---
title: "Northern Lights advertorial campaign — Visit Norway"
description: "Designed an advertorial for a nationwide newspaper campaign for Visit Norway promoting Northern Norway as a northern lights destination."
canonical_url: https://www.blackbook.dk/en/portfolio/norge-nordlysets-hjem/
md_url: https://www.blackbook.dk/en/portfolio/norge-nordlysets-hjem/index.md
language: en
last_updated: 2026-09-10
---

# Northern Lights advertorial campaign — Visit Norway

Designed an advertorial for a nationwide newspaper campaign for Visit Norway promoting Northern Norway as a northern lights destination.

> Alternate (Danish): https://www.blackbook.dk/portfolio/norge-nordlysets-hjem/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Creuna (2015–2016)
> Topics: Advertorial, Ad's, Creative Direction, Research & Scoping, Print & Editorial, B2C, Public Sector
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Visit Norway
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/norge-nordlysets-hjem/

## Advertorial — Norge Nordlysets hjem

Visit Norway wanted to promote Northern Norway as the destination for experiencing the phenomenal and captivating northern lights. For this, I designed an advertorial for national newspapers. The integrated campaign was supported by an online banner campaign. The message proved a success, and Visit Norway chose to run the advertisement on multiple occasions.

Credit: Copywriter: Henrik Sanderbo, Client Director: Gitte Corfitzen

## What the case shows

- Image: Creative direction for newspaper advertorial featuring northern lights and Nordic landscape photography
- Image: Advertorial featuring dog sledding and ice hotel experiences, art directed for nationwide newspaper campaign

## Services used on this case

- [Advertorial](https://www.blackbook.dk/en/services/advertorial/)
- [Ad's](https://www.blackbook.dk/en/services/annonce/)
- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/)
- [Print & Editorial](https://www.blackbook.dk/en/services/print-editorial/)
- [B2C](https://www.blackbook.dk/en/services/b2c/)
- [Public Sector](https://www.blackbook.dk/en/services/public-sector/)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/)

## Facts

- Role: CD / Creative Director at Creuna (2015–2016)
- Client: [Visit Norway](https://www.visitnorway.com)

## Related work

### Nationwide outdoor campaign — Visit Norway

- Designed Visit Norway's nationwide winter campaign with billboards, digital out-of-home, TV advertising and magazine placements.
[Visit Norway — Out-of-home advertising](https://www.blackbook.dk/en/portfolio/visit-norway/)

### Advertorial Campaign — Visit Norway — Blackbook

- Creative Director on an integrated winter campaign for Visit Norway – billboards, TV, out-of-home, newspaper ads, banners and Facebook.
[Visit Norway — Advertorial](https://www.blackbook.dk/en/portfolio/visit-norway-newspapers/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

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