Eli Lilly

EULAR — London

The annual European Congress of Rheumatology, EULAR, has become the primary platform for the exchange of scientific and clinical information in Europe. Eli Lilly wanted to cover the event live and provide their perspective on the conference. For this, I designed a conference website divided into three sections — before, during, and after. Attendees could access information, read articles, take quizzes, read tweets, and watch interviews recorded at the conference. The campaign was supported by banners, magazine advertisements, and free hotspot access with the site as the landing page.

Credit: PM: Heidi Louise Lundah