MobilePay

UX and design of a web portal for Køb Lokalt dagen (Buy Local Day). Search and find offers, events, and shops in your city.

Danish retail is undergoing significant change. The dominant factor driving this is the growth of international e-commerce, which will naturally have major consequences for most urban areas in Denmark and their retail sectors.

For this reason, Marketsquare partnered with MobilePay to establish the "Køb lokalt" campaign. "Sæt pris på din by — køb lokalt" (Value your city — buy local) is about celebrating your city together. By shopping locally, we create vibrant and attractive urban and local communities that we actually want to live in.