--- title: "Portfolio — Web Design, UX & E-commerce Cases | Blackbook" description: "250+ digital projects spanning UX, web design, fintech, pharma, eCommerce and luxury brands by senior designer Jeppe Sloth Carlsen." canonical_url: https://www.blackbook.dk/en/portfolio/ md_url: https://www.blackbook.dk/en/portfolio/index.md language: en last_updated: 2026-09-09 --- # Portfolio — Web Design, UX & E-commerce Cases | Blackbook 250+ digital projects spanning UX, web design, fintech, pharma, eCommerce and luxury brands by senior designer Jeppe Sloth Carlsen. > Alternate (Danish): https://www.blackbook.dk/portfolio/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Design portfolio, Case studies, Client work > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/ ## Projects — Portfolio ## Cases ### White-label Fintech Platform — Danske Bank - Designed a white-label version of Zenegy Financial Suite for Danske Bank's business customers – fully branded and scalable expense management. [Danske Bank — White-Label Solution](https://www.blackbook.dk/en/portfolio/danske-bank/) ### EULAR conference website — Eli Lilly - Responsive conference site for EULAR on behalf of Eli Lilly – three sections with articles, quizzes and interviews, supported by banners and magazine ads. [Eli Lilly — Conference website](https://www.blackbook.dk/en/portfolio/lilly-eular-2016/) ### Digital identity and tagline — Lyngby Storcenter - Redesigned Lyngby Storcenter's digital identity, reskinned the website, and created the centre's new tagline "Vi gør os umage". [Lyngby Storcenter — Digital Identity](https://www.blackbook.dk/en/portfolio/lyngbystorcenter/) ### Responsive eCommerce web design — Eye Copenhagen - Responsive e-commerce site for Eye Copenhagen with retailer directory and webshop – SEO-optimised platform that became the hub for all company activities. [Eye Copenhagen — e-Commerce](https://www.blackbook.dk/en/portfolio/eye-copenhagen/) ### Advertorial Campaign — Visit Norway — Blackbook - Creative Director on an integrated winter campaign for Visit Norway – billboards, TV, out-of-home, newspaper ads, banners and Facebook. [Visit Norway — Advertorial](https://www.blackbook.dk/en/portfolio/visit-norway-newspapers/) ### Nationwide outdoor campaign — Visit Norway - Designed Visit Norway's nationwide winter campaign with billboards, digital out-of-home, TV advertising and magazine placements. [Visit Norway — Out-of-home advertising](https://www.blackbook.dk/en/portfolio/visit-norway/) ### Responsive web design and social media — Rosengårdcentret - Responsive WordPress site for Rosengårdcentret with store directory, YouTube, Instagram and 3D animation videos for social media. [Rosengårdcentret — Webdesign](https://www.blackbook.dk/en/portfolio/rosengaardcentret/) ### Pharma App for iOS and Android — Ferring Picoprep - Designed a native iOS and Android app for Ferring – treatment guide with nutrition info, medication schedule and push notifications for colonoscopy prep. [FERRING — Pharma app](https://www.blackbook.dk/en/portfolio/ferring/) ### Gamified product launch campaign — American Spirit - Gamified internal campaign for JTI's American Spirit launch in 7/11 – app with quizzes, videos and a competition for store staff to win a trip to Santa Fe. [American Spirit — Launch at 7/11](https://www.blackbook.dk/en/portfolio/jti/) ### Attention Value & Sponsorship Platform — Valiyou - Lead Product Design for Valiyou – a SaaS platform turning attention value into measurable sponsorships for sports clubs, influencers and events. [Valiyou.com — Attention Value & Sponsorship Platform](https://www.blackbook.dk/en/portfolio/valiyou/) ### Buy Local web portal and UX — MobilePay - UX and design of web portal for the Buy Local campaign by Marketsquare and MobilePay. Find offers, events and shops in your city at prisdinby.dk. [MobilePay — køb lokalt](https://www.blackbook.dk/en/portfolio/saet-pris-paa-din-by-koeb-lokalt/) ### Visual identity and marketing — Zenegy Brand - Owned Zenegy's full digital footprint: logo, brand guidelines, app icons, website, Mailchimp templates, PowerPoint and video for social media and fairs. [Zenegy - Brand — Corporate identity](https://www.blackbook.dk/en/portfolio/zenegy/) ### UX and design of fintech platform — Zenegy Framework - As Head of UX, UI & Design at Zenegy, I led UX strategy, design system, white-label framework and design teams across three countries. [Zenegy - Framework — Design UI / UX](https://www.blackbook.dk/en/portfolio/zenegy-framework/) ### Northern