--- title: "Digital identity and tagline — Lyngby Storcenter" description: "Redesigned Lyngby Storcenter's digital identity, reskinned the website, and created the centre's new tagline \"Vi gør os umage\"." canonical_url: https://www.blackbook.dk/en/portfolio/lyngbystorcenter/ md_url: https://www.blackbook.dk/en/portfolio/lyngbystorcenter/index.md language: en last_updated: 2026-09-11 --- # Digital identity and tagline — Lyngby Storcenter Redesigned Lyngby Storcenter's digital identity, reskinned the website, and created the centre's new tagline "Vi gør os umage". > Alternate (Danish): https://www.blackbook.dk/portfolio/lyngbystorcenter/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Marketsquare (2016–2019) > Topics: Apps, Creative Direction, Digital Advertising, Responsive, Social Media & Content, Motion & Video, Web Design, WordPress, Branding & Visual Identity, Corporate Websites, Web Portals, Website Redesign, Brand Activation > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Lyngby Storcenter > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/lyngbystorcenter/ ## Digital Identity — Lyngby Storcenter We take care North Zealand's largest shopping centre needed a new brand and communications strategy across all of the centre's platforms. I redesigned the centre's visual identity across digital platforms. The website was reskinned in a tighter layout, magazine-style content was added, and the social media channels received a visual tightening. A pitch was also developed for a mobile app featuring the centre's news, an easy parking module, live updates of opening hours, a gift finder guide, an events calendar, and indoor "GPS" navigation. In addition to the digital efforts, I also came up with the centre's new tagline: "Vi gør os umage" (We take care). Credit: Corporate Identity: Simone Bendtsen ## What the case shows - Video: Campaign video for Lyngby Storcenter – the centre's digital identity and its payoff "Vi gør os umage" in motion design. ### Landing Page Design Redesign - Image: Landing page design featuring responsive layout and navigation menu for shopping centre website displayed on MacBook Air ### Articles Design - Image: Editorial design for magazine article featuring watch collection showcase with typography hierarchy - Image: Product design showcasing curated highlights with imagery, pricing, and descriptive content cards - Image: Article design featuring creative direction for children's craft inspiration with vibrant material showcase ### App UX & Design - Image: Mobile app interaction design showcasing gift finder feature with intuitive controls and clean interface - Image: Interaction design: mobile app screens showcasing parking, product browsing, store hours, and calendar features - Image: App interface design displaying layered navigation structure with top bar, tabs, and content showcase - Image: Interface design: Gift finder feature in mobile app showing headphones with heart and rejection buttons - Image: Interactive shopping centre map interface displaying store locations and navigation markers - Image: Mobile app calendar interface with marked events and coffee shop visual branding - Image: Wallet card interface displaying account balance within Lyngby Storcenter's mobile app design - Image: Watchface UI displaying opening hours and delivery times in circular clock interface - Image: Parking payment interface displaying transaction summary with discount and total amount due - Image: Shopping centre digital identity showcased through mobile app design concept on iPhone ### Facebook Page - Image: Social media UI design showcasing Facebook page with refreshed digital identity and responsive web design on tablet ### WordPress Implementation - Image: Website redesign showcasing shopping centre's refreshed digital identity and contemporary web interface ### Snapchat - Image: Mobile app design showcasing event interface with personalized recommendations and user navigation menu ### Display Banners - Image: Display banner featuring portrait and geometric shapes for digital advertising campaign - Image: Brand identity design featuring portrait photography and modern geometric composition for digital rebranding campaign - Image: Motion design showcasing digital identity refresh with typography and color palette - Image: Visual identity design showcasing portrait imagery and contemporary layout for centre redesign - Image: Creative direction portrait featuring muted tones for digital identity redesign - Image: Motion design showcasing digital identity refresh with portrait photography and custom typography - Image: Digital advertising creative featuring portrait and typography for shopping center identity redesign - Image: Animated ad banner featuring portrait photography and typography for digital advertising ## Services used on this case - [Apps](https://www.blackbook.dk/en/services/apps/) - [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) - [Digital Advertising](https://www.blackbook.dk/en/services/digital-advertising/) - [Responsive](https://www.blackbook.dk/en/services/responsive/) - [Social Media & Content](https://www.blackbook.dk/en/services/social-media/) - [Motion & Video](https://www.blackbook.dk/en/services/video/) - [Web Design](https://www.blackbook.dk/en/services/webdesign/) - [WordPress](https://www.blackbook.dk/en/services/wordpress/) - [Branding & Visual Identity](https://www.blackbook.dk/en/services/branding/) - [Corporate Websites](https://www.blackbook.dk/en/services/corporate-websites/) - [Web Portals](https://www.blackbook.dk/en/services/web-portals/) - [Website Redesign](https://www.blackbook.dk/en/services/website-redesign/) - [Brand Activation](https://www.blackbook.dk/en/services/brand-activation/) - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/) ## Facts - Role: AD / Senior Digital Art Director at Marketsquare (2016–2019) - Client: [Lyngby Storcenter](https://www.lyngbystorcenter.dk) ## Related work ### Responsive web design and social media — Rosengårdcentret - Responsive WordPress site for Rosengårdcentret with store directory, YouTube, Instagram and 3D animation videos for social media. [Rosengårdcentret — Webdesign](https://www.blackbook.dk/en/portfolio/rosengaardcentret/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)