--- title: "eCommerce redesign of product grid — Pandora" description: "Redesigned Pandora's homepage, navigation and product display – changed grid from 4 to 3 vertical products, significantly increasing jewellery visibility." canonical_url: https://www.blackbook.dk/en/portfolio/pandora/ md_url: https://www.blackbook.dk/en/portfolio/pandora/index.md language: en last_updated: 2026-08-30 --- # eCommerce redesign of product grid — Pandora Redesigned Pandora's homepage, navigation and product display – changed grid from 4 to 3 vertical products, significantly increasing jewellery visibility. > Alternate (Danish): https://www.blackbook.dk/portfolio/pandora/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Creative Direction, eCommerce, Responsive, Web Design, Campaign Sites, WCAG · Accessibility, Website Redesign, Luxury Brands, Conversion Rate Optimization, B2C > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Pandora > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/pandora/ ## eCommerce - pitch — Pandora Danish jewellery company Pandora wanted a proposal for the online marketing of the company's autumn collection. For this, I redesigned the homepage and navigation, as well as the product display for the handcrafted jewellery. One of the key design decisions was to change the grid layout of products – instead of displaying 4 products vertically, only 3 were shown. This significantly increased the visibility of each product on the page, resulting in a better experience of the jewellery's fine details. ## What the case shows - Image: Web UI design for jewellery eCommerce with 3-column product grid and textile texture backdrop - Image: Product display featuring 3-column grid layout showcasing silver jewelry, rings and earrings with enhanced visibility ## Services used on this case - [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) - [eCommerce](https://www.blackbook.dk/en/services/ecommerce/) - [Responsive](https://www.blackbook.dk/en/services/responsive/) - [Web Design](https://www.blackbook.dk/en/services/webdesign/) - [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) - [WCAG · Accessibility](https://www.blackbook.dk/en/services/accessibility/) - [Website Redesign](https://www.blackbook.dk/en/services/website-redesign/) - [Luxury Brands](https://www.blackbook.dk/en/services/luxury-brands/) - [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/) - [B2C](https://www.blackbook.dk/en/services/b2c/) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/) ## Facts - Role: Freelance at Blackbook (1996–2026) - Client: [Pandora](https://dk.pandora.net/) ## Related work ### Campaign Site for Henning Koppel's 90th — Georg Jensen - Campaign website and web banners for Georg Jensen's tribute to Henning Koppel on his 90th birthday – spanning watches, jewellery and silver pitchers. [Henning Koppel — Campaign website](https://www.blackbook.dk/en/portfolio/georg-jensen/) ### Corporate Web Design & SEO in Typo3 — Gaggenau - SEO-optimised portal for Gaggenau with exclusive product presentations, showroom overview and news – a digital expression matching the brand's prestige. [Gaggenau — Corporate website](https://www.blackbook.dk/en/portfolio/gaggenau/) ### Product website — Holmegaard Perfection - Designed and developed the product website for Holmegaard's Perfection glassware series in Typo3 CMS. [Holmegaard — Webdesign](https://www.blackbook.dk/en/portfolio/holmegaard/) ### Email marketing for the US market — Georg Jensen - Regularly designed email campaigns for Georg Jensen in the US market via E-blast – web banners and web pages for the globally recognised design brand. [Georg Jensen — Newsletter](https://www.blackbook.dk/en/portfolio/georg-jensen-usa/) ### Responsive webshop and UX — Thiele Optik - Responsive webshop for Thiele, Denmark's oldest optician chain, with search by gender, brand and style plus vision test booking as a conversion driver. [Thiele — Responsive webshop - pitch](https://www.blackbook.dk/en/portfolio/thiele/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)