Lights advertorial campaign — Visit Norway - Designed an advertorial for a nationwide newspaper campaign for Visit Norway promoting Northern Norway as a northern lights destination. [Norge Nordlysets hjem — Advertorial](https://www.blackbook.dk/en/portfolio/norge-nordlysets-hjem/) ### HTML5 display banners — Google and AdForm - Design and production of animated HTML5 banners for Google and AdForm in formats including leaderboard, half page, wallpaper, top banner and mobile. [Display bannere — Web-Bannere](https://www.blackbook.dk/en/portfolio/display-bannere/) ### iPad eDetailer for haemophilia treatment — NovoSeven - iPad eDetailer for Novo Nordisk's haemophilia medication NovoSeven with interactive HTML5 slides, video and tracking of physician attitudes to the product. [NovoSeven — eDetailer](https://www.blackbook.dk/en/portfolio/novoseven/) ### Responsive site and design guidelines — Coverwise - Designed a responsive website and simple checkout flow for Coverwise's Danish travel insurance launch. [Coverwise — eCommerce](https://www.blackbook.dk/en/portfolio/coverwise/) ### WordPress site and brand identity — Marketsquare - Designed a responsive WordPress site for advertising agency Marketsquare using "design in browser" – landing pages, banners and SEO for Markedsføring.dk. [Marketsquare — Webdesign](https://www.blackbook.dk/en/portfolio/marketsquare/) ### eCommerce redesign of product grid — Pandora - Redesigned Pandora's homepage, navigation and product display – changed grid from 4 to 3 vertical products, significantly increasing jewellery visibility. [Pandora — eCommerce - pitch](https://www.blackbook.dk/en/portfolio/pandora/) ### Visual identity and WordPress — Bistro Sorte Hest - CEO and Art Director for Bistro Sorte Hest. Designed logo, interior, WordPress site with table booking and social media for French bistro in Vesterbro. [Bistro Sorte Hest — Visuel identitet](https://www.blackbook.dk/en/portfolio/bistro-sorte-hest/) ### SaaS product design for sponsorship platform — Valiyou.io - Lead Product Design for Valiyou.io – a data-driven SaaS platform turning attention value into measurable KPIs for sponsorships, sports clubs and events. [Valiyou.io — Increase the value of your sponsorships](https://www.blackbook.dk/en/portfolio/valiyou-io/) ### Newspaper Ads Renault — Ejner Hessel — Blackbook - Designed newspaper ads for Renault on behalf of Mercedes dealer Ejner Hessel. The campaign raised brand awareness and drove sales. [Ejner Hessel — Tabloid annoncer](https://www.blackbook.dk/en/portfolio/ejner-hessel-annoncer/) ### CSS re-skinning and UX — Dansk Tandforsikring - Re-skinning of Dansk Tandforsikring's WordPress site via CSS – tightened the UX and sourced visual imagery for the brand without touching the structure. [Dansk Tand Forsikring — Re-skinning website](https://www.blackbook.dk/en/portfolio/dansk-tand-forsikring/) ### Visual identity for Berlingske Media — GodtTip - Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept. [Godt Tip — Visuel identitet](https://www.blackbook.dk/en/portfolio/godt-tip/) ### Responsive web design and video — Integral - Responsive website for communications agency Integral – concept, front end, homepage video and case film production handled from start to finish. [Integral — Corporate website](https://www.blackbook.dk/en/portfolio/integral/) ### Global master eDetailer for physicians — Mirena - Designed the global master eDetailer for Bayer HealthCare's Mirena IUD – 6 tracks and 250+ interactive slides. [Mirena — Global Master - eDetailer](https://www.blackbook.dk/en/portfolio/mirena-bayer-healthcare/) ### One-page Parallax Web Design — Fugmann - Designed and developed a responsive one-page parallax site for electrical company Fugmann – 100-year history, Facebook feed, video and case film. [Fugmann — Corporate website](https://www.blackbook.dk/en/portfolio/fugmann/) ### Sales and marketing presentation — Sweetbox - Created a sales and marketing presentation for Berlingske Media's Sweetbox launch – typography, colour palette and image style built around the new logo. [Sweetbox — Concept presentation](https://www.blackbook.dk/en/portfolio/sweetbox/) ### eDetailer and risk calculator — Bayer Xarelto - Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto. [Xarelto — Global web portal](https://www.blackbook.dk/en/portfolio/bayer-healthcare/) ### Video, brochures and banners — Bibelselskabet - Conceived and produced a refugee fundraising video for BogForum for the Bible Society – also designed