--- title: "Campaign Website Design — Blackbook" description: "From microsites to digital brand experiences. Blackbook designs campaign sites that hit immediately and stick. Let's talk about your campaign." canonical_url: https://www.blackbook.dk/en/services/campaign-sites/ md_url: https://www.blackbook.dk/en/services/campaign-sites/index.md language: en last_updated: 2026-09-07 --- # Campaign Website Design — Blackbook From microsites to digital brand experiences. Blackbook designs campaign sites that hit immediately and stick. Let's talk about your campaign. > Alternate (Danish): https://www.blackbook.dk/services/campaign-sites/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Campaign site, Campaign microsite, Digital campaign > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/campaign-sites/ ## Services — Campaign Sites Campaign sites that hit immediately A campaign site has one message and a short time to deliver it. Blackbook designs campaign websites where everything is turned up: the idea, the pace and the visual expression – because a site that lives for six weeks shouldn't behave like one that lives for six years. AI accelerates the production – visual variants, animation tests and content versions – so the campaign launches while the timing is still right. ## Six weeks to be remembered ### Campaign websites, microsites and digital brand experiences The campaign site is the one place where the brand gets to break its own rules: more expression, more motion, more experience. But that freedom demands precision – one message, one action, no detours. We design sites where the experience pulls in the same direction as the conversion. That's why we always build from the campaign's idea, never from a template: the site should feel like the campaign – not like the website with a banner on top. ## Launched fast, built properly A short lifespan is no excuse for poor craft. Our campaign sites launch fast but perform like permanent sites: quick, responsive and measurable – so the campaign can be evaluated on numbers, not gut feeling. **What we deliver: Campaign sites & microsites · Digital brand experiences · Campaign landing pages · Animation & interaction · Competition & activation mechanics · Campaign design for social channels** ## The same requirement, whatever the message The campaigns in the gallery carry very different messages and senders – but the requirement is the same: the experience has to hit immediately and be remembered afterwards. That's the standard every site is built to. Do you have a campaign that needs a space of its own? [Let's talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases Campaigns live briefly and have to hit hard. Campaign sites for global brands in cars, jewellery, spirits, and tech, built for one thing: making the message impossible to miss. ### EULAR conference website — Eli Lilly - Responsive conference site for EULAR on behalf of Eli Lilly – three sections with articles, quizzes and interviews, supported by banners and magazine ads. [Eli Lilly — Conference website](https://www.blackbook.dk/en/portfolio/lilly-eular-2016/) ### Gamified product launch campaign — American Spirit - Gamified internal campaign for JTI's American Spirit launch in 7/11 – app with quizzes, videos and a competition for store staff to win a trip to Santa Fe. [American Spirit — Launch at 7/11](https://www.blackbook.dk/en/portfolio/jti/) ### Buy Local web portal and UX — MobilePay - UX and design of web portal for the Buy Local campaign by Marketsquare and MobilePay. Find offers, events and shops in your city at prisdinby.dk. [MobilePay — køb lokalt](https://www.blackbook.dk/en/portfolio/saet-pris-paa-din-by-koeb-lokalt/) ### eCommerce redesign of product grid — Pandora - Redesigned Pandora's homepage, navigation and product display – changed grid from 4 to 3 vertical products, significantly increasing jewellery visibility. [Pandora — eCommerce - pitch](https://www.blackbook.dk/en/portfolio/pandora/) ### Visual identity for Berlingske Media — GodtTip - Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept. [Godt Tip — Visuel identitet](https://www.blackbook.dk/en/portfolio/godt-tip/) ### Social media and trade show campaign — Ejner Hessel - Produced integrated social media campaign with Golfie competition for Ejner Hessel at Made in Denmark. [Ejner Hessel — Messe video](https://www.blackbook.dk/en/portfolio/ejner-hessel/) ### Responsive webshop and UX — Thiele Optik - Responsive webshop for Thiele, Denmark's oldest optician chain, with search by gender, brand and style plus vision test booking as a conversion driver. [Thiele — Responsive webshop - pitch](https://www.blackbook.dk/en/portfolio/thiele/) ### Viral web portal with cocktail game — Havana Club - Designed a Typo3 portal for Havana Club with a cocktail mixing game, a competition to win a trip to Cuba and photo galleries