--- title: "eDetailer Design Agency Copenhagen — Blackbook" description: "From interactive presentations to global master templates. Blackbook designs eDetailers for pharma and MedTech. Let's talk about yours." canonical_url: https://www.blackbook.dk/en/services/edetailer/ md_url: https://www.blackbook.dk/en/services/edetailer/index.md language: en last_updated: 2026-09-07 --- # eDetailer Design Agency Copenhagen — Blackbook From interactive presentations to global master templates. Blackbook designs eDetailers for pharma and MedTech. Let's talk about yours. > Alternate (Danish): https://www.blackbook.dk/services/edetailer/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: eDetailer design, Veeva CLM, Pharma detail aids, Digital detailing > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/edetailer/ ## Services — eDetailer eDetailers that bring heavy content to life Blackbook builds eDetailers that make busy doctors stay. We design interactive presentations that engage healthcare professionals with product knowledge and clinical evidence – in a format that respects their time and expertise. AI is part of our eDetailer production – from tailored content sequencing based on HCP profile to automated generation of localisation versions from global masters. ## Time is the scarcest resource ### eDetailers for pharma and MedTech A doctor has five minutes. That is not a pitch problem – it is a design problem. An eDetailer that forces its way through 40 slides loses its audience after three. We design journeys that capture attention early, let the user control the pace and deliver the message in the order that makes sense to them. Interactive elements – quizzes, clinical data visualisations, navigable journeys – are not decoration. They are what turns a presentation from a monologue into a dialogue. ## From global master to local market Most eDetailers live across markets and languages. We design global master journeys and template systems that can be localised quickly and consistently – with compliance preserved in every version. Localisation kits and modular architecture ensure the adaptation is efficient, not a reinvention. We have experience with CLM platforms like Veeva and Pitcher and know how to design for the technical constraints and possibilities they offer. **What we deliver:** eDetailers · Interactive presentations · Global master templates · Localisation kits · Clinical data visualisation · Quizzes & interactions · CLM design (Veeva/Pitcher) · Conference materials ## For pharma that wants to reach the doctor – not just mention the product We work with pharma and MedTech companies that want more than a PDF on an iPad. Clients like Bayer, Novo Nordisk, Merck, Eli Lilly and Ferring have used us for eDetailers and conference presentations that actually get used. If your project is about educating rather than selling, have a look at our [e-learning](https://www.blackbook.dk/en/services/e-learning/) work. If you need an eDetailer that engages, [let's talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases Sales material for industries where every word is regulated. eDetailers produced for some of the world's largest pharma companies, precise and compliant without losing life. ### Gamified product launch campaign — American Spirit - Gamified internal campaign for JTI's American Spirit launch in 7/11 – app with quizzes, videos and a competition for store staff to win a trip to Santa Fe. [American Spirit — Launch at 7/11](https://www.blackbook.dk/en/portfolio/jti/) ### iPad eDetailer for haemophilia treatment — NovoSeven - iPad eDetailer for Novo Nordisk's haemophilia medication NovoSeven with interactive HTML5 slides, video and tracking of physician attitudes to the product. [NovoSeven — eDetailer](https://www.blackbook.dk/en/portfolio/novoseven/) ### Visual identity for Berlingske Media — GodtTip - Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept. [Godt Tip — Visuel identitet](https://www.blackbook.dk/en/portfolio/godt-tip/) ### Global master eDetailer for physicians — Mirena - Designed the global master eDetailer for Bayer HealthCare's Mirena IUD – 6 tracks and 250+ interactive slides. [Mirena — Global Master - eDetailer](https://www.blackbook.dk/en/portfolio/mirena-bayer-healthcare/) ### Sales and marketing presentation — Sweetbox - Created a sales and marketing presentation for Berlingske Media's Sweetbox launch – typography, colour palette and image style built around the new logo. [Sweetbox — Concept presentation](https://www.blackbook.dk/en/portfolio/sweetbox/) ### eDetailer and risk calculator — Bayer Xarelto - Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto. [Xarelto — Global web portal](https://www.blackbook.dk/en/portfolio/bayer-healthcare/) ### eDetailer for MS treatment — Copaxone - Interactive eDetailer for Teva Pharmaceutical Copaxone – physicians compared their views against clinical studies and calculated patient sick day reduction. [Copaxone — eDetailer](https://www.blackbook.dk/en/portfolio/teva/) ### Flash presentation for sales training — Siemens - Programmed advanced Flash ActionScript for Siemens' white goods sales training – animated intro and detailed walkthrough of all machine functions. [Siemens — e-Learning](https://www.blackbook.dk/en/portfolio/siemens/) ### CLM Platform UX Redesign — Agnitio iPlanner - Redesigned Agnitio's CLM platform with calendar, Near Me lookup, dashboard and iTunes-inspired coverflow for eDetailers. [Agnitio - iPlanner — Closed loop marketing](https://www.blackbook.dk/en/portfolio/iplanner/) ### Analytics tool for pharma — Agnitio iStats - Designed the user interface and icon font for Agnitio's analytics software, helping pharma teams track eDetailer performance, sales and representatives. [Agnitio - iStats — Closed loop marketing](https://www.blackbook.dk/en/portfolio/agnitio-istats/) ### Fertility clinic learning tool — Merck Serono - Designed an interactive online visualisation tool for training physicians and nurses at fertility clinics for Merck Serono. [Merck Serono — eLearning](https://www.blackbook.dk/en/portfolio/merck-serono/) ### Haemophilia eDetailer for physicians — Novo Nordisk - Designed an unbranded iPad-based eDetailer for Novo Nordisk on joint problems in haemophilia patients. [Novo Nordisk — eDetailer](https://www.blackbook.dk/en/portfolio/novo-nordisk/) ### Insulin launch, strategy and pitch — Novo Nordisk - Fully integrated launch concept pitch for faster-acting insulin – eDetailer, landing page, trade show tabloid, newsletter, event mobile page and banners. [Novo Nordisk — Produkt lancering ](https://www.blackbook.dk/en/portfolio/novo-nordisk-faster-aspart/) ## Related services ### E-learning & Digital Courses — Blackbook - From course modules to interactive exercises. Blackbook designs e-learning people complete – not just click through. [eLearning](https://www.blackbook.dk/en/services/e-learning/) ### Pharma & MedTech Design Copenhagen — Blackbook - From eDetailers to HCP portals. Blackbook designs digital solutions for pharma and MedTech with 13+ years of compliance-driven design. [Pharma & MedTech](https://www.blackbook.dk/en/services/pharma/) ### Presentation Design Copenhagen — Blackbook - From pitch decks to sales kits. Blackbook designs presentations that communicate complex content clearly and drive decisions. [Presentations & Sales](https://www.blackbook.dk/en/services/presentations-sales/) ### Gamification Design Copenhagen — Blackbook - From point systems to engagement loops. Blackbook designs gamification that motivates, engages and retains users. [Gamification](https://www.blackbook.dk/en/services/gamification/) ### UX Agency & Product Design Copenhagen — Blackbook - From user research and UX to a finished design system. Blackbook runs product design end to end – research, flows, UI and testing. [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) ### B2B Digital Agency Copenhagen — Blackbook - Digital agency specialised in B2B. Websites, platforms and sales tools for companies with complex products and long sales cycles. [B2B](https://www.blackbook.dk/en/services/b2b/) ### Brand Activation Agency Copenhagen — Blackbook - From exposure to interaction. Blackbook develops brand activation: competitions, retail, events and congress stands. [Brand Activation](https://www.blackbook.dk/en/services/brand-activation/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)