brochures and banners for charitable campaigns. [Bibelselskabet — Fundraising video](https://www.blackbook.dk/en/portfolio/bibelselskabet/) ### Social media and trade show campaign — Ejner Hessel - Produced integrated social media campaign with Golfie competition for Ejner Hessel at Made in Denmark. [Ejner Hessel — Messe video](https://www.blackbook.dk/en/portfolio/ejner-hessel/) ### Corporate Web Design & SEO in Typo3 — Gaggenau - SEO-optimised portal for Gaggenau with exclusive product presentations, showroom overview and news – a digital expression matching the brand's prestige. [Gaggenau — Corporate website](https://www.blackbook.dk/en/portfolio/gaggenau/) ### Mobile-first eCommerce Platform — GoOrganic - Designed a one-page parallax eCommerce platform for GoOrganic's nutritional supplements with a Mobile First approach. [GoOrganic — eCommerce](https://www.blackbook.dk/en/portfolio/goorganic/) ### Responsive webshop and UX — Thiele Optik - Responsive webshop for Thiele, Denmark's oldest optician chain, with search by gender, brand and style plus vision test booking as a conversion driver. [Thiele — Responsive webshop - pitch](https://www.blackbook.dk/en/portfolio/thiele/) ### Viral web portal with cocktail game — Havana Club - Designed a Typo3 portal for Havana Club with a cocktail mixing game, a competition to win a trip to Cuba and photo galleries from nightclub events. [Havana Club — Corporate website](https://www.blackbook.dk/en/portfolio/havana-club/) ### Configurator UI/UX — Unidrain Modul 1100 - Designed the UI for Unidrain's Modul 1100 configurator – used by architects to visualise and calculate wet environments and generate order lists. [UNIDRAIN — Servicedesign](https://www.blackbook.dk/en/portfolio/unidrain-modul-1100-konfiguratoren/) ### eDetailer for MS treatment — Copaxone - Interactive eDetailer for Teva Pharmaceutical Copaxone – physicians compared their views against clinical studies and calculated patient sick day reduction. [Copaxone — eDetailer](https://www.blackbook.dk/en/portfolio/teva/) ### Campaign Site for Henning Koppel's 90th — Georg Jensen - Campaign website and web banners for Georg Jensen's tribute to Henning Koppel on his 90th birthday – spanning watches, jewellery and silver pitchers. [Henning Koppel — Campaign website](https://www.blackbook.dk/en/portfolio/georg-jensen/) ### Portal redesign — Nordea Private Banking - Designed page templates, a podcast player and colour palette for Nordea Private Banking – based on the bank's design manual, with testimonial sections. [Privat Banking — Webportal](https://www.blackbook.dk/en/portfolio/nordea-privatbanking/) ### Flash presentation for sales training — Siemens - Programmed advanced Flash ActionScript for Siemens' white goods sales training – animated intro and detailed walkthrough of all machine functions. [Siemens — e-Learning](https://www.blackbook.dk/en/portfolio/siemens/) ### Article Design for Connies køkken — Bibelselskabet - Designed the Connies køkken article series for the Bible Society's quarterly magazine – modern aesthetic with on-location food photography of the dishes. [Bibelen & Verden — Magasin artikler](https://www.blackbook.dk/en/portfolio/bibelen-verden/) ### Responsive sustainable tourism web portal — UN - Responsive parallax site for the UN Centre for Sustainable Development with a carbon calculator, climate project overview and blog on sustainable tourism. [United Nations — Responsive webportal](https://www.blackbook.dk/en/portfolio/united-nations/) ### Responsive web design and social media — Terndrup's - Designed a responsive website for catering and events agency Terndrup's with a clean design and integration with Facebook, Instagram and Pinterest. [Terndrup's — Visuel identitet](https://www.blackbook.dk/en/portfolio/terndrups/) ### Pro-bono web design — Den Frie Juicebar - Pro-bono web design for Den Frie Juicebar in Copenhagen with menus, map and integrated Instagram feed. [Den Fri Juicebar — Company website](https://www.blackbook.dk/en/portfolio/den-fri-juicebar/) ### Portfolio website in Typo3 — Per Arnoldi - Portfolio website for Danish modernist Per Arnoldi – tight layout and classic Frutiger typeface designed according to the artist's own principles. [Per Arnoldi — Personal website](https://www.blackbook.dk/en/portfolio/per-arnoldi/) ### CLM Platform UX Redesign — Agnitio iPlanner - Redesigned Agnitio's CLM platform with calendar, Near Me lookup, dashboard and iTunes-inspired coverflow for eDetailers. [Agnitio - iPlanner — Closed loop