---
title: "Advertorial Campaign — Visit Norway — Blackbook"
description: "Creative Director on an integrated winter campaign for Visit Norway – billboards, TV, out-of-home, newspaper ads, banners and Facebook."
canonical_url: https://www.blackbook.dk/en/portfolio/visit-norway-newspapers/
md_url: https://www.blackbook.dk/en/portfolio/visit-norway-newspapers/index.md
language: en
last_updated: 2026-09-10
---

# Advertorial Campaign — Visit Norway — Blackbook

Creative Director on an integrated winter campaign for Visit Norway – billboards, TV, out-of-home, newspaper ads, banners and Facebook.

> Alternate (Danish): https://www.blackbook.dk/portfolio/visit-norway-newspapers/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Creuna (2015–2016)
> Topics: Advertorial, Ad's, Creative Direction, Research & Scoping, Social Media & Content, Print & Editorial, Out-of-Home, Public Sector
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Visit Norway
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/visit-norway-newspapers/

## Advertorial — Visit Norway

Visit Norway needed a winter campaign. As Creative Director & Art Director on this project, I designed and produced the integrated winter campaign in Denmark. The campaigns included billboards, TV advertising, and out-of-home media, as well as placements in the country's major newspapers and magazines, supported by an online banner campaign and a smaller Facebook campaign.**Credit:** Copywriter: Henrik Sanderbo, Client Director: Gitte Corfitzen

## What the case shows

- Image: Integrated winter campaign featuring creative direction and art direction for Nordic ski resort destination
- Image: Newspaper advertising with art direction of snow-covered mountain landscape and ski lifts for winter campaign
- Image: Print advertisement art direction for winter campaign – skier descending alpine slope and snowy landscape with mountains
- Image: Editorial design showcasing winter campaign with lifestyle photography and vibrant accent color blocking
- Image: Art direction for winter campaign featuring skier in action on snowy slope with ski lift visible
- Image: Creative direction for winter campaign magazine spread featuring skiers in vibrant winter gear on snowy slopes
- Image: Campaign imagery featuring skier in action against snowy mountain landscape for winter tourism promotion
- Image: Editorial brochure layout featuring winter sports content and Norwegian mountain scenery
- Image: Brochure layout for winter sports campaign featuring children, mascot character and skiing equipment in snow setting
- Image: Winter holiday brochure design featuring family skiing experience in Kvitfjell
- Image: Facebook social media design featuring snowy winter scenes and Norway-themed holiday content
- Image: Social media ad with art direction: mascot and children on snow promoting Trysil ski resort
- Image: Social media ad featuring art direction: Family building snowman in snowy landscape, Norway winter promotion

## Services used on this case

- [Advertorial](https://www.blackbook.dk/en/services/advertorial/)
- [Ad's](https://www.blackbook.dk/en/services/annonce/)
- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/)
- [Social Media & Content](https://www.blackbook.dk/en/services/social-media/)
- [Print & Editorial](https://www.blackbook.dk/en/services/print-editorial/)
- [Out-of-Home](https://www.blackbook.dk/en/services/out-of-home/)
- [Public Sector](https://www.blackbook.dk/en/services/public-sector/)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/)

## Facts

- Role: CD / Creative Director at Creuna (2015–2016)
- Client: [Visit Norway](https://www.visitnorway.com)

## Related work

### Nationwide outdoor campaign — Visit Norway

- Designed Visit Norway's nationwide winter campaign with billboards, digital out-of-home, TV advertising and magazine placements.
[Visit Norway — Out-of-home advertising](https://www.blackbook.dk/en/portfolio/visit-norway/)

### Northern Lights advertorial campaign — Visit Norway

- Designed an advertorial for a nationwide newspaper campaign for Visit Norway promoting Northern Norway as a northern lights destination.
[Norge Nordlysets hjem — Advertorial](https://www.blackbook.dk/en/portfolio/norge-nordlysets-hjem/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

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