--- title: "Branding & Visual Identity Studio Copenhagen — Blackbook" description: "From name and logo to colour, type and digital expression. Blackbook creates branding and visual identities that hold together. Let's talk." canonical_url: https://www.blackbook.dk/en/services/branding/ md_url: https://www.blackbook.dk/en/services/branding/index.md language: en last_updated: 2026-09-07 --- # Branding & Visual Identity Studio Copenhagen — Blackbook From name and logo to colour, type and digital expression. Blackbook creates branding and visual identities that hold together. Let's talk. > Alternate (Danish): https://www.blackbook.dk/services/branding/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Branding, Visual identity, Brand design, Logo design, Brand guidelines > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/branding/ ## Services — Branding & Visual Identity Branding for the most ambitious brands Blackbook builds brands you can recognise across everything they touch. A strong visual identity is not a logo – it's a coherent system of name, colour, typography, imagery and tone that makes a company recognisable from the first encounter to daily operations. We develop identities that survive real life: flexible enough for new channels, disciplined enough never to blur. We use AI to accelerate visual exploration – more directions tested early, before the choice is locked in. ## A brand is a decision, not a decoration ### Branding, logo design and visual identity – from strategy to brand guidelines The best identities don't start with sketches but with a choice: what should the company own in people's minds? Positioning shapes the visual language – not the other way round. From there we work outward into the concrete: logo and logo system, colour palette, typography and image style, gathered in brand guidelines that make the identity easy to use well – including by the people who join later. ## Naming: the first design decision The name is the part of the identity everyone meets first – and the hardest to change later. We develop names that are short, pronounceable, digitally ownable and have a story to tell. Names like Valiyou, Terndrup's, Madame Carlsens Café and Bistro Sorte Hest came out of that process – together with the identities they carry. **What we do:** Visual identity · Logo design · Naming · Brand strategy · Brand guidelines · Rebranding · Identity for digital channels Larger campaign roll-outs are handled with trusted partner agencies. ## One identity, every surface What the cases in the gallery share: the identity had to work as hard on a menu or an app screen as on the façade – and be usable by people who weren't there when it was made. Facing a new brand – or one that needs tightening up? [Let's talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases Identities made to outlast a trend. Visual identities for companies that see design as a business advantage, from logo and typography to the full expression across every surface. ### Digital identity and tagline — Lyngby Storcenter - Redesigned Lyngby Storcenter's digital identity, reskinned the website, and created the centre's new tagline "Vi gør os umage". [Lyngby Storcenter — Digital Identity](https://www.blackbook.dk/en/portfolio/lyngbystorcenter/) ### Visual identity and marketing — Zenegy Brand - Owned Zenegy's full digital footprint: logo, brand guidelines, app icons, website, Mailchimp templates, PowerPoint and video for social media and fairs. [Zenegy - Brand — Corporate identity](https://www.blackbook.dk/en/portfolio/zenegy/) ### Visual identity and WordPress — Bistro Sorte Hest - CEO and Art Director for Bistro Sorte Hest. Designed logo, interior, WordPress site with table booking and social media for French bistro in Vesterbro. [Bistro Sorte Hest — Visuel identitet](https://www.blackbook.dk/en/portfolio/bistro-sorte-hest/) ### Visual identity for Berlingske Media — GodtTip - Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept. [Godt Tip — Visuel identitet](https://www.blackbook.dk/en/portfolio/godt-tip/) ### Article Design for Connies køkken — Bibelselskabet - Designed the Connies køkken article series for the Bible Society's quarterly magazine – modern aesthetic with on-location food photography of the dishes. [Bibelen & Verden — Magasin artikler](https://www.blackbook.dk/en/portfolio/bibelen-verden/) ### Responsive web design and social media — Terndrup's - Designed a responsive website for catering and events agency Terndrup's with a clean design and integration with