--- title: "Campaign Site for Henning Koppel's 90th — Georg Jensen" description: "Campaign website and web banners for Georg Jensen's tribute to Henning Koppel on his 90th birthday – spanning watches, jewellery and silver pitchers." canonical_url: https://www.blackbook.dk/en/portfolio/georg-jensen/ md_url: https://www.blackbook.dk/en/portfolio/georg-jensen/index.md language: en last_updated: 2026-09-06 --- # Campaign Site for Henning Koppel's 90th — Georg Jensen Campaign website and web banners for Georg Jensen's tribute to Henning Koppel on his 90th birthday – spanning watches, jewellery and silver pitchers. > Alternate (Danish): https://www.blackbook.dk/portfolio/georg-jensen/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Nybroe (2007–2010) > Topics: SEO · Search Engine Optimization, Typo3, UX & Product Design, Web Design, Campaign Sites, Luxury Brands, GEO · Generative Engine Optimization, B2C, Schema · Entity > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Georg Jensen > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/georg-jensen/ ## Campaign website — Henning Koppel Georg Jensen To mark what would have been Henning Koppel's 90th birthday, Georg Jensen wanted to bring together all of his products across the many categories – from watches, jewellery, and cutlery, to the exclusive silver pitchers he designed throughout his prolific career as a designer. For this, I developed a campaign website and web banners. The campaign was supported by in-store materials designed by the wider design team. Credit: AD: Christa Puch Nielsen ## What the case shows - Image: Responsive web interface showcasing product categories and navigation for a design anniversary campaign - Image: Web UI design showcasing product categories and navigation for Georg Jensen's Henning Koppel tribute campaign ## Services used on this case - [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/) - [Typo3](https://www.blackbook.dk/en/services/typo3/) - [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) - [Web Design](https://www.blackbook.dk/en/services/webdesign/) - [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) - [Luxury Brands](https://www.blackbook.dk/en/services/luxury-brands/) - [GEO · Generative Engine Optimization](https://www.blackbook.dk/en/services/geo/) - [B2C](https://www.blackbook.dk/en/services/b2c/) - [Schema · Entity](https://www.blackbook.dk/en/services/schema/) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/) ## Facts - Role: AD / Digital Director / Webdeveloper at Nybroe (2007–2010) - Client: [Georg Jensen](https://www.georgjensen.com) ## Related work ### Email marketing for the US market — Georg Jensen - Regularly designed email campaigns for Georg Jensen in the US market via E-blast – web banners and web pages for the globally recognised design brand. [Georg Jensen — Newsletter](https://www.blackbook.dk/en/portfolio/georg-jensen-usa/) ### eCommerce redesign of product grid — Pandora - Redesigned Pandora's homepage, navigation and product display – changed grid from 4 to 3 vertical products, significantly increasing jewellery visibility. [Pandora — eCommerce - pitch](https://www.blackbook.dk/en/portfolio/pandora/) ### Product website — Holmegaard Perfection - Designed and developed the product website for Holmegaard's Perfection glassware series in Typo3 CMS. [Holmegaard — Webdesign](https://www.blackbook.dk/en/portfolio/holmegaard/) ### Corporate Web Design & SEO in Typo3 — Gaggenau - SEO-optimised portal for Gaggenau with exclusive product presentations, showroom overview and news – a digital expression matching the brand's prestige. [Gaggenau — Corporate website](https://www.blackbook.dk/en/portfolio/gaggenau/) ### Responsive webshop and UX — Thiele Optik - Responsive webshop for Thiele, Denmark's oldest optician chain, with search by gender, brand and style plus vision test booking as a conversion driver. [Thiele — Responsive webshop - pitch](https://www.blackbook.dk/en/portfolio/thiele/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)