--- title: "B2C Digital Agency Copenhagen — Blackbook" description: "Digital agency specialised in B2C. Websites, campaigns and eCommerce for brands selling directly to consumers. Let's talk about yours." canonical_url: https://www.blackbook.dk/en/services/b2c/ md_url: https://www.blackbook.dk/en/services/b2c/index.md language: en last_updated: 2026-09-10 --- # B2C Digital Agency Copenhagen — Blackbook Digital agency specialised in B2C. Websites, campaigns and eCommerce for brands selling directly to consumers. Let's talk about yours. > Alternate (Danish): https://www.blackbook.dk/services/b2c/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: B2C design agency, Consumer brands, B2C campaigns > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/b2c/ ## Services — B2C B2C digital agency – design that creates desire and removes friction Blackbook is a digital agency specialised in B2C – we design websites, campaigns and digital experiences for brands that sell directly to consumers. The decision is made in seconds, often on a phone, with no salesperson to follow up – the design has to create desire and remove friction in the same moment. AI is part of the work where it makes sense – research, prototyping and production – but never as a substitute for understanding the consumer. In B2C, the feeling of the brand is what decides the choice. ## Design that creates desire – and removes friction ### B2C digital agency in Copenhagen Consumers owe your brand nothing. If the page is slow, the message unclear or the purchase cumbersome, they move on – and they rarely come back. That is why we design for the first impression: a sharp message, a clear action and an expression that matches what the brand promises. Where a B2B purchase is approved in many stages, the B2C decision stands alone – one person, one moment, one screen. That makes the detail more important, not less: every click, every piece of microcopy and every image has to pull in the same direction. ## From first scroll to completed purchase A B2C journey is short but fragile: the campaign creates attention, the site turns it into action, and the experience after the purchase decides whether the customer returns. We design all three, so the brand feels the same throughout. **What we deliver:** B2C websites · Campaign sites & landing pages · eCommerce & webshop design · Digital advertising · Social media formats · Branding & identity ## From global brands to local favourites We have worked for brands like Pandora, Georg Jensen, Holmegaard and Visit Norway – and for local names like Willys Bistro, where the whole business depends on the first impression. Both demand the same thing: a brand you can feel, and design that makes the path to purchase short. If your next B2C project deserves a digital agency that understands the consumer's impatience, [let's talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases Consumers decide in seconds – no procurement department, no second chance. Websites, campaigns and webshops designed to create desire and remove friction. ### Nationwide outdoor campaign — Visit Norway - Designed Visit Norway's nationwide winter campaign with billboards, digital out-of-home, TV advertising and magazine placements. [Visit Norway — Out-of-home advertising](https://www.blackbook.dk/en/portfolio/visit-norway/) ### Northern Lights advertorial campaign — Visit Norway - Designed an advertorial for a nationwide newspaper campaign for Visit Norway promoting Northern Norway as a northern lights destination. [Norge Nordlysets hjem — Advertorial](https://www.blackbook.dk/en/portfolio/norge-nordlysets-hjem/) ### eCommerce redesign of product grid — Pandora - Redesigned Pandora's homepage, navigation and product display – changed grid from 4 to 3 vertical products, significantly increasing jewellery visibility. [Pandora — eCommerce - pitch](https://www.blackbook.dk/en/portfolio/pandora/) ### Newspaper Ads Renault — Ejner Hessel — Blackbook - Designed newspaper ads for Renault on behalf of Mercedes dealer Ejner Hessel. The campaign raised brand awareness and drove sales. [Ejner Hessel — Tabloid annoncer](https://www.blackbook.dk/en/portfolio/ejner-hessel-annoncer/) ### Social media and trade show campaign — Ejner Hessel - Produced integrated social media campaign with Golfie competition for Ejner Hessel at Made in Denmark. [Ejner Hessel — Messe video](https://www.blackbook.dk/en/portfolio/ejner-hessel/) ### Corporate Web Design & SEO in Typo3 — Gaggenau - SEO-optimised portal for Gaggenau with exclusive product presentations, showroom overview and news – a digital expression matching the brand's prestige. [Gaggenau — Corporate website](https://www.blackbook.dk/en/portfolio/gaggenau/) ### Responsive webshop and UX — Thiele Optik - Responsive webshop for Thiele, Denmark's oldest optician chain, with search by gender, brand and style plus vision test booking as a conversion driver. [Thiele — Responsive webshop - pitch](https://www.blackbook.dk/en/portfolio/thiele/) ### Viral web portal with cocktail game — Havana Club - Designed a Typo3 portal for Havana Club with a cocktail mixing game, a competition to win a trip to Cuba and photo galleries from nightclub events. [Havana Club — Corporate website](https://www.blackbook.dk/en/portfolio/havana-club/) ### Campaign Site for Henning Koppel's 90th — Georg Jensen - Campaign website and web banners for Georg Jensen's tribute to Henning Koppel on his 90th birthday – spanning watches, jewellery and silver pitchers. [Henning Koppel — Campaign website](https://www.blackbook.dk/en/portfolio/georg-jensen/) ### Product website — Holmegaard Perfection - Designed and developed the product website for Holmegaard's Perfection glassware series in Typo3 CMS. [Holmegaard — Webdesign](https://www.blackbook.dk/en/portfolio/holmegaard/) ### Responsive Portal Redesign, Pitch — Oister - Responsive redesign of Oister's portal – tighter visual direction and a consistent user experience across devices. [Oister — Responsive Webdesign - pitch](https://www.blackbook.dk/en/portfolio/oister/) ### Logo for Classic Car House — Willys Bistro - Designed the logo for Willys Bistro & Diner at Classic Car House – American diner tradition with a modern twist across signage, menus and digital surfaces. [Willys Bistro - Classic Car House — Branding & visual identity](https://www.blackbook.dk/en/portfolio/logo-willys-classic-carhouse/) ## Related services ### Luxury Brand Design Copenhagen — Blackbook - From iconic design heritage to digital present. Blackbook designs digital experiences for luxury brands where detail carries the experience. [Luxury Brands](https://www.blackbook.dk/en/services/luxury-brands/) ### eCommerce Design Copenhagen — Blackbook - From product presentation to checkout flow. Blackbook designs webshops and retail platforms that convert without compromising the brand. [eCommerce](https://www.blackbook.dk/en/services/ecommerce/) ### Campaign Website Design — Blackbook - From microsites to digital brand experiences. Blackbook designs campaign sites that hit immediately and stick. [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) ### HTML5 Banners & Display Advertising — Blackbook - We design and produce HTML5 display ads that convert. Rich media, dynamic formats and AI-driven format variation for retail, pharma and eCommerce. [Digital Advertising](https://www.blackbook.dk/en/services/digital-advertising/) ### Social Media Design Copenhagen — Blackbook - From campaign design to content templates. Blackbook creates social media content that stops the scroll and builds the brand. [Social Media & Content](https://www.blackbook.dk/en/services/social-media/) ### Branding & Visual Identity Studio Copenhagen — Blackbook - From name and logo to colour, type and digital expression. Blackbook creates branding and visual identities that hold together. [Branding & Visual Identity](https://www.blackbook.dk/en/services/branding/) ### B2B Digital Agency Copenhagen — Blackbook - Digital agency specialised in B2B. Websites, platforms and sales tools for companies with complex products and long sales cycles. [B2B](https://www.blackbook.dk/en/services/b2b/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)