--- title: "iPad eDetailer for haemophilia treatment — NovoSeven" description: "iPad eDetailer for Novo Nordisk's haemophilia medication NovoSeven with interactive HTML5 slides, video and tracking of physician attitudes to the product." canonical_url: https://www.blackbook.dk/en/portfolio/novoseven/ md_url: https://www.blackbook.dk/en/portfolio/novoseven/index.md language: en last_updated: 2026-08-30 --- # iPad eDetailer for haemophilia treatment — NovoSeven iPad eDetailer for Novo Nordisk's haemophilia medication NovoSeven with interactive HTML5 slides, video and tracking of physician attitudes to the product. > Alternate (Danish): https://www.blackbook.dk/portfolio/novoseven/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Anthill Agency (2011–2014) > Topics: Creative Direction, eDetailer, Pharma & MedTech, Software & SaaS Design, eLearning, Data Visualization, Presentations & Sales, Information Architecture, B2B > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Novo Nordisk > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/novoseven/ ## eDetailer — NovoSeven Novo Nordisk needed an iPad-based eDetailer – an interactive sales tool – showcasing the benefits of the exclusive haemophilia medication NovoSeven, manufactured in Switzerland. I designed the eDetailer as a combination of physician guidance on the treatment of haemophilia and tracking of physician attitudes toward the product. The eDetailer contains interactive HTML5 slides, video clips, and patient materials. Credit: PM: Hellen Marguerite Juul, Account Manager: Marianne Kryhlmand ## What the case shows - Image: eDetailer interaction design with interactive HTML5 slides on iPad for physician education on haemophilia treatment - Image: Interactive interface design on iPad displaying joint bleeding progression with embedded video content and clinical education - Image: Pharma eDetailer interface on iPad displaying interactive HTML5 slides for medical product presentation - Image: Medical tablet interface showing ranked treatment statements with interactive HTML5 slides and physician engagement tracking ## Services used on this case - [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) - [eDetailer](https://www.blackbook.dk/en/services/edetailer/) - [Pharma & MedTech](https://www.blackbook.dk/en/services/pharma/) - [Software & SaaS Design](https://www.blackbook.dk/en/services/software/) - [eLearning](https://www.blackbook.dk/en/services/e-learning/) - [Data Visualization](https://www.blackbook.dk/en/services/data-visualization/) - [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/) - [Information Architecture](https://www.blackbook.dk/en/services/information-architecture/) - [B2B](https://www.blackbook.dk/en/services/b2b/) - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/) ## Facts - Role: AD / Digital Art Director at Anthill Agency (2011–2014) - Client: [Novo Nordisk](https://www.novonordisk.com) ## Related work ### Haemophilia eDetailer for physicians — Novo Nordisk - Designed an unbranded iPad-based eDetailer for Novo Nordisk on joint problems in haemophilia patients. [Novo Nordisk — eDetailer](https://www.blackbook.dk/en/portfolio/novo-nordisk/) ### Insulin launch, strategy and pitch — Novo Nordisk - Fully integrated launch concept pitch for faster-acting insulin – eDetailer, landing page, trade show tabloid, newsletter, event mobile page and banners. [Novo Nordisk — Produkt lancering ](https://www.blackbook.dk/en/portfolio/novo-nordisk-faster-aspart/) ### Global master eDetailer for physicians — Mirena - Designed the global master eDetailer for Bayer HealthCare's Mirena IUD – 6 tracks and 250+ interactive slides. [Mirena — Global Master - eDetailer](https://www.blackbook.dk/en/portfolio/mirena-bayer-healthcare/) ### Fertility clinic learning tool — Merck Serono - Designed an interactive online visualisation tool for training physicians and nurses at fertility clinics for Merck Serono. [Merck Serono — eLearning](https://www.blackbook.dk/en/portfolio/merck-serono/) ### EULAR conference website — Eli Lilly - Responsive conference site for EULAR on behalf of Eli Lilly – three sections with articles, quizzes and interviews, supported by banners and magazine ads. [Eli Lilly — Conference website](https://www.blackbook.dk/en/portfolio/lilly-eular-2016/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)