marketing](https://www.blackbook.dk/en/portfolio/iplanner/) ### Analytics tool for pharma — Agnitio iStats - Designed the user interface and icon font for Agnitio's analytics software, helping pharma teams track eDetailer performance, sales and representatives. [Agnitio - iStats — Closed loop marketing](https://www.blackbook.dk/en/portfolio/agnitio-istats/) ### Fertility clinic learning tool — Merck Serono - Designed an interactive online visualisation tool for training physicians and nurses at fertility clinics for Merck Serono. [Merck Serono — eLearning](https://www.blackbook.dk/en/portfolio/merck-serono/) ### Haemophilia eDetailer for physicians — Novo Nordisk - Designed an unbranded iPad-based eDetailer for Novo Nordisk on joint problems in haemophilia patients. [Novo Nordisk — eDetailer](https://www.blackbook.dk/en/portfolio/novo-nordisk/) ### Web design with social feeds — Rialto Teatret - Designed a website for Rialto Teatret with social feeds from YouTube, Facebook, Instagram and Twitter, plus production overview and ticket booking. [Rialto:Teatret — Umbraco website](https://www.blackbook.dk/en/portfolio/rialtoteatret/) ### Digital Marketing & Campaign Design — Anthill Agency - Designed newsletter campaigns, campaign website and LinkedIn profile for Anthill Agency – pharma communications agency and subsidiary of Agnitio. [Anthill agency — Markedsføring](https://www.blackbook.dk/en/portfolio/anthill-agency/) ### Typo3 website for 360° photography — Circleshot - Designed and developed a Typo3 CMS website to market Goecker's 360° photography system Circleshot with examples of 360° images across digital platforms. [Circleshot — Markedsførings website](https://www.blackbook.dk/en/portfolio/circleshot/) ### IT security landing page — Microsoft Forefront - Designed an open source CMS landing page with Flash intro for IT security software Microsoft Forefront. [Microsoft — Landingpage](https://www.blackbook.dk/en/portfolio/microsoft/) ### Interactive shop facade in HD — Studievalg - Designed and developed an interactive touch facade application in full HD for Studievalg on Købmagergade. [Studievalg — Interactive Storefront](https://www.blackbook.dk/en/portfolio/studievalg/) ### Multinational Typo3 portal in 10 languages — Unidrain - Designed and developed a Typo3 portal in 10 languages for Unidrain – showroom, news, manuals and the Modul 1100 configurator for bathroom architects worldwide. [Unidrain — Global website](https://www.blackbook.dk/en/portfolio/unidrain/) ### Storyboard for Denmark's longest TV commercial — DSB - Conceived and storyboarded DSB's commercial with Iggy Pop's The Passenger – aired in 30, 60 and 90-second versions, the 90-second cut made for cinema. [DSB — Commercial](https://www.blackbook.dk/en/portfolio/dsb/) ### Banking UX & Landing Page Design — Nets & Ekspres Bank - Banking UX and landing page design for Ekspres Bank and Nets: loan calculator with instant monthly payment and self-service Betalingsservice entry. [Customer onboarding — Landing page / Cover page](https://www.blackbook.dk/en/portfolio/customer-onboarding-banking/) ### Product website — Holmegaard Perfection - Designed and developed the product website for Holmegaard's Perfection glassware series in Typo3 CMS. [Holmegaard — Webdesign](https://www.blackbook.dk/en/portfolio/holmegaard/) ### Product Catalogue in Typo3 for Ifö — Max Sibbern - Typo3 portal for Max Sibbern with 30,000+ Ifö products from Sweden – including wish lists, advanced search and an installer tool with spare parts lists. [Max Sibbern — Online catalog](https://www.blackbook.dk/en/portfolio/max-sibbern/) ### Email marketing for the US market — Georg Jensen - Regularly designed email campaigns for Georg Jensen in the US market via E-blast – web banners and web pages for the globally recognised design brand. [Georg Jensen — Newsletter](https://www.blackbook.dk/en/portfolio/georg-jensen-usa/) ### Campaign site with Schweppes sponsor — BMW MINI - Designed a campaign website for Jan Nygaard and the era's most exciting MINI at Magasin's Friday Bar on Kongens Nytorv. [BMW - Mini — Landing page](https://www.blackbook.dk/en/portfolio/bmw-mini/) ### Milk activation at Kvickly, pitch — Arla - Pitched strategy and creative concept for activating milk at Kvickly with a focus on inspiration and sales. [Arla Mælk - Pitch — Activation](https://www.blackbook.dk/en/portfolio/arla-maelk/) ### Nature-inspired responsive redesign — Skov & Land - Responsive redesign for the Danish Forest and Landscape Engineers – flat