--- title: "Haemophilia eDetailer for physicians — Novo Nordisk" description: "Designed an unbranded iPad-based eDetailer for Novo Nordisk on joint problems in haemophilia patients." canonical_url: https://www.blackbook.dk/en/portfolio/novo-nordisk/ md_url: https://www.blackbook.dk/en/portfolio/novo-nordisk/index.md language: en last_updated: 2026-08-30 --- # Haemophilia eDetailer for physicians — Novo Nordisk Designed an unbranded iPad-based eDetailer for Novo Nordisk on joint problems in haemophilia patients. > Alternate (Danish): https://www.blackbook.dk/portfolio/novo-nordisk/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Anthill Agency (2011–2014) > Topics: Creative Direction, eDetailer, Gamification, Pharma & MedTech, UX & Product Design, eLearning, WCAG · Accessibility, Presentations & Sales, Information Architecture, B2B > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Novo Nordisk > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/novo-nordisk/ ## eDetailer — Novo Nordisk Novo Nordisk wanted an unbranded iPad-based eDetailer focused on joint problems in patients with haemophilia. I designed the eDetailer as an interactive educational programme advising physicians on the treatment of haemophilia. The eDetailer contains interactive HTML5 slides, video clips, and patient materials. Credit: PM: Hellen Marguerite Juul, Account Manager: Marianne Kryhlmand ## What the case shows - Image: Interaction design: gauge showing patient physical limitations due to joint problems in haemophilia eDetailer - Image: Educational infographic showing acute bleed to progressive arthropathy with anatomical joint illustrations - Image: Product interface for iPad eDetailer featuring interactive joint assessment checklist and haemophilia patient education materials ## Services used on this case - [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) - [eDetailer](https://www.blackbook.dk/en/services/edetailer/) - [Gamification](https://www.blackbook.dk/en/services/gamification/) - [Pharma & MedTech](https://www.blackbook.dk/en/services/pharma/) - [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) - [eLearning](https://www.blackbook.dk/en/services/e-learning/) - [WCAG · Accessibility](https://www.blackbook.dk/en/services/accessibility/) - [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/) - [Information Architecture](https://www.blackbook.dk/en/services/information-architecture/) - [B2B](https://www.blackbook.dk/en/services/b2b/) - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/) ## Facts - Role: AD / Digital Art Director at Anthill Agency (2011–2014) - Client: [Novo Nordisk](https://www.novonordisk.com) ## Related work ### iPad eDetailer for haemophilia treatment — NovoSeven - iPad eDetailer for Novo Nordisk's haemophilia medication NovoSeven with interactive HTML5 slides, video and tracking of physician attitudes to the product. [NovoSeven — eDetailer](https://www.blackbook.dk/en/portfolio/novoseven/) ### Insulin launch, strategy and pitch — Novo Nordisk - Fully integrated launch concept pitch for faster-acting insulin – eDetailer, landing page, trade show tabloid, newsletter, event mobile page and banners. [Novo Nordisk — Produkt lancering ](https://www.blackbook.dk/en/portfolio/novo-nordisk-faster-aspart/) ### Global master eDetailer for physicians — Mirena - Designed the global master eDetailer for Bayer HealthCare's Mirena IUD – 6 tracks and 250+ interactive slides. [Mirena — Global Master - eDetailer](https://www.blackbook.dk/en/portfolio/mirena-bayer-healthcare/) ### Fertility clinic learning tool — Merck Serono - Designed an interactive online visualisation tool for training physicians and nurses at fertility clinics for Merck Serono. [Merck Serono — eLearning](https://www.blackbook.dk/en/portfolio/merck-serono/) ### Pharma App for iOS and Android — Ferring Picoprep - Designed a native iOS and Android app for Ferring – treatment guide with nutrition info, medication schedule and push notifications for colonoscopy prep. [FERRING — Pharma app](https://www.blackbook.dk/en/portfolio/ferring/) ### EULAR conference website — Eli Lilly - Responsive conference site for EULAR on behalf of Eli Lilly – three sections with articles, quizzes and interviews, supported by banners and magazine ads. [Eli Lilly — Conference website](https://www.blackbook.dk/en/portfolio/lilly-eular-2016/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)