Facebook, Instagram and Pinterest. [Terndrup's — Visuel identitet](https://www.blackbook.dk/en/portfolio/terndrups/) ### Pro-bono web design — Den Frie Juicebar - Pro-bono web design for Den Frie Juicebar in Copenhagen with menus, map and integrated Instagram feed. [Den Fri Juicebar — Company website](https://www.blackbook.dk/en/portfolio/den-fri-juicebar/) ### Portfolio website in Typo3 — Per Arnoldi - Portfolio website for Danish modernist Per Arnoldi – tight layout and classic Frutiger typeface designed according to the artist's own principles. [Per Arnoldi — Personal website](https://www.blackbook.dk/en/portfolio/per-arnoldi/) ### Typo3 website for 360° photography — Circleshot - Designed and developed a Typo3 CMS website to market Goecker's 360° photography system Circleshot with examples of 360° images across digital platforms. [Circleshot — Markedsførings website](https://www.blackbook.dk/en/portfolio/circleshot/) ### Corporate WordPress Site — Konsulenthuset Gunbak - Designed a corporate WordPress site for Svend Gunbak's consultancy with clients including Mærsk – authoritative expression for CEOs and board chairs. [Konsulenthuset Gunbak — Corporate website](https://www.blackbook.dk/en/portfolio/konsulenthuset-gunbak/) ### Logo for Classic Car House — Willys Bistro - Designed the logo for Willys Bistro & Diner at Classic Car House – American diner tradition with a modern twist across signage, menus and digital surfaces. [Willys Bistro - Classic Car House — Branding & visual identity](https://www.blackbook.dk/en/portfolio/logo-willys-classic-carhouse/) ### Graphic design and concepts — Miscellaneous - Graphic design and personal concepts – a pill reminder app, a logo for Dansk Brand- og Sikringsteknisk Institut and a fresh take on Creuna's C. [Miscellaneous — Miscellaneous](https://www.blackbook.dk/en/portfolio/miscellaneous/) ## Related services ### Creative Direction Copenhagen — Blackbook - From concept and campaign design to visual identity. Blackbook delivers creative direction for brands that want more than expected. [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) ### Web Design Agency Copenhagen — Blackbook - From information architecture to finished website. Blackbook builds websites that unite brand, user experience and conversion. [Web Design](https://www.blackbook.dk/en/services/webdesign/) ### Design Systems for Digital Products — Blackbook - From components and tokens to documentation. Blackbook builds design systems that keep products consistent at scale. [Design Systems](https://www.blackbook.dk/en/services/design-systems/) ### Print & Editorial Design — Blackbook - We design newspaper ads, magazine layouts and editorial material for luxury, retail and culture. AI-assisted layout that maintains creative quality. [Print & Editorial](https://www.blackbook.dk/en/services/print-editorial/) ### Social Media Design Copenhagen — Blackbook - From campaign design to content templates. Blackbook creates social media content that stops the scroll and builds the brand. [Social Media & Content](https://www.blackbook.dk/en/services/social-media/) ### Video Production Copenhagen — Blackbook - From commercials to UI animation. Blackbook delivers video production and motion design that makes the message stick. [Motion & Video](https://www.blackbook.dk/en/services/video/) ### Brochure Design Copenhagen — Blackbook - From catalogues to annual reports. Blackbook designs brochures and publications with editorial quality and brand consistency. [Brochures](https://www.blackbook.dk/en/services/brochures/) ### Presentation Design Copenhagen — Blackbook - From pitch decks to sales kits. Blackbook designs presentations that communicate complex content clearly and drive decisions. [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/) ### Outdoor Advertising Copenhagen — Blackbook - From billboards to large format. Blackbook designs outdoor advertising that cuts through the cityscape in a split second. [Out-of-Home](https://www.blackbook.dk/en/services/out-of-home/) ### B2C Digital Agency Copenhagen — Blackbook - Digital agency specialised in B2C. Websites, campaigns and eCommerce for brands selling directly to consumers. [B2C](https://www.blackbook.dk/en/services/b2c/) ### Brand Activation Agency Copenhagen — Blackbook - From exposure to interaction. Blackbook develops brand activation: competitions, retail, events and congress stands. [Brand Activation](https://www.blackbook.dk/en/services/brand-activation/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)