---
title: "UX and mobile-optimised redesign — Sweetdeal"
description: "Redesigned Sweetdeal's website in lighter tones with optimised mobile purchase flow. Programmed a banner package for the Sweetmarket and Sweetbox launch."
canonical_url: https://www.blackbook.dk/en/portfolio/sweetdeal/
md_url: https://www.blackbook.dk/en/portfolio/sweetdeal/index.md
language: en
last_updated: 2026-08-30
---

# UX and mobile-optimised redesign — Sweetdeal

Redesigned Sweetdeal's website in lighter tones with optimised mobile purchase flow. Programmed a banner package for the Sweetmarket and Sweetbox launch.

> Alternate (Danish): https://www.blackbook.dk/portfolio/sweetdeal/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Marketsquare (2016–2019)
> Topics: Creative Direction, Digital Advertising, Responsive, UX & Product Design, Web Design
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Berlingske Media
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/sweetdeal/

## Redesign af website — Sweetdeal

Website redesign

At Sweetdeal you find your next deal on city breaks, restaurants, or wellness. The website is the company's most important communications platform. The goal was to create a modern digital design that converts, as well as to propose a user interface for the mobile-friendly website. The site was redesigned in new, lighter tones with a new image style for the mood board. The purchase flow was also optimised for the large number of customers on mobile devices.

I also programmed a banner package for the launch of two new products, Sweetmarket & Sweetbox.

## What the case shows

- Image: Responsive web design featuring optimized mobile purchase flow and light visual interface for deals platform

### Landing Page Optimisation

- Image: Landing page UI design featuring optimized mobile purchase flow and promotional banner campaigns

### Website Optimisation for Phone and Tablet

- Image: Mobile interaction design showcasing optimized purchase flow with product imagery and call-to-action button
- Interactive HTML5 banner: Google DoubleClick Banner Package in 6 Formats
- Interactive HTML5 banner

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [Digital Advertising](https://www.blackbook.dk/en/services/digital-advertising/)
- [Responsive](https://www.blackbook.dk/en/services/responsive/)
- [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/)

## Facts

- Role: AD / Senior Digital Art Director at Marketsquare (2016–2019)
- Client: [Berlingske Media](https://www.berlingskemedia.dk)

## Related work

### Sales and marketing presentation — Sweetbox

- Created a sales and marketing presentation for Berlingske Media's Sweetbox launch – typography, colour palette and image style built around the new logo.
[Sweetbox — Concept presentation](https://www.blackbook.dk/en/portfolio/sweetbox/)

### Visual identity for Berlingske Media — GodtTip

- Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept.
[Godt Tip — Visuel identitet](https://www.blackbook.dk/en/portfolio/godt-tip/)

### UX for advertising portal — Berlingske Media

- Designed the navigation structure for Berlingske Media's advertising portal – one entry point across Berlingske, B.T., Weekendavisen and MetroExpress MX.
[Berlingske Media — UX (User eXperience)](https://www.blackbook.dk/en/portfolio/berlingske-media-annoncering/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
[Portfolio](https://www.blackbook.dk/en/portfolio/index.md)
[About](https://www.blackbook.dk/en/about/index.md)
[Services](https://www.blackbook.dk/en/services/index.md)
[Experience](https://www.blackbook.dk/en/experience/index.md)
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[CV](https://www.blackbook.dk/en/cv/index.md)
[Journal](https://www.blackbook.dk/en/journal/index.md)

Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)