---
title: "Visual identity and marketing — Zenegy Brand"
description: "Owned Zenegy's full digital footprint: logo, brand guidelines, app icons, website, Mailchimp templates, PowerPoint and video for social media and fairs."
canonical_url: https://www.blackbook.dk/en/portfolio/zenegy/
md_url: https://www.blackbook.dk/en/portfolio/zenegy/index.md
language: en
last_updated: 2026-09-11
---

# Visual identity and marketing — Zenegy Brand

Owned Zenegy's full digital footprint: logo, brand guidelines, app icons, website, Mailchimp templates, PowerPoint and video for social media and fairs.

> Alternate (Danish): https://www.blackbook.dk/portfolio/zenegy/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Zenegy ApS (2019–2025)
> Topics: Creative Direction, Digital Advertising, Brochures, FinTech, Email Marketing, Responsive, Presentations & Sales, Social Media & Content, Motion & Video, Web Design, Branding & Visual Identity, Exhibition & Events, Website Redesign
> Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/)
> Client: Zenegy
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/en/portfolio/zenegy/

## Corporate identity — Zenegy - Brand

Beyond the product, I owned Zenegy's complete digital footprint. I established and executed the company's full visual identity – from logo and brand guidelines to app icons across all four modules: People, Expense, Numbers, and Accounts. In parallel, I designed all marketing and sales materials: website and onboarding flow, Mailchimp and system email templates, PowerPoint template, invoice layout, business cards, email signatures, rollups, brochures, and App Store branding for both iOS and Android. For social media and trade events, I produced video content and campaign materials, ensuring a consistent brand presence across every channel and touchpoint.

## What the case shows

- Video: Zenegy's brand intro in 4K – logo animation and the payroll platform's visual identity in motion design for fairs and social media.
- Image: Web design mockup displaying Zenegy's responsive website with gradient interface and mobile app screens on laptop
- Image: Mobile application design showcasing fintech transaction history and map navigation interface
- Image: App interface design displaying Zenegy Expense Face ID login screen with neon branding on iPhone
- Image: Interaction design of smartwatch notification card displaying Zenegy People app with custom typography
- Image: Brand color palette swatch showing Mulberry #CF4E95 for Zenegy's corporate identity
- Image: Celestial blue color palette from Zenegy brand guidelines showing hex code and RGB values for corporate identity
- Image: Color palette showing 12 vibrant hues from Zenegy's corporate visual identity system
- Image: Presentation template featuring neon Z-logo against purple-blue sky with glowing horizon
- Image: Contact card interface and mobile app screen showcasing digital identity design for fintech brand
- Image: Social media motion graphic featuring vibrant gradient particles for fintech payroll platform
- Image: Social media advertising with bold typography and vibrant gradient visual for fintech brand
- Image: Motion design for Zenegy People payroll and HR module featuring neon pink gradient aesthetic

### People – Expense – Numbers – Accounts

- Image: Dashboard interface displaying user profiles, expense tracking, financial metrics and account management
- Image: Dashboard interface displaying expense tracking, receipts and transaction overview in Zenegy
- Image: Dashboard interface displaying financial metrics with color-coded columns and detailed expense tracking
- Image: Accounting dashboard displaying account details and transaction data with clean, organized interface design
- Image: Fintech UI design showcasing digital account interface and payment solutions across multiple screens

### Website 2.0

- Image: UI design of Zenegy website homepage showcasing fintech platform with corporate branding

**SOME Video - Cant slow down**

**SOME Video - Christmas greetings / MileageBook**

**SOME Video - Features**

### Website 1.0 & Onboarding

- Image: Onboarding interface design displayed across smartphone mockups showcasing fintech app signup flow and account dashboard

### Mailchimp Template

- Image: Email template design showcasing responsive layout for fintech app across mobile and desktop devices

### System Mail Template

- Image: Email template design featuring Danish interface for password reset notification with blue call-to-action button

### App Store Branding

- Image: Product icon and App Store screenshot design for Zenegy HR application
- Image: App Store branding showcasing interactive interface design for Zenegy's mobile app login screens in blue, white, and purple
- Image: Brochure design showcasing Zenegy's corporate visual identity with smartphone displaying app interface and purple gradient aesthetic

### Product Chart – PowerPoint Template – Product Overview

- Image: PowerPoint template featuring Venn diagram visualization of three interconnected financial product modules with overlapping capabilities and features

