---
title: "Flash presentation for sales training — Siemens"
description: "Programmed advanced Flash ActionScript for Siemens' white goods sales training – animated intro and detailed walkthrough of all machine functions."
canonical_url: https://www.blackbook.dk/en/portfolio/siemens/
md_url: https://www.blackbook.dk/en/portfolio/siemens/index.md
language: en
last_updated: 2026-08-30
---

# Flash presentation for sales training — Siemens

Programmed advanced Flash ActionScript for Siemens' white goods sales training – animated intro and detailed walkthrough of all machine functions.

> Alternate (Danish): https://www.blackbook.dk/portfolio/siemens/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Nybroe (2007–2010)
> Topics: Creative Direction, eDetailer, eLearning, WCAG · Accessibility, Presentations & Sales, Information Architecture, B2B
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Siemens
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/siemens/

## e-Learning — Siemens

Siemens wanted a presentation of the washing machines of the future, for use in training white goods salespeople. The comprehensive presentation was programmed in Flash ActionScript and includes, in addition to an extended animated intro, a detailed walkthrough of all machine functions. The presentation was enriched with sophisticated navigation and subtle animations throughout the many subpages.

Credit: AD: Helle Rockall Christensen

## What the case shows

- Image: Creative direction for interactive e-learning presentation with animated product demonstration of washing machine
- Image: Motion design for eLearning presentation showcasing washing machine features and animated product walkthrough

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [eDetailer](https://www.blackbook.dk/en/services/edetailer/)
- [eLearning](https://www.blackbook.dk/en/services/e-learning/)
- [WCAG · Accessibility](https://www.blackbook.dk/en/services/accessibility/)
- [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/)
- [Information Architecture](https://www.blackbook.dk/en/services/information-architecture/)
- [B2B](https://www.blackbook.dk/en/services/b2b/)
- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/)

## Facts

- Role: AD / Digital Director / Webdeveloper at Nybroe (2007–2010)
- Client: [Siemens](https://www.siemens.com)

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[Novo Nordisk — eDetailer](https://www.blackbook.dk/en/portfolio/novo-nordisk/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

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