---
title: "eDetailer for MS treatment — Copaxone"
description: "Interactive eDetailer for Teva Pharmaceutical Copaxone – physicians compared their views against clinical studies and calculated patient sick day reduction."
canonical_url: https://www.blackbook.dk/en/portfolio/teva/
md_url: https://www.blackbook.dk/en/portfolio/teva/index.md
language: en
last_updated: 2026-09-08
---

# eDetailer for MS treatment — Copaxone

Interactive eDetailer for Teva Pharmaceutical Copaxone – physicians compared their views against clinical studies and calculated patient sick day reduction.

> Alternate (Danish): https://www.blackbook.dk/portfolio/teva/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Anthill Agency (2011–2014)
> Topics: Creative Direction, eDetailer, Pharma & MedTech, eLearning, Data Visualization, Presentations & Sales, Information Architecture
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Teva Pharmaceutical
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/teva/

## eDetailer — Copaxone

Teva Pharmaceutical

Teva faced a challenge with the sales of their multiple sclerosis medication Copaxone, which physicians often prescribed as an alternative or very late in the course of treatment. Teva wanted to highlight the benefits of starting the product early and to dispel common misconceptions. For this, I designed a colourful eDetailer with interactive elements allowing physicians to compare their own views against the medical studies on the product. Physicians were also given the opportunity to calculate the potential reduction in patient sick days. The eDetailer was a great success and proved a surprising eye-opener for both physicians and patients.

## What the case shows

- Image: Interaction design storyboard for pharmaceutical eDetailer featuring comparative clinical insights and patient outcome calculations
- Image: Clinical comparison infographic displaying physician attitudes against research data in an interactive eDetailer interface

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [eDetailer](https://www.blackbook.dk/en/services/edetailer/)
- [Pharma & MedTech](https://www.blackbook.dk/en/services/pharma/)
- [eLearning](https://www.blackbook.dk/en/services/e-learning/)
- [Data Visualization](https://www.blackbook.dk/en/services/data-visualization/)
- [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/)
- [Information Architecture](https://www.blackbook.dk/en/services/information-architecture/)
- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/)

## Facts

- Role: AD / Digital Art Director at Anthill Agency (2011–2014)
- Client: [Teva Pharmaceutical](https://www.tevapharm.com)

## Related work

### EULAR conference website — Eli Lilly

- Responsive conference site for EULAR on behalf of Eli Lilly – three sections with articles, quizzes and interviews, supported by banners and magazine ads.
[Eli Lilly — Conference website](https://www.blackbook.dk/en/portfolio/lilly-eular-2016/)

### Pharma App for iOS and Android — Ferring Picoprep

- Designed a native iOS and Android app for Ferring – treatment guide with nutrition info, medication schedule and push notifications for colonoscopy prep.
[FERRING — Pharma app](https://www.blackbook.dk/en/portfolio/ferring/)

### Fertility clinic learning tool — Merck Serono

- Designed an interactive online visualisation tool for training physicians and nurses at fertility clinics for Merck Serono.
[Merck Serono — eLearning](https://www.blackbook.dk/en/portfolio/merck-serono/)

### Haemophilia eDetailer for physicians — Novo Nordisk

- Designed an unbranded iPad-based eDetailer for Novo Nordisk on joint problems in haemophilia patients.
[Novo Nordisk — eDetailer](https://www.blackbook.dk/en/portfolio/novo-nordisk/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

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