--- title: "SaaS product design for sponsorship platform — Valiyou.io" description: "Lead Product Design for Valiyou.io – a data-driven SaaS platform turning attention value into measurable KPIs for sponsorships, sports clubs and events." canonical_url: https://www.blackbook.dk/en/portfolio/valiyou-io/ md_url: https://www.blackbook.dk/en/portfolio/valiyou-io/index.md language: en last_updated: 2026-09-06 --- # SaaS product design for sponsorship platform — Valiyou.io Lead Product Design for Valiyou.io – a data-driven SaaS platform turning attention value into measurable KPIs for sponsorships, sports clubs and events. > Alternate (Danish): https://www.blackbook.dk/portfolio/valiyou-io/index.md > Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Publisher ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Delivered at: Valiyou (2025) > Topics: UX & Product Design, AI Experiences, Apps, Software & SaaS Design, Marketing Technology, Design Systems, Data Visualization, AI Strategy, Machine learning > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > Client: Valiyou Aps > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/portfolio/valiyou-io/ ## Increase the value of your sponsorships — Valiyou.io Valiyou.io is a SaaS platform that gives sports organisations, sponsors and agencies a single place to measure and manage sponsorship value – covering valuation methodology, reporting, inventory, billing and multi-organisation access control. Designing the platform meant navigating a wide and complex product surface – translating dense analytical and financial concepts into interfaces that feel structured and approachable across a broad range of user roles. From core valuation workflows and automated reporting to developer API documentation and access management, the challenge was maintaining a coherent, professional experience throughout. ## What the case shows ### Dashboard - Image: Dashboard interface displaying sponsorship valuation, media breakdown, and brand performance metrics - Image: Product interface displaying sponsorship valuation metrics, media breakdown charts and brand indicators ### Valuations - Image: SaaS interface displaying valuation metrics through interactive time-series chart tracking sponsorship value performance across year - Image: Dashboard interface displaying valuation trends over time with sales, media value and quality multiplier metrics ### Valuation details - Image: Dashboard interface displaying valuation details with flow visualization breaking down sponsorship components and their contribution to total value - Image: Valuation details dashboard displaying sankey flow visualization of sponsorship value components and their contribution to total attention valuation ### Reports - Image: Analytics dashboard displaying sponsorship value metrics with historical comparison charts and performance data - Image: Reports interface displaying executive summary with current valuations, sales metrics, media value and quality multipliers across six-month period ### Inventory - Image: Inventory interface displaying sponsorship items, exposure categories, and measurable value metrics - Image: Interaction design for sponsorship management showing inventory interface with exposure types, events and measurable metrics ### Sponsors - Image: Sponsorship management interface displaying portfolio of corporate sponsors with investment amounts and KPI metrics - Image: Interface design displaying sponsor cards with company logos and investment amounts in dark mode ### Users - Image: User management interface displaying active accounts with permission controls and account recovery options - Image: Application user management interface displaying active accounts with permission controls and administrative actions ### Organisation - Image: Organization settings interface displaying company information fields, address details and tax registration input - Image: SaaS interface design: Organization settings form with address fields, postal code, city, country selector and VAT registration for club administration ### Advanced settings - Image: Settings interface for data-driven SaaS showing audit logging, security compliance tracking, and account management options - Image: Admin interface for advanced organization settings with audit log, security tracking and deletion options in SaaS platform ### Platform settings - Image: Platform configuration interface showing base settings for currency, date format, number format and timezone - Image: Configuration form displaying base settings for currency, date format, number format and timezone preferences ### Valuation settings - Image: Form interface for industry-specific valuation labels and sales value configuration settings - Image: Form interface for industry-specific valuation labels, sales value sections and auto-fill functionality based on sport type ### Sponsorship settings - Image: Interaction design for sponsorship negotiator settings with color-coded margin ratios, emojis and visual status indicators - Image: Interaction design for sponsorship settings showing visual labeling system for contribution margin ratios ### Subscription - Image: Subscription management interface showing Enterprise tier, monthly billing, and included add-ons like AI Insights - Image: SaaS billing interface displaying Enterprise subscription tier, monthly billing cycle, and included AI-powered analytics add-ons ### Usage & billing - Image: SaaS dashboard showing plan usage limits, team seat management, and billing configuration interface - Image: Billing interface displaying plan usage limits, team seats, and valuation metrics with seat management controls ### API documentation - Image: API documentation interface displaying integration guides, authentication methods, and HTTP operation permissions for data connectivity - Image: Web development documentation displaying API integration guides for Power BI and Excel with authentication and HTTP operations ## Services used on this case - [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) - [AI Experiences](https://www.blackbook.dk/en/services/ai/) - [Apps](https://www.blackbook.dk/en/services/apps/) - [Software & SaaS Design](https://www.blackbook.dk/en/services/software/) - [Marketing Technology](https://www.blackbook.dk/en/services/martech/) - [Design Systems](https://www.blackbook.dk/en/services/design-systems/) - [Data Visualization](https://www.blackbook.dk/en/services/data-visualization/) - [AI Strategy](https://www.blackbook.dk/en/services/ai-strategy/) - [Machine learning](https://www.blackbook.dk/en/services/machine-learning/) - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/) ## Facts - Role: Co-Founder & Head of Product / Design at Valiyou (2025) - Client: [Valiyou Aps](https://valiyou.com/) ## Related work ### Attention Value & Sponsorship Platform — Valiyou - Lead Product Design for Valiyou – a SaaS platform turning attention value into measurable sponsorships for sports clubs, influencers and events. [Valiyou.com — Attention Value & Sponsorship Platform](https://www.blackbook.dk/en/portfolio/valiyou/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)