--- title: "Buy Local web portal and UX — MobilePay" description: "UX and design of web portal for the Buy Local campaign by Marketsquare and MobilePay. Find offers, events and shops in your city at prisdinby.dk." canonical_url: https://www.blackbook.dk/en/portfolio/saet-pris-paa-din-by-koeb-lokalt/ md_url: https://www.blackbook.dk/en/portfolio/saet-pris-paa-din-by-koeb-lokalt/index.md language: en last_updated: 2026-09-11 --- # Buy Local web portal and UX — MobilePay UX and design of web portal for the Buy Local campaign by Marketsquare and MobilePay. Find offers, events and shops in your city at prisdinby.dk. > Alternate (Danish): https://www.blackbook.dk/portfolio/saet-pris-paa-din-by-koeb-lokalt/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Marketsquare (2016–2019) > Topics: Creative Direction, FinTech, Email Marketing, Responsive, SEO · Search Engine Optimization, Service Design, UX & Product Design, Web Design, WordPress, Campaign Sites, WCAG · Accessibility, GEO · Generative Engine Optimization, Brand Activation, Schema · Entity > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: MobilePay > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/saet-pris-paa-din-by-koeb-lokalt/ ## køb lokalt — MobilePay UX and design of a web portal for Køb Lokalt dagen (Buy Local Day). Search and find offers, events, and shops in your city. Danish retail is undergoing significant change. The dominant factor driving this is the growth of international e-commerce, which will naturally have major consequences for most urban areas in Denmark and their retail sectors. For this reason, Marketsquare partnered with MobilePay to establish the "Køb lokalt" campaign. "Sæt pris på din by – køb lokalt" (Value your city – buy local) is about celebrating your city together. By shopping locally, we create vibrant and attractive urban and local communities that we actually want to live in. ## What the case shows - Video: Campaign video for the shop-local portal prisdinby.dk – the Marketsquare and MobilePay collaboration in motion design. - Image: Mobile app interface showcasing local shopping campaign with nearby offers and store locator - Image: Product interface design showing list and detail views for local shop discovery and offers - Image: Web portal interface design for local shopping campaign displayed on tablet, showcasing responsive layout with offers and city directory - Image: Search interface design for local shopping portal featuring aerial city view and location filtering - Image: Service design interface for Buy Local campaign: retailer showcasing local offers and events to customers in store - Image: Interaction design FAQ section for local shopping portal featuring questions about registration and campaign participation - Image: Campaign interface design showcasing local shopping initiative with three young people outside a storefront in city ### Sign-up - Image: Sign-up form interface with email confirmation and location-based business directory integration ### Store Dashboard - Image: Dashboard interface for local shopping campaign displaying web design and marketplace listings ### Initial Web Interface & Mobile-First UX Design - Image: Interface design for local shopping portal showing category filters and prominent blue action button on iPhone - Image: Local shopping portal UI design featuring interactive map, stores and events discovery - Image: UI design of local shopping portal featuring search filters for events, offers, and nearby stores - Image: Interaction design for local shopping portal: iPhone screen featuring video intro and category filters to discover nearby shops and events - Image: Interaction design showcasing input fields, dropdown menu and call-to-action buttons ## Services used on this case - [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) - [FinTech](https://www.blackbook.dk/en/services/fintech/) - [Email Marketing](https://www.blackbook.dk/en/services/email-marketing/) - [Responsive](https://www.blackbook.dk/en/services/responsive/) - [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/) - [Service Design](https://www.blackbook.dk/en/services/service-design/) - [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) - [Web Design](https://www.blackbook.dk/en/services/webdesign/) - [WordPress](https://www.blackbook.dk/en/services/wordpress/) - [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) - [WCAG · Accessibility](https://www.blackbook.dk/en/services/accessibility/) - [GEO · Generative Engine Optimization](https://www.blackbook.dk/en/services/geo/) - [Brand Activation](https://www.blackbook.dk/en/services/brand-activation/) - [Schema · Entity](https://www.blackbook.dk/en/services/schema/) - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/) ## Facts - Role: AD / Senior Digital Art Director at Marketsquare (2016–2019) - Client: [MobilePay](https://www.mobilepay.dk) ## Related work ### White-label Fintech Platform — Danske Bank - Designed a white-label version of Zenegy Financial Suite for Danske Bank's business customers – fully branded and scalable expense management. [Danske Bank — White-Label Solution](https://www.blackbook.dk/en/portfolio/danske-bank/) ### Portal redesign — Nordea Private Banking - Designed page templates, a podcast player and colour palette for Nordea Private Banking – based on the bank's design manual, with testimonial sections. [Privat Banking — Webportal](https://www.blackbook.dk/en/portfolio/nordea-privatbanking/) ### Banking UX & Landing Page Design — Nets & Ekspres Bank - Banking UX and landing page design for Ekspres Bank and Nets: loan calculator with instant monthly payment and self-service Betalingsservice entry. [Customer onboarding — Landing page / Cover page](https://www.blackbook.dk/en/portfolio/customer-onboarding-banking/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)