### The New Vacation Law – PowerPoint Template

- Image: Presentation template displaying vacation request overview with status indicators and day calculations in clean interface

### App Icons

- Image: Icon design featuring geometric Z-symbol in pink and black for fintech application identity
- Image: Geometric app icon featuring stylized Z letterform in purple for Zenegy expense management
- Image: App Store icon featuring Z-logo design for Zenegy fintech application
- Image: Interface design for Zenegy accounts app featuring stylized Z logotype on dark background

### Future – PowerPoint Template – Unicorn

- Image: Presentation template featuring purple cosmic universe backdrop with geometric unicorn motif for corporate branding

**Custom icones**

### Custom Icons – PowerPoint Template, Software & Handouts

- Image: Custom icon set for Zenegy PowerPoint template featuring UI elements across finance, productivity, and wellness categories

### Custom Icons – PowerPoint Template, Software & Handouts

- Image: Design system featuring 24 custom icons for financial software presentations and marketing collateral

### Custom Icons Dark Theme – PowerPoint Template, Software & Handouts

- Image: Dark theme icon set for Zenegy's PowerPoint template featuring 28 symbols designed for presentations and sales materials

### Invoice Design

- Image: Invoice template featuring modern layout, color palette and typography for Zenegy FinTech platform
- Image: Corporate identity: hand holding business card featuring Zenegy logo and contact details against black background

### Security – Images for Social Media Articles

- Image: Illustration of security review with bulb-shaped icon filled with gears – motion design for article on yearly penetration testing and vulnerability assessment

### Integrations – Images for Social Media Articles

- Image: Integration design showing Microsoft Outlook and Google Calendar icons for fintech application

**SOME Video - Events**

### Support – PowerPoint Template

- Image: Presentation template featuring cyberpunk-inspired visual design, character illustration and 5-star Trustpilot rating

### Images for Social Media Posts

- Image: Digital advertising carousel with neon aesthetic showcasing logo in vibrant pink and cyan motion
- Image: Carousel ad creative with flag icons for social media showcasing international financial brand identity
- Image: Creative direction for fintech: illustrated workflow from user care through brand identity to validated outcomes
- Image: Motion design illustration showing stacked documents with globe-gear icon and refresh cycle for social posts
- Image: Three green checkmarks with fraction and plus symbols in advertising creative for social media campaigns
- Image: Social media graphic displaying calendar date for Friday, December 27th at 10:00

### Social Media Advertising – Facebook Carousel 1

- Image: Advertising campaign for FinTech company featuring modernized logo and color palette against black background
- Image: Facebook advertising creative featuring minimalist hand-holding-person icon as part of Zenegy's visual identity system
- Image: Social advertising carousel showcasing three-step setup flow: company registration, employee management, and payroll administration
- Image: Neon-gradient call-to-action button for social media advertising with pink-to-cyan color fade
- Image: Gradient logo design in pink and blue for fintech brand Zenegy on social advertising
- Image: Thumbs-up icon displayed on blue circular background for social media advertising carousel

### Social Media Advertising – Facebook Carousel 2

- Image: Financial app interface displaying transaction records with amounts and dates in clean layout
- Image: Promotional advertising: figure in conical hat under neon lighting showcases Zenegy with five-star Trustpilot review
- Image: Mobile app interface displaying route planning map with project details and location markers in contemporary layout
- Image: Advertising carousel showcasing Zenegy logo designs and character illustrations for fintech branding
- Image: Explosive color burst advertisement featuring vibrant blue, purple and cyan tones for fintech brand identity
- Image: Social media advertising: Facebook like-icon in blue design for fintech branding

### Social Media Advertising – Facebook Carousel 3

- Image: Mobile app interface displaying fintech account overview with transaction details and status indicators on vibrant background
- Image: Promotional mobile interface displaying transaction list with financial app branding and status indicators
- Image: Minimalist umbrella logo with white outline on black background for fintech branding
- Image: Social media advertising showcasing Zenegy pricing offer of 20kr per active employee monthly
- Image: Logo and visual identity system for fintech brand displayed in social media advertising
- Image: Fintech social advertising featuring thumbs-up engagement icon for campaign promotion

