyewear brand's product universe and visual identity in motion.

### Landing Page Design v.2.0

- Image: Landing page hero design with responsive layout, product navigation and Call-to-Action for e-commerce platform

### Original Landing Page Design

- Image: Web design showcasing Copenhagen-inspired creative direction with city skyline illustration and product display

### Subpage Design

- Image: E-commerce UI design showcasing product quality and eyewear categories in responsive grid layout

### WooCommerce Category Page

- Image: Product category grid displaying sunglasses in multiple lens colors with organized filtering on responsive commerce interface

### WooCommerce Product Page with Dioptry and Colour Variations

- Image: Interaction design for product page displaying sunglasses with color swatches and responsive WooCommerce interface

### Store Finder with Auto Location

- Image: Store locator interface with interactive map and geolocation for eyewear retailer directory

### Contact Page with Google Map and Contact Form

- Image: Contact form design with European retailer map integration, featuring responsive layout and accessibility-focused interface elements

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [eCommerce](https://www.blackbook.dk/en/services/ecommerce/)
- [Responsive](https://www.blackbook.dk/en/services/responsive/)
- [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/)
- [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/)
- [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [WordPress](https://www.blackbook.dk/en/services/wordpress/)
- [Corporate Websites](https://www.blackbook.dk/en/services/corporate-websites/)
- [Web Portals](https://www.blackbook.dk/en/services/web-portals/)
- [GEO · Generative Engine Optimization](https://www.blackbook.dk/en/services/geo/)
- [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/)
- [Schema · Entity](https://www.blackbook.dk/en/services/schema/)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/)

## Facts

- Role: AD / Senior Digital Art Director at Marketsquare (2016–2019)
- Client: Eye Copenhagen

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
[Portfolio](https://www.blackbook.dk/en/portfolio/index.md)
[About](https://www.blackbook.dk/en/about/index.md)
[Services](https://www.blackbook.dk/en/services/index.md)
[Experience](https://www.blackbook.dk/en/experience/index.md)
[Recognition](https://www.blackbook.dk/en/awards/index.md)
[Contact](https://www.blackbook.dk/en/contact/index.md)
[CV](https://www.blackbook.dk/en/cv/index.md)
[Journal](https://www.blackbook.dk/en/journal/index.md)

Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)