---
title: "CLM Platform UX Redesign — Agnitio iPlanner"
description: "Redesigned Agnitio's CLM platform with calendar, Near Me lookup, dashboard and iTunes-inspired coverflow for eDetailers."
canonical_url: https://www.blackbook.dk/en/portfolio/iplanner/
md_url: https://www.blackbook.dk/en/portfolio/iplanner/index.md
language: en
last_updated: 2026-08-30
---

# CLM Platform UX Redesign — Agnitio iPlanner

Redesigned Agnitio's CLM platform with calendar, Near Me lookup, dashboard and iTunes-inspired coverflow for eDetailers.

> Alternate (Danish): https://www.blackbook.dk/portfolio/iplanner/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Anthill Agency (2011–2014)
> Topics: Apps, Creative Direction, eDetailer, Pharma & MedTech, Service Design, Software & SaaS Design, UX & Product Design, Data Visualization, Presentations & Sales
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Anthill Agency
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/iplanner/

## Closed loop marketing — Agnitio - iPlanner

Agnitio, specialising in closed loop marketing software (CLM), wanted a redesign of their CLM platform. For this, I designed a new interface for the popular software, primarily used for marketing of pharmaceutical products. As part of the comprehensive user experience design, I added extensive new functionality to the product, such as a calendar feature, Near Me – a geographic lookup and dashboard – as well as an iTunes-like coverflow view of selected eDetailers. The performance of the displayed HTML5 presentations is tracked via the underlying analytics software. See the design of the analytics software here.

## What the case shows

- Image: iPad app interface design showcasing document overview and presentation gallery for pharmaceutical marketing
- Image: Interaction design of iPlanner calendar interface displaying weekly schedule from Monday to Friday with hourly time slots
- Image: Dashboard interface for pharmaceutical marketing featuring calendar events, calls schedule, and map lookup on iPad
- Image: Contact profile interface showing phone, email, address and social links for pharmaceutical sales representative

## Services used on this case

- [Apps](https://www.blackbook.dk/en/services/apps/)
- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [eDetailer](https://www.blackbook.dk/en/services/edetailer/)
- [Pharma & MedTech](https://www.blackbook.dk/en/services/pharma/)
- [Service Design](https://www.blackbook.dk/en/services/service-design/)
- [Software & SaaS Design](https://www.blackbook.dk/en/services/software/)
- [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/)
- [Data Visualization](https://www.blackbook.dk/en/services/data-visualization/)
- [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/)
- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/)

## Facts

- Role: AD / Digital Art Director at Anthill Agency (2011–2014)
- Client: [Anthill Agency](https://www.anthillagency.com)

## Related work

### Analytics tool for pharma — Agnitio iStats

- Designed the user interface and icon font for Agnitio's analytics software, helping pharma teams track eDetailer performance, sales and representatives.
[Agnitio - iStats — Closed loop marketing](https://www.blackbook.dk/en/portfolio/agnitio-istats/)

### Digital Marketing & Campaign Design — Anthill Agency

- Designed newsletter campaigns, campaign website and LinkedIn profile for Anthill Agency – pharma communications agency and subsidiary of Agnitio.
[Anthill agency — Markedsføring](https://www.blackbook.dk/en/portfolio/anthill-agency/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

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