---
title: "Nationwide outdoor campaign — Visit Norway"
description: "Designed Visit Norway's nationwide winter campaign with billboards, digital out-of-home, TV advertising and magazine placements."
canonical_url: https://www.blackbook.dk/en/portfolio/visit-norway/
md_url: https://www.blackbook.dk/en/portfolio/visit-norway/index.md
language: en
last_updated: 2026-09-10
---

# Nationwide outdoor campaign — Visit Norway

Designed Visit Norway's nationwide winter campaign with billboards, digital out-of-home, TV advertising and magazine placements.

> Alternate (Danish): https://www.blackbook.dk/portfolio/visit-norway/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Creuna (2015–2016)
> Topics: Creative Direction, Digital Advertising, Out-of-Home, Research & Scoping, Motion & Video, B2C, Public Sector
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Visit Norway
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/visit-norway/

## Out-of-home advertising — Visit Norway

As Creative Director, I designed Visit Norway's nationwide winter campaign targeting ski-enthusiast Danes. The campaign included billboards, posters, and digital out-of-home advertising on trains and buses across the country. The integrated campaign was supported by TV advertising and placements in the country's major newspapers and magazines, as well as an online banner campaign. The campaign was a great success, and Visit Norway experienced a significant increase in revenue across the various destinations.

Credit: Copywriter: Henrik Sanderbo, Client Director: Gitte Corfitzen

## What the case shows

- Image: Out-of-home advertising billboard featuring snow-covered forest and skiers in winter campaign
- Image: Digital billboard design featuring Norway winter campaign with snowy landscape, red pricing element and bold typography
- Image: Campaign billboard showcasing creative direction and strategy – winter holiday advertisement displayed at train station with snowy cabin imagery
- Image: Motion design on train display screen featuring red promotional banner, snowy peaks and accommodation pricing offer
- Image: Creative direction for winter campaign displayed on subway billboard featuring skiers in vibrant winter apparel
- Image: Advertising splash screen featuring bold red design, "NORWAY POWERED BY NATURE" messaging and website URL
- Interactive HTML5 banner: Display Banners
- Interactive HTML5 banner
- Interactive HTML5 banner
- Interactive HTML5 banner
- Interactive HTML5 banner
- Interactive HTML5 banner

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [Digital Advertising](https://www.blackbook.dk/en/services/digital-advertising/)
- [Out-of-Home](https://www.blackbook.dk/en/services/out-of-home/)
- [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/)
- [Motion & Video](https://www.blackbook.dk/en/services/video/)
- [B2C](https://www.blackbook.dk/en/services/b2c/)
- [Public Sector](https://www.blackbook.dk/en/services/public-sector/)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/)

## Facts

- Role: CD / Creative Director at Creuna (2015–2016)
- Client: [Visit Norway](https://www.visitnorway.com)

## Related work

### Advertorial Campaign — Visit Norway — Blackbook

- Creative Director on an integrated winter campaign for Visit Norway – billboards, TV, out-of-home, newspaper ads, banners and Facebook.
[Visit Norway — Advertorial](https://www.blackbook.dk/en/portfolio/visit-norway-newspapers/)

### Northern Lights advertorial campaign — Visit Norway

- Designed an advertorial for a nationwide newspaper campaign for Visit Norway promoting Northern Norway as a northern lights destination.
[Norge Nordlysets hjem — Advertorial](https://www.blackbook.dk/en/portfolio/norge-nordlysets-hjem/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

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