### Social Media Advertising – Facebook Carousel 4

- Image: Marketing visual featuring H R logo with neon blue and magenta light streaks on black background
- Image: Summer vacation social media ad featuring beach umbrella and deck chairs in monochrome pink aesthetic
- Image: Twelve country flags displayed as circular icons for social media advertising campaign
- Image: Stylized figure icon in white line art on black background for Zenegy branding
- Image: Motion advertising asset featuring vibrant blue, purple and cyan powder explosion on black for fintech social
- Image: Social media advertising featuring blue circle with white thumbs-up icon

### Social Media Advertising – Facebook Carousel 5

- Image: Social media advertising visuals displaying Zenegy app across multiple iPhone screens with maps, transactions, and dark interface design
- Image: Calendar icon in pink and blue for Zenegy social media advertising campaign
- Image: Social media ad design: three green checkmarks with division and plus symbols in promotional composition
- Image: Visual identity: Puzzle icon for Zenegy's social media ad campaign featuring white logo on dark background
- Image: Logo design with gradient transitioning from pink to blue on black background
- Image: Social media ad featuring white thumbs-up icon on blue circular background for fintech branding

**Platform Presentation**

**SOME Video - Zenegy 2.0**

**SOME Video - Year 3000 Before zenegy**

### One More Thing – PowerPoint Template Images

- Image: Presentation template featuring vibrant magenta lips with colorful artistic elements for corporate communications

### Ignite – PowerPoint Template – Zenegy 2.0

- Image: Presentation template featuring rocket launch imagery in magenta and blue tones for Zenegy 2.0

### Sales Strategy – PowerPoint Template – Hockey Stick

- Image: Presentation template featuring hockey stick chart with skate and equipment on dark background

**Zenegy - Google banners-pack in 4 formats - 30 sec. (Refresh page to view again)**

- Interactive HTML5 banner: Leaderboard
- Interactive HTML5 banner: Half-Page Ad
- Interactive HTML5 banner: Inline Rectangle
- Interactive HTML5 banner: Wide Skyscraper
- Image: Comprehensive color palette featuring 40+ hues for fintech brand strategy and corporate identity
- Video: video presentation

## Services used on this case

- [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/)
- [Digital Advertising](https://www.blackbook.dk/en/services/digital-advertising/)
- [Brochures](https://www.blackbook.dk/en/services/brochures/)
- [FinTech](https://www.blackbook.dk/en/services/fintech/)
- [Email Marketing](https://www.blackbook.dk/en/services/email-marketing/)
- [Responsive](https://www.blackbook.dk/en/services/responsive/)
- [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/)
- [Social Media & Content](https://www.blackbook.dk/en/services/social-media/)
- [Motion & Video](https://www.blackbook.dk/en/services/video/)
- [Web Design](https://www.blackbook.dk/en/services/webdesign/)
- [Branding & Visual Identity](https://www.blackbook.dk/en/services/branding/)
- [Exhibition & Events](https://www.blackbook.dk/en/services/exhibition-events/)
- [Website Redesign](https://www.blackbook.dk/en/services/website-redesign/)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/)

## Facts

- Role: Head of UX, UI & Design / Product Manager at Zenegy ApS (2019–2025)
- Client: [Zenegy](https://zenegy.com)

## Related work

### UX and design of fintech platform — Zenegy Framework

- As Head of UX, UI & Design at Zenegy, I led UX strategy, design system, white-label framework and design teams across three countries.
[Zenegy - Framework — Design UI / UX](https://www.blackbook.dk/en/portfolio/zenegy-framework/)

### White-label Fintech Platform — Danske Bank

- Designed a white-label version of Zenegy Financial Suite for Danske Bank's business customers – fully branded and scalable expense management.
[Danske Bank — White-Label Solution](https://www.blackbook.dk/en/portfolio/danske-bank/)

## About Blackbook

Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce.

Areas of expertise:

- [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md)

Key figures:

- 250+ Digital projects
- 150+ Clients
- 15+ Fortune 500
- 5+ Top 100 Brands
- 25+ Years experience

## Site

[Home](https://www.blackbook.dk/en/index.md)
[Portfolio](https://www.blackbook.dk/en/portfolio/index.md)
[About](https://www.blackbook.dk/en/about/index.md)
[Services](https://www.blackbook.dk/en/services/index.md)
[Experience](https://www.blackbook.dk/en/experience/index.md)
[Recognition](https://www.blackbook.dk/en/awards/index.md)
[Contact](https://www.blackbook.dk/en/contact/index.md)
[CV](https://www.blackbook.dk/en/cv/index.md)
[Journal](https://www.blackbook.dk/en/journal/index.md)

Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)