from nightclub events. [Havana Club — Corporate website](https://www.blackbook.dk/en/portfolio/havana-club/) ### Campaign Site for Henning Koppel's 90th — Georg Jensen - Campaign website and web banners for Georg Jensen's tribute to Henning Koppel on his 90th birthday – spanning watches, jewellery and silver pitchers. [Henning Koppel — Campaign website](https://www.blackbook.dk/en/portfolio/georg-jensen/) ### Portal redesign — Nordea Private Banking - Designed page templates, a podcast player and colour palette for Nordea Private Banking – based on the bank's design manual, with testimonial sections. [Privat Banking — Webportal](https://www.blackbook.dk/en/portfolio/nordea-privatbanking/) ### IT security landing page — Microsoft Forefront - Designed an open source CMS landing page with Flash intro for IT security software Microsoft Forefront. [Microsoft — Landingpage](https://www.blackbook.dk/en/portfolio/microsoft/) ### Interactive shop facade in HD — Studievalg - Designed and developed an interactive touch facade application in full HD for Studievalg on Købmagergade. [Studievalg — Interactive Storefront](https://www.blackbook.dk/en/portfolio/studievalg/) ### Product website — Holmegaard Perfection - Designed and developed the product website for Holmegaard's Perfection glassware series in Typo3 CMS. [Holmegaard — Webdesign](https://www.blackbook.dk/en/portfolio/holmegaard/) ### Campaign site with Schweppes sponsor — BMW MINI - Designed a campaign website for Jan Nygaard and the era's most exciting MINI at Magasin's Friday Bar on Kongens Nytorv. [BMW - Mini — Landing page](https://www.blackbook.dk/en/portfolio/bmw-mini/) ### Milk activation at Kvickly, pitch — Arla - Pitched strategy and creative concept for activating milk at Kvickly with a focus on inspiration and sales. [Arla Mælk - Pitch — Activation](https://www.blackbook.dk/en/portfolio/arla-maelk/) ### Responsive Portal Redesign, Pitch — Oister - Responsive redesign of Oister's portal – tighter visual direction and a consistent user experience across devices. [Oister — Responsive Webdesign - pitch](https://www.blackbook.dk/en/portfolio/oister/) ## Related services ### Landing Page Design That Converts — Blackbook - From campaign page to product page. Blackbook designs landing pages with one message and one goal that convert, not distract. [Landing Pages](https://www.blackbook.dk/en/services/landing-pages/) ### Web Design Agency Copenhagen — Blackbook - From information architecture to finished website. Blackbook builds websites that unite brand, user experience and conversion. [Web Design](https://www.blackbook.dk/en/services/webdesign/) ### HTML5 Banners & Display Advertising — Blackbook - We design and produce HTML5 display ads that convert. Rich media, dynamic formats and AI-driven format variation for retail, pharma and eCommerce. [Digital Advertising](https://www.blackbook.dk/en/services/digital-advertising/) ### Social Media Design Copenhagen — Blackbook - From campaign design to content templates. Blackbook creates social media content that stops the scroll and builds the brand. [Social Media & Content](https://www.blackbook.dk/en/services/social-media/) ### Gamification Design Copenhagen — Blackbook - From point systems to engagement loops. Blackbook designs gamification that motivates, engages and retains users. [Gamification](https://www.blackbook.dk/en/services/gamification/) ### Video Production Copenhagen — Blackbook - From commercials to UI animation. Blackbook delivers video production and motion design that makes the message stick. [Motion & Video](https://www.blackbook.dk/en/services/video/) ### Branding & Visual Identity Studio Copenhagen — Blackbook - From name and logo to colour, type and digital expression. Blackbook creates branding and visual identities that hold together. [Branding & Visual Identity](https://www.blackbook.dk/en/services/branding/) ### SEO Agency Copenhagen — Blackbook - From technical SEO to content optimisation. Blackbook builds websites that rank with structured data, Core Web Vitals and lasting authority. [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/) ### Conversion Rate Optimization Agency Copenhagen — Blackbook - From visit to action. Blackbook optimises flows, forms and checkout with data and testing – design that converts without tricks. [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/) ### B2C Digital Agency Copenhagen — Blackbook - Digital agency specialised in B2C. Websites, campaigns and eCommerce for brands selling directly to consumers. [B2C](https://www.blackbook.dk/en/services/b2c/) ### Brand Activation Agency Copenhagen — Blackbook - From exposure to interaction. Blackbook develops brand activation: competitions, retail, events and congress stands. [Brand Activation](https://www.blackbook.dk/en/services/brand-activation/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)