design in natural colours with news, events, courses and member content. [Skov & Land — Redesign af website](https://www.blackbook.dk/en/portfolio/skov-land/) ### UX and mobile-optimised redesign — Sweetdeal - Redesigned Sweetdeal's website in lighter tones with optimised mobile purchase flow. Programmed a banner package for the Sweetmarket and Sweetbox launch. [Sweetdeal — Redesign af website](https://www.blackbook.dk/en/portfolio/sweetdeal/) ### WordPress Site for Leadership Development — Alegria - WordPress site built from scratch for leadership development consultancy Alegria – design in browser, a one-page experience and a strong client reference. [Alegria — Wordpress webside](https://www.blackbook.dk/en/portfolio/alegria/) ### Responsive travel universe, pitch — NOVASOL - Responsive web concept for NOVASOL with travel categories like ski, beach and fishing – shifting from a booking engine to an inspiration platform. [NOVASOL — Responsive website - pitch](https://www.blackbook.dk/en/portfolio/novasol/) ### Responsive Portal Redesign, Pitch — Oister - Responsive redesign of Oister's portal – tighter visual direction and a consistent user experience across devices. [Oister — Responsive Webdesign - pitch](https://www.blackbook.dk/en/portfolio/oister/) ### Insulin launch, strategy and pitch — Novo Nordisk - Fully integrated launch concept pitch for faster-acting insulin – eDetailer, landing page, trade show tabloid, newsletter, event mobile page and banners. [Novo Nordisk — Produkt lancering ](https://www.blackbook.dk/en/portfolio/novo-nordisk-faster-aspart/) ### Convention Toolbox iPad Software — Bayer - UX and design of iPad software for Bayer Healthcare – ePanels, HTML5 presentations and iPads at exhibition stands, plus Buzzer quizzes at congresses. [Convention Toolbox — Servicedesign](https://www.blackbook.dk/en/portfolio/bayer/) ### Corporate WordPress Site — Konsulenthuset Gunbak - Designed a corporate WordPress site for Svend Gunbak's consultancy with clients including Mærsk – authoritative expression for CEOs and board chairs. [Konsulenthuset Gunbak — Corporate website](https://www.blackbook.dk/en/portfolio/konsulenthuset-gunbak/) ### Logo for Classic Car House — Willys Bistro - Designed the logo for Willys Bistro & Diner at Classic Car House – American diner tradition with a modern twist across signage, menus and digital surfaces. [Willys Bistro - Classic Car House — Branding & visual identity](https://www.blackbook.dk/en/portfolio/logo-willys-classic-carhouse/) ### Viral marketing for Bibelselskabet — Noah's Ark - Newspaper wrap for Kristligt Dagblad and responsive website for Noah's Ark. A photo in front of Amalienborg went viral and reached 100,000+ on Facebook. [Noas Ark — Photo shoot](https://www.blackbook.dk/en/portfolio/bibelselskabet-noas-ark/) ### Funeral catalogue — Gartner Preisler - Image editing and graphic layout of a 70+ spread funeral catalogue for florist House of Inspiration. [Gartner Preisler — Begravelseskatalog](https://www.blackbook.dk/en/portfolio/gartner-preisler/) ### Product Catalogue Design — DanLamp - Designed the product catalogue for DanLamp – Denmark's only manufacturer of incandescent bulbs. Classic craftsmanship with strong photography. [DanLamp — Corporate website](https://www.blackbook.dk/en/portfolio/danlamp/) ### UX for advertising portal — Berlingske Media - Designed the navigation structure for Berlingske Media's advertising portal – one entry point across Berlingske, B.T., Weekendavisen and MetroExpress MX. [Berlingske Media — UX (User eXperience)](https://www.blackbook.dk/en/portfolio/berlingske-media-annoncering/) ### UX & Web Design for School Library System — Dantek - Designed web portals and UX for Dantek BiblioMatik – online library solution for primary school learning centres. [Dantek — Library Solutions](https://www.blackbook.dk/en/portfolio/dantek/) ### Graphic design and concepts — Miscellaneous - Graphic design and personal concepts – a pill reminder app, a logo for Dansk Brand- og Sikringsteknisk Institut and a fresh take on Creuna's C. [Miscellaneous — Miscellaneous](https://www.blackbook.dk/en/portfolio/miscellaneous/) ### Music Video Post-production — Laust Sonne, One Thing - Post-production, colour correction and visual effects on Laust Sonne's music video "One Thing" from the solo album Lost Son. Directed by Philippe Merie. [Laust Sonne "One Thing" — Post-produktion](https://www.blackbook.dk/en/portfolio/laust-sonne-one-thing/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)