--- title: "Email Marketing & Newsletter Design — Blackbook" description: "We design newsletters and automated email flows that convert. Modular templates, A/B testing and AI personalisation for eCommerce, B2B and SaaS." canonical_url: https://www.blackbook.dk/en/services/email-marketing/ md_url: https://www.blackbook.dk/en/services/email-marketing/index.md language: en last_updated: 2026-09-07 --- # Email Marketing & Newsletter Design — Blackbook We design newsletters and automated email flows that convert. Modular templates, A/B testing and AI personalisation for eCommerce, B2B and SaaS. > Alternate (Danish): https://www.blackbook.dk/services/email-marketing/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Email marketing, Newsletter design, Email templates > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/email-marketing/ ## Services — Email Marketing Newsletters that get opened – and clicked Blackbook designs emails people actually open. We build newsletters, campaign emails and automated flows that convert – with a visual expression that carries the brand, even in an inbox full of noise. AI is part of our email workflow – from subject lines tested against open rates to dynamic content that adapts to recipient behaviour. ## The inbox is the hardest stage ### Email marketing and newsletter design that converts An email has three seconds in the preview pane to justify its existence. We design for that reality: sharp subject lines, visual hierarchy that works with and without images, and a layout that guides the eye to the action. We know the constraints of email clients – Outlook, Gmail, Apple Mail all have their own rules. We design within them, so the result looks right everywhere. ## System and cadence, not one-off campaigns We build template systems that give your team freedom to send consistently without losing brand quality. Automated flows, segmented campaigns and A/B testing are part of the delivery – not an afterthought. **What we deliver:** Newsletter design · Campaign emails · Automated flows · Email templates · A/B testing · Responsive email · Onboarding series · Win-back campaigns · Dynamic content ## For businesses that live by their list We work with eCommerce, SaaS and B2B – companies where email is not a side channel but a direct line to the customer, and where every send is an opportunity to strengthen the relationship or lose it. If you need emails that perform, [let's talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases The inbox is the hardest medium to win. Newsletters and email flows designed for jewellery brands, payment services, and shopping centres, with emails people actually open, read, and click. ### Responsive web design and social media — Rosengårdcentret - Responsive WordPress site for Rosengårdcentret with store directory, YouTube, Instagram and 3D animation videos for social media. [Rosengårdcentret — Webdesign](https://www.blackbook.dk/en/portfolio/rosengaardcentret/) ### Buy Local web portal and UX — MobilePay - UX and design of web portal for the Buy Local campaign by Marketsquare and MobilePay. Find offers, events and shops in your city at prisdinby.dk. [MobilePay — køb lokalt](https://www.blackbook.dk/en/portfolio/saet-pris-paa-din-by-koeb-lokalt/) ### Visual identity and marketing — Zenegy Brand - Owned Zenegy's full digital footprint: logo, brand guidelines, app icons, website, Mailchimp templates, PowerPoint and video for social media and fairs. [Zenegy - Brand — Corporate identity](https://www.blackbook.dk/en/portfolio/zenegy/) ### WordPress site and brand identity — Marketsquare - Designed a responsive WordPress site for advertising agency Marketsquare using "design in browser" – landing pages, banners and SEO for Markedsføring.dk. [Marketsquare — Webdesign](https://www.blackbook.dk/en/portfolio/marketsquare/) ### Visual identity for Berlingske Media — GodtTip - Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept. [Godt Tip — Visuel identitet](https://www.blackbook.dk/en/portfolio/godt-tip/) ### eDetailer and risk calculator — Bayer Xarelto - Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto. [Xarelto — Global web portal](https://www.blackbook.dk/en/portfolio/bayer-healthcare/) ### Digital Marketing & Campaign Design — Anthill Agency - Designed newsletter campaigns, campaign website and LinkedIn profile for Anthill Agency – pharma communications agency and subsidiary of Agnitio. [Anthill agency — Markedsføring](https://www.blackbook.dk/en/portfolio/anthill-agency/) ### Email marketing for the US market — Georg Jensen - Regularly designed email campaigns for Georg Jensen in the US market via E-blast – web banners and web pages for the globally recognised design brand. [Georg Jensen — Newsletter](https://www.blackbook.dk/en/portfolio/georg-jensen-usa/) ## Related services ### HTML5 Banners & Display Advertising — Blackbook - We design and produce HTML5 display ads that convert. Rich media, dynamic formats and AI-driven format variation for retail, pharma and eCommerce. [Digital Advertising](https://www.blackbook.dk/en/services/digital-advertising/) ### Landing Page Design That Converts — Blackbook - From campaign page to product page. Blackbook designs landing pages with one message and one goal that convert, not distract. [Landing Pages](https://www.blackbook.dk/en/services/landing-pages/) ### eCommerce Design Copenhagen — Blackbook - From product presentation to checkout flow. Blackbook designs webshops and retail platforms that convert without compromising the brand. [eCommerce](https://www.blackbook.dk/en/services/ecommerce/) ### Social Media Design Copenhagen — Blackbook - From campaign design to content templates. Blackbook creates social media content that stops the scroll and builds the brand. [Social Media & Content](https://www.blackbook.dk/en/services/social-media/) ### SEO Agency Copenhagen — Blackbook - From technical SEO to content optimisation. Blackbook builds websites that rank with structured data, Core Web Vitals and lasting authority. [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/) ### Campaign Website Design — Blackbook - From microsites to digital brand experiences. Blackbook designs campaign sites that hit immediately and stick. [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)