---
title: "Viral web portal with cocktail game — Havana Club"
description: "Designed a Typo3 portal for Havana Club with a cocktail mixing game, a competition to win a trip to Cuba and photo galleries from nightclub events."
canonical_url: https://www.blackbook.dk/en/portfolio/havana-club/
md_url: https://www.blackbook.dk/en/portfolio/havana-club/index.md
language: en
last_updated: 2026-09-08
---

# Viral web portal with cocktail game — Havana Club

Designed a Typo3 portal for Havana Club with a cocktail mixing game, a competition to win a trip to Cuba and photo galleries from nightclub events.

> Alternate (Danish): https://www.blackbook.dk/portfolio/havana-club/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Nybroe (2007–2010)
> Topics: Creative Direction, SEO · Search Engine Optimization, Typo3, Web Design, Gamification, Campaign Sites, Website Redesign, Luxury Brands, GEO · Generative Engine Optimization, Conversion Rate Optimization, B2C, Brand Activation, Schema · Entity
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Havana Club
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/havana-club/

## Corporate website — Havana Club

Havana Club wanted a new portal reflecting the company's history and strengthening their brand as the original Cuban rum. I designed and developed a Typo3 portal solution. To help the site go viral, a cocktail game was developed in which users could mix their own drink and enter a competition to win a trip to Cuba. The site also featured a photo gallery from events held at nightclubs, where guests could be captured by professional photographers. The images were then branded with the Havana Club logo.

## What the case shows

- Image: Web design portal featuring interactive cocktail game, competition section and branded event photo gallery

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/)
- [Typo3](https://www.blackbook.dk/en/services/typo3/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [Gamification](https://www.blackbook.dk/en/services/gamification/)
- [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/)
- [Website Redesign](https://www.blackbook.dk/en/services/website-redesign/)
- [Luxury Brands](https://www.blackbook.dk/en/services/luxury-brands/)
- [GEO · Generative Engine Optimization](https://www.blackbook.dk/en/services/geo/)
- [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/)
- [B2C](https://www.blackbook.dk/en/services/b2c/)
- [Brand Activation](https://www.blackbook.dk/en/services/brand-activation/)
- [Schema · Entity](https://www.blackbook.dk/en/services/schema/)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/)

## Facts

- Role: AD / Digital Director / Webdeveloper at Nybroe (2007–2010)
- Client: [Havana Club](https://www.havana-club.com)

## Related work

### Gamified product launch campaign — American Spirit

- Gamified internal campaign for JTI's American Spirit launch in 7/11 – app with quizzes, videos and a competition for store staff to win a trip to Santa Fe.
[American Spirit — Launch at 7/11](https://www.blackbook.dk/en/portfolio/jti/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
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