---
title: "Visual identity for Berlingske Media — GodtTip"
description: "Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept."
canonical_url: https://www.blackbook.dk/en/portfolio/godt-tip/
md_url: https://www.blackbook.dk/en/portfolio/godt-tip/index.md
language: en
last_updated: 2026-08-30
---

# Visual identity for Berlingske Media — GodtTip

Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept.

> Alternate (Danish): https://www.blackbook.dk/portfolio/godt-tip/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Marketsquare (2016–2019)
> Topics: Creative Direction, eDetailer, Email Marketing, Presentations & Sales, Web Design, Branding & Visual Identity, Landing Pages, Campaign Sites, Conversion Rate Optimization
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Berlingske Media
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/godt-tip/

## Visuel identitet — Godt Tip

For GodtTip, I created the visual identity in keeping with the spirit and brand identity of Berlingske Media. An interplay of a new logo, colours, typography, illustrations, and photography. The overall communications concept was expressed across the landing page and concept presentation.

About GodtTip

GodtTip is Berlingske Media's email database. GodtTip is a personal permission email service where subscribers receive offers, information, or videos matching their interests. For advertisers, this enables segmentation by gender, age, geography, interests, and/or specific preferences.

## What the case shows

- Image: Landing page UI design showcasing visual identity with typography, colour palette and interactive form elements
- Image: Web UI design showing email signup form with interest categories and prominent submit button
- Image: Email signup interface showcasing brand identity, typography, and interactive category selection
- Image: Email marketing interface displaying category selection checkboxes and subscription form
- Image: Brand identity logo featuring concentric circles and target symbol in blue and red
- Image: Creative direction featuring concentric circles in blue, white and red with Danish script typography
- Image: Interface design showcasing visual identity: Woman using smartphone at café table with coffee and pastry in golden sunlight
- Image: Presentation slide displaying visual identity guidelines including typography, colour palette and messaging framework for permission-based email platform
- Image: Visual identity design with handwritten notes, tablet and mood samples on workspace
- Image: Presentation slide showcasing email campaign metrics and customer engagement statistics
- Image: Email marketing communication design showcasing typography and color palette from the Godt Tip identity
- Image: Corporate visual identity: modern café space featuring cohesive blue and orange color palette applied across furniture and graphics
- Image: Motion graphic displaying 71% mobile and email traffic statistic with bold red typography on blue background
- Image: Art direction concept for permission email database featuring logo, color palette and typography system
- Image: Timeline infographic showing four interest categories with icons: Travel, Home & Design, Shopping, and Culture & Entertainment
- Image: Icon timeline infographic displaying four content categories with descriptive labels and visual hierarchy system
- Image: Information design showing four content categories connected by timeline with icons representing Tech, Sports, Business and Finance topics
- Image: Interaction design featuring two people collaborating on a tablet interface in warm natural light
- Image: Bar chart displaying user interest categories ranked from highest to lowest engagement metrics
- Image: Demographic segmentation showing gender distribution through silhouettes in brand communications
- Image: Geographic distribution data visualization displaying regional percentages across Danish regions
- Image: Identity design showcasing colour palette, typography and messaging concept for email database
- Image: Demographic infographic displaying age groups and character silhouettes across lifecycle stages
- Image: Testimonial card featuring portrait photography and quote typography for email marketing
- Image: Database interface design featuring red branding, typography system and messaging strategy for media
- Image: Promotional coupon design featuring 25% discount offer for SuperBazaar VIP shopping event invitation
- Image: Banner ad design featuring discount offer with lifestyle photography targeting male demographics
- Image: Typography and color palette from brand guide for email marketing database
- Image: Logo design and color palette for permission email platform featuring red accent and contemporary typeface
- Image: Color palette showing three graduated color groups transitioning from light to dark blue, navy, and coral to red

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [eDetailer](https://www.blackbook.dk/en/services/edetailer/)
- [Email Marketing](https://www.blackbook.dk/en/services/email-marketing/)
- [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [Branding & Visual Identity](https://www.blackbook.dk/en/services/branding/)
- [Landing Pages](https://www.blackbook.dk/en/services/landing-pages/)
- [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/)
- [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/)

## Facts

- Role: AD / Senior Digital Art Director at Marketsquare (2016–2019)
- Client: [Berlingske Media](https://www.berlingskemedia.dk)

## Related work

### Sales and marketing presentation — Sweetbox

- Created a sales and marketing presentation for Berlingske Media's Sweetbox launch – typography, colour palette and image style built around the new logo.
[Sweetbox — Concept presentation](https://www.blackbook.dk/en/portfolio/sweetbox/)

### UX and mobile-optimised redesign — Sweetdeal

- Redesigned Sweetdeal's website in lighter tones with optimised mobile purchase flow. Programmed a banner package for the Sweetmarket and Sweetbox launch.
[Sweetdeal — Redesign af website](https://www.blackbook.dk/en/portfolio/sweetdeal/)

### UX for advertising portal — Berlingske Media

- Designed the navigation structure for Berlingske Media's advertising portal – one entry point across Berlingske, B.T., Weekendavisen and MetroExpress MX.
[Berlingske Media — UX (User eXperience)](https://www.blackbook.dk/en/portfolio/berlingske-media-annoncering/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
[Portfolio](https://www.blackbook.dk/en/portfolio/index.md)
[About](https://www.blackbook.dk/en/about/index.md)
[Services](https://www.blackbook.dk/en/services/index.md)
[Experience](https://www.blackbook.dk/en/experience/index.md)
[Recognition](https://www.blackbook.dk/en/awards/index.md)
[Contact](https://www.blackbook.dk/en/contact/index.md)
[CV](https://www.blackbook.dk/en/cv/index.md)
[Journal](https://www.blackbook.dk/en/journal/index.md)

Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)