---
title: "Responsive travel universe, pitch — NOVASOL"
description: "Responsive web concept for NOVASOL with travel categories like ski, beach and fishing – shifting from a booking engine to an inspiration platform."
canonical_url: https://www.blackbook.dk/en/portfolio/novasol/
md_url: https://www.blackbook.dk/en/portfolio/novasol/index.md
language: en
last_updated: 2026-09-08
---

# Responsive travel universe, pitch — NOVASOL

Responsive web concept for NOVASOL with travel categories like ski, beach and fishing – shifting from a booking engine to an inspiration platform.

> Alternate (Danish): https://www.blackbook.dk/portfolio/novasol/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Creuna (2015–2016)
> Topics: Creative Direction, Responsive, UX & Product Design, Web Design, Web Portals, WCAG · Accessibility, Website Redesign, Conversion Rate Optimization
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: NOVASOL
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/novasol/

## Responsive website - pitch — NOVASOL

NOVASOL is one of Europe's largest holiday home rental platforms, offering thousands of properties across the continent. 
For the pitch, I designed a responsive web concept built around an enhanced search experience: rather than simply searching by destination and date, users could find inspiration through curated travel categories such as city breaks, shopping, nature, ski, beach, and fishing. The idea was to shift the platform from a pure booking engine to an inspirational travel universe – guiding users toward their perfect holiday, including those who didn't yet know exactly what they were looking for.

## What the case shows

- Image: Responsive web design mockup on MacBook Pro displaying inspiration platform with expanded search for travel categories including ski and beach
- Image: Web interface design for travel platform featuring search functionality and destination categories

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [Responsive](https://www.blackbook.dk/en/services/responsive/)
- [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [Web Portals](https://www.blackbook.dk/en/services/web-portals/)
- [WCAG · Accessibility](https://www.blackbook.dk/en/services/accessibility/)
- [Website Redesign](https://www.blackbook.dk/en/services/website-redesign/)
- [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/)

## Facts

- Role: CD / Creative Director at Creuna (2015–2016)
- Client: [NOVASOL](https://www.novasol.dk/)

## About Blackbook

Blackbook blends creativity and technology – digital solutions across UX, branding, websites and eCommerce that uplift your business and your customers. Copenhagen.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
[Portfolio](https://www.blackbook.dk/en/portfolio/index.md)
[About](https://www.blackbook.dk/en/about/index.md)
[Services](https://www.blackbook.dk/en/services/index.md)
[Experience](https://www.blackbook.dk/en/experience/index.md)
[Recognition](https://www.blackbook.dk/en/awards/index.md)
[Contact](https://www.blackbook.dk/en/contact/index.md)
[CV](https://www.blackbook.dk/en/cv/index.md)
[Journal](https://www.blackbook.dk/en/journal/index.md)

Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)