---
title: "Sales and marketing presentation — Sweetbox"
description: "Created a sales and marketing presentation for Berlingske Media's Sweetbox launch – typography, colour palette and image style built around the new logo."
canonical_url: https://www.blackbook.dk/en/portfolio/sweetbox/
md_url: https://www.blackbook.dk/en/portfolio/sweetbox/index.md
language: en
last_updated: 2026-08-30
---

# Sales and marketing presentation — Sweetbox

Created a sales and marketing presentation for Berlingske Media's Sweetbox launch – typography, colour palette and image style built around the new logo.

> Alternate (Danish): https://www.blackbook.dk/portfolio/sweetbox/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Marketsquare (2016–2019)
> Topics: Creative Direction, eDetailer, Presentations & Sales, B2B
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Berlingske Media
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/sweetbox/

## Concept presentation — Sweetbox

For Berlingske Media, I created a sales presentation when they wanted to launch the new concept Sweetbox. The graphic elements – typography, colour palette, image style – were built around the new logo. Looking for inspiration for a great gift? You can now enrich a special person's life with a gift box featuring a wide selection of gift cards for fantastic experiences.

Credit: Copy: Gitte Madsen, Logo: Jacob Thyssen

## What the case shows

- Image: Creative direction and presentation design for product launch
- Image: Presentation design with graphic elements and growth chart
- Image: Sales presentation for product launch – creative direction and layout
- Image: Presentation design with circular data visualization and color palette
- Image: Creative direction and graphic presentation design for launch
- Image: Creative direction and branding concept presentation
- Image: Presentation design with network graphics and brand identity
- Image: Sales presentation featuring creative direction and visual branding
- Image: Creative direction presentation showcasing brand identity and visual design
- Image: Creative direction and presentation design for marketing concept
- Image: Sweetbox launch – creative direction and presentation design for Berlingske Media

**Sweetbox Bannere**

- Interactive HTML5 banner: Google DoubleClick Banner Package in 6 Formats
- Interactive HTML5 banner

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [eDetailer](https://www.blackbook.dk/en/services/edetailer/)
- [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/)
- [B2B](https://www.blackbook.dk/en/services/b2b/)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/)

## Facts

- Role: AD / Senior Digital Art Director at Marketsquare (2016–2019)
- Client: [Berlingske Media](https://www.berlingskemedia.dk)

## Related work

### UX and mobile-optimised redesign — Sweetdeal

- Redesigned Sweetdeal's website in lighter tones with optimised mobile purchase flow. Programmed a banner package for the Sweetmarket and Sweetbox launch.
[Sweetdeal — Redesign af website](https://www.blackbook.dk/en/portfolio/sweetdeal/)

### Visual identity for Berlingske Media — GodtTip

- Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept.
[Godt Tip — Visuel identitet](https://www.blackbook.dk/en/portfolio/godt-tip/)

### UX for advertising portal — Berlingske Media

- Designed the navigation structure for Berlingske Media's advertising portal – one entry point across Berlingske, B.T., Weekendavisen and MetroExpress MX.
[Berlingske Media — UX (User eXperience)](https://www.blackbook.dk/en/portfolio/berlingske-media-annoncering/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
[Portfolio](https://www.blackbook.dk/en/portfolio/index.md)
[About](https://www.blackbook.dk/en/about/index.md)
[Services](https://www.blackbook.dk/en/services/index.md)
[Experience](https://www.blackbook.dk/en/experience/index.md)
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Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)