---
title: "Insulin launch, strategy and pitch — Novo Nordisk"
description: "Fully integrated launch concept pitch for faster-acting insulin – eDetailer, landing page, trade show tabloid, newsletter, event mobile page and banners."
canonical_url: https://www.blackbook.dk/en/portfolio/novo-nordisk-faster-aspart/
md_url: https://www.blackbook.dk/en/portfolio/novo-nordisk-faster-aspart/index.md
language: en
last_updated: 2026-08-30
---

# Insulin launch, strategy and pitch — Novo Nordisk

Fully integrated launch concept pitch for faster-acting insulin – eDetailer, landing page, trade show tabloid, newsletter, event mobile page and banners.

> Alternate (Danish): https://www.blackbook.dk/portfolio/novo-nordisk-faster-aspart/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Vertic (2016)
> Topics: Creative Direction, eDetailer, Pharma & MedTech, Print & Editorial, Web Design, eLearning, WCAG · Accessibility, Presentations & Sales
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Novo Nordisk
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/novo-nordisk-faster-aspart/

## Produkt lancering  — Novo Nordisk

Novo Nordisk was preparing to launch a faster-acting insulin variant and needed a comprehensive strategy and marketing pitch for the product launch. I developed a fully integrated campaign concept spanning a wide range of touchpoints: a branded landing page with both branded and unbranded content tracks, an iPad-based eDetailer with integrated follow-up email to physicians, a trade show tabloid for conferences and events, newsletter, event mobile page, banners, and an overarching SEO strategy. The pitch demonstrated how all elements worked together as a single cohesive launch journey – from initial awareness through to post-meeting follow-up with the physician.

## What the case shows

- Image: Branded landing page design for insulin product launch featuring integrated video, PPG education content and responsive layout
- Image: Landing page interface design for FasterApart insulin product launch displayed on tablet
- Image: Interactive dashboard showcasing eDetailer cards for insulin product launch campaign
- Image: Email template for insulin product launch featuring navigation cards for eLearning, laboratory resources and patient profiles
- Image: Event mobile page showing invitation and follow-up interaction design with survey and download features for insulin product launch
- Image: Email template showcasing FasterApart campaign with integrated product launch creative for insulin
- Image: Print editorial tabloid design for insulin product launch with integrated web and SEO strategy
- Image: Web design mockup showing "Coming Soon" banner for faster-acting insulin product launch with integrated campaign concept
- Image: Interface design for faster-acting insulin launch showing login flow with non-branded and branded content sections

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [eDetailer](https://www.blackbook.dk/en/services/edetailer/)
- [Pharma & MedTech](https://www.blackbook.dk/en/services/pharma/)
- [Print & Editorial](https://www.blackbook.dk/en/services/print-editorial/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [eLearning](https://www.blackbook.dk/en/services/e-learning/)
- [WCAG · Accessibility](https://www.blackbook.dk/en/services/accessibility/)
- [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/)
- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/)

## Facts

- Role: AD / Senior Digital Art Director at Vertic (2016)
- Client: [Novo Nordisk](https://www.novonordisk.com)

## Related work

### Haemophilia eDetailer for physicians — Novo Nordisk

- Designed an unbranded iPad-based eDetailer for Novo Nordisk on joint problems in haemophilia patients.
[Novo Nordisk — eDetailer](https://www.blackbook.dk/en/portfolio/novo-nordisk/)

### iPad eDetailer for haemophilia treatment — NovoSeven

- iPad eDetailer for Novo Nordisk's haemophilia medication NovoSeven with interactive HTML5 slides, video and tracking of physician attitudes to the product.
[NovoSeven — eDetailer](https://www.blackbook.dk/en/portfolio/novoseven/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

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