--- title: "EULAR conference website — Eli Lilly" description: "Responsive conference site for EULAR on behalf of Eli Lilly – three sections with articles, quizzes and interviews, supported by banners and magazine ads." canonical_url: https://www.blackbook.dk/en/portfolio/lilly-eular-2016/ md_url: https://www.blackbook.dk/en/portfolio/lilly-eular-2016/index.md language: en last_updated: 2026-09-08 --- # EULAR conference website — Eli Lilly Responsive conference site for EULAR on behalf of Eli Lilly – three sections with articles, quizzes and interviews, supported by banners and magazine ads. > Alternate (Danish): https://www.blackbook.dk/portfolio/lilly-eular-2016/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Vertic (2016) > Topics: Creative Direction, Digital Advertising, Pharma & MedTech, Responsive, Web Design, Landing Pages, Campaign Sites, B2B, Brand Activation > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Eli Lilly > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/lilly-eular-2016/ ## Conference website — Eli Lilly EULAR – London The annual European Congress of Rheumatology, EULAR, has become the primary platform for the exchange of scientific and clinical information in Europe. Eli Lilly wanted to cover the event live and provide their perspective on the conference. For this, I designed a conference website divided into three sections – before, during, and after. Attendees could access information, read articles, take quizzes, read tweets, and watch interviews recorded at the conference. The campaign was supported by banners, magazine advertisements, and free hotspot access with the site as the landing page. Credit: PM: Heidi Louise Lundah ## What the case shows - Image: Web design for EULAR 2016 conference – responsive site featuring countdown timer and article sections - Image: Responsive conference website featuring hero banner with London landmark, navigation tabs, and integrated Twitter feed in red sidebar panel - Image: Interaction design for conference site modal with user category selection and disclaimer section - Image: UI design for conference website featuring article, quiz and interview sections across responsive layouts - Image: Mobile interface design for EULAR conference site featuring architectural imagery and content navigation - Image: Conference web design featuring Tower Bridge hero banner, navigation menu and article cards in red and blue - Image: Digital strategy: responsive conference site featuring articles, quizzes and interviews on red background - Image: Creative direction for EULAR magazine wrapper featuring red branding and responsive layout - Image: UI design for EULAR conference site featuring articles, quizzes, and embedded Twitter feeds - Image: Social media integration showcasing Eli Lilly's Twitter feed with articles and campaign messaging for rheumatology conference - Image: Article card design for conference website featuring quiz leaderboard, social media feed, and video interview carousel - Image: Navigation interface for EULAR conference site displaying menu options for articles, quizzes and daily summary - Image: Advertising banners featuring creative direction for EULAR 2016 conference with Twitter integration and brand identity - Image: Page layout showcasing article content with hero imagery, body text, keyword tags and live social feed integration ## Services used on this case - [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) - [Digital Advertising](https://www.blackbook.dk/en/services/digital-advertising/) - [Pharma & MedTech](https://www.blackbook.dk/en/services/pharma/) - [Responsive](https://www.blackbook.dk/en/services/responsive/) - [Web Design](https://www.blackbook.dk/en/services/webdesign/) - [Landing Pages](https://www.blackbook.dk/en/services/landing-pages/) - [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) - [B2B](https://www.blackbook.dk/en/services/b2b/) - [Brand Activation](https://www.blackbook.dk/en/services/brand-activation/) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/) ## Facts - Role: AD / Senior Digital Art Director at Vertic (2016) - Client: [Eli Lilly](https://www.lilly.com) ## Related work ### Pharma App for iOS and Android — Ferring Picoprep - Designed a native iOS and Android app for Ferring – treatment guide with nutrition info, medication schedule and push notifications for colonoscopy prep. [FERRING — Pharma app](https://www.blackbook.dk/en/portfolio/ferring/) ### Haemophilia eDetailer for physicians — Novo Nordisk - Designed an unbranded iPad-based eDetailer for Novo Nordisk on joint problems in haemophilia patients. [Novo Nordisk — eDetailer](https://www.blackbook.dk/en/portfolio/novo-nordisk/) ### iPad eDetailer for haemophilia treatment — NovoSeven - iPad eDetailer for Novo Nordisk's haemophilia medication NovoSeven with interactive HTML5 slides, video and tracking of physician attitudes to the product. [NovoSeven — eDetailer](https://www.blackbook.dk/en/portfolio/novoseven/) ### Fertility clinic learning tool — Merck Serono - Designed an interactive online visualisation tool for training physicians and nurses at fertility clinics for Merck Serono. [Merck Serono — eLearning](https://www.blackbook.dk/en/portfolio/merck-serono/) ### eDetailer for MS treatment — Copaxone - Interactive eDetailer for Teva Pharmaceutical Copaxone – physicians compared their views against clinical studies and calculated patient sick day reduction. [Copaxone — eDetailer](https://www.blackbook.dk/en/portfolio/teva/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)