--- title: "Product website — Holmegaard Perfection" description: "Designed and developed the product website for Holmegaard's Perfection glassware series in Typo3 CMS." canonical_url: https://www.blackbook.dk/en/portfolio/holmegaard/ md_url: https://www.blackbook.dk/en/portfolio/holmegaard/index.md language: en last_updated: 2026-09-06 --- # Product website — Holmegaard Perfection Designed and developed the product website for Holmegaard's Perfection glassware series in Typo3 CMS. > Alternate (Danish): https://www.blackbook.dk/portfolio/holmegaard/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Nybroe (2007–2010) > Topics: Creative Direction, SEO · Search Engine Optimization, Typo3, Web Design, Campaign Sites, Luxury Brands, GEO · Generative Engine Optimization, B2C, Schema · Entity > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Holmegaard > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/holmegaard/ ## Webdesign — Holmegaard My former manager Tom Nybroe, from the advertising agency Nybroe, designed the popular Perfection glassware series for Danish glassware manufacturer Holmegaard. For its marketing, I designed and developed the product website Perfection in Typo3 (CMS). The glassware series is particularly popular in the restaurant industry, as the glasses are robust and indicate the poured measure of wine to young waiting staff. ## What the case shows - Image: Web design for Perfection glassware series showcases seven different wine and spirits glasses in product catalog - Image: Product website UI showcases elegant table setting with white dinnerware, glassware and cutlery for professional dining - Image: UI design for premium glassware product site – elegant restaurant tableware interface with city view - Image: Creative direction for Perfection glassware website portrait of designer Tom Nybroe holding a wine glass against blue backdrop - Image: Interaction design showcasing a retailers page with champagne glasses and organized merchant directory listing ## Services used on this case - [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) - [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/) - [Typo3](https://www.blackbook.dk/en/services/typo3/) - [Web Design](https://www.blackbook.dk/en/services/webdesign/) - [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) - [Luxury Brands](https://www.blackbook.dk/en/services/luxury-brands/) - [GEO · Generative Engine Optimization](https://www.blackbook.dk/en/services/geo/) - [B2C](https://www.blackbook.dk/en/services/b2c/) - [Schema · Entity](https://www.blackbook.dk/en/services/schema/) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/) ## Facts - Role: AD / Digital Director / Webdeveloper at Nybroe (2007–2010) - Client: [Holmegaard](https://www.holmegaard.com) ## Related work ### Campaign Site for Henning Koppel's 90th — Georg Jensen - Campaign website and web banners for Georg Jensen's tribute to Henning Koppel on his 90th birthday – spanning watches, jewellery and silver pitchers. [Henning Koppel — Campaign website](https://www.blackbook.dk/en/portfolio/georg-jensen/) ### Corporate Web Design & SEO in Typo3 — Gaggenau - SEO-optimised portal for Gaggenau with exclusive product presentations, showroom overview and news – a digital expression matching the brand's prestige. [Gaggenau — Corporate website](https://www.blackbook.dk/en/portfolio/gaggenau/) ### eCommerce redesign of product grid — Pandora - Redesigned Pandora's homepage, navigation and product display – changed grid from 4 to 3 vertical products, significantly increasing jewellery visibility. [Pandora — eCommerce - pitch](https://www.blackbook.dk/en/portfolio/pandora/) ### Email marketing for the US market — Georg Jensen - Regularly designed email campaigns for Georg Jensen in the US market via E-blast – web banners and web pages for the globally recognised design brand. [Georg Jensen — Newsletter](https://www.blackbook.dk/en/portfolio/georg-jensen-usa/) ### Responsive webshop and UX — Thiele Optik - Responsive webshop for Thiele, Denmark's oldest optician chain, with search by gender, brand and style plus vision test booking as a conversion driver. [Thiele — Responsive webshop - pitch](https://www.blackbook.dk/en/portfolio/thiele/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)