--- title: "Information Architecture Agency Copenhagen — Blackbook" description: "Blackbook puts content in order – information architecture and navigation where users find what they came for. Let's talk about your structure." canonical_url: https://www.blackbook.dk/en/services/information-architecture/ md_url: https://www.blackbook.dk/en/services/information-architecture/index.md language: en last_updated: 2026-09-10 --- # Information Architecture Agency Copenhagen — Blackbook Blackbook puts content in order – information architecture and navigation where users find what they came for. Let's talk about your structure. > Alternate (Danish): https://www.blackbook.dk/services/information-architecture/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Information architecture, IA design, Site structure, Navigation design > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/information-architecture/ ## Services — Information Architecture Information architecture that puts content in order When a site feels easy, it's rarely the design alone – it's the structure underneath. Blackbook works with information architecture: the discipline that decides what things are called, where they live, and how short the path is from need to answer. We use AI to uncover patterns in content and search behaviour – clustering topics and terms – before the structure is locked in. ## Structure decides whether people find it ### Information architecture and site structure that carries the design Menus, hierarchies and naming are decisions, not accidents. We map the content, group it by the users' logic instead of the organisation's org chart, and test that the navigation holds – before a single page is designed. The result is a structure that can grow: new products, new sections and new languages have a place to land without rebuilding the architecture. ## From complex knowledge to clear navigation Much of our information architecture is built for heavy content: medical product sites with documentation requirements, industrial catalogues with many variants and media houses with deep archives. The more complex the content, the more the structure decides. **What we deliver: Information architecture · Navigation & menu structure · Site structure & hierarchies · Content audits · Naming & labels · Search & findability · Scalable structures for multilingual sites** ## The same requirement, whatever the content The cases span widely, but the requirement is the same: users must find the right thing without knowing the organisation behind it. The structure has to hold whether the content is regulated, multilingual or constantly growing. Can't your users find what they came for? [Let's talk about your structure](https://www.blackbook.dk/en/contact/). ## Selected cases Good structure is invisible – you only notice it when it's missing. Each of these cases is built on an architecture that made large, often regulated content feel simple. ### Responsive web design and social media — Rosengårdcentret - Responsive WordPress site for Rosengårdcentret with store directory, YouTube, Instagram and 3D animation videos for social media. [Rosengårdcentret — Webdesign](https://www.blackbook.dk/en/portfolio/rosengaardcentret/) ### Pharma App for iOS and Android — Ferring Picoprep - Designed a native iOS and Android app for Ferring – treatment guide with nutrition info, medication schedule and push notifications for colonoscopy prep. [FERRING — Pharma app](https://www.blackbook.dk/en/portfolio/ferring/) ### Attention Value & Sponsorship Platform — Valiyou - Lead Product Design for Valiyou – a SaaS platform turning attention value into measurable sponsorships for sports clubs, influencers and events. [Valiyou.com — Attention Value & Sponsorship Platform](https://www.blackbook.dk/en/portfolio/valiyou/) ### iPad eDetailer for haemophilia treatment — NovoSeven - iPad eDetailer for Novo Nordisk's haemophilia medication NovoSeven with interactive HTML5 slides, video and tracking of physician attitudes to the product. [NovoSeven — eDetailer](https://www.blackbook.dk/en/portfolio/novoseven/) ### Global master eDetailer for physicians — Mirena - Designed the global master eDetailer for Bayer HealthCare's Mirena IUD – 6 tracks and 250+ interactive slides. [Mirena — Global Master - eDetailer](https://www.blackbook.dk/en/portfolio/mirena-bayer-healthcare/) ### eDetailer and risk calculator — Bayer Xarelto - Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto. [Xarelto — Global web portal](https://www.blackbook.dk/en/portfolio/bayer-healthcare/) ### Corporate Web Design & SEO in Typo3 — Gaggenau - SEO-optimised portal for Gaggenau with exclusive product presentations, showroom overview and news – a digital expression matching the brand's prestige. [Gaggenau — Corporate website](https://www.blackbook.dk/en/portfolio/gaggenau/) ### eDetailer for MS treatment — Copaxone - Interactive eDetailer for Teva Pharmaceutical Copaxone – physicians compared their views against clinical studies and calculated patient sick day reduction. [Copaxone — eDetailer](https://www.blackbook.dk/en/portfolio/teva/) ### Flash presentation for sales training — Siemens - Programmed advanced Flash ActionScript for Siemens' white goods sales training – animated intro and detailed walkthrough of all machine functions. [Siemens — e-Learning](https://www.blackbook.dk/en/portfolio/siemens/) ### Haemophilia eDetailer for physicians — Novo Nordisk - Designed an unbranded iPad-based eDetailer for Novo Nordisk on joint problems in haemophilia patients. [Novo Nordisk — eDetailer](https://www.blackbook.dk/en/portfolio/novo-nordisk/) ### Multinational Typo3 portal in 10 languages — Unidrain - Designed and developed a Typo3 portal in 10 languages for Unidrain – showroom, news, manuals and the Modul 1100 configurator for bathroom architects worldwide. [Unidrain — Global website](https://www.blackbook.dk/en/portfolio/unidrain/) ### Product Catalogue in Typo3 for Ifö — Max Sibbern - Typo3 portal for Max Sibbern with 30,000+ Ifö products from Sweden – including wish lists, advanced search and an installer tool with spare parts lists. [Max Sibbern — Online catalog](https://www.blackbook.dk/en/portfolio/max-sibbern/) ### UX for advertising portal — Berlingske Media - Designed the navigation structure for Berlingske Media's advertising portal – one entry point across Berlingske, B.T., Weekendavisen and MetroExpress MX. [Berlingske Media — UX (User eXperience)](https://www.blackbook.dk/en/portfolio/berlingske-media-annoncering/) ## Related services ### UX Agency & Product Design Copenhagen — Blackbook - From user research and UX to a finished design system. Blackbook runs product design end to end – research, flows, UI and testing. [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) ### Web Design Agency Copenhagen — Blackbook - From information architecture to finished website. Blackbook builds websites that unite brand, user experience and conversion. [Web Design](https://www.blackbook.dk/en/services/webdesign/) ### Corporate Website Design Copenhagen — Blackbook - From front page to careers page. Blackbook builds corporate websites that create trust – with a CMS your own team can update. [Corporate Websites](https://www.blackbook.dk/en/services/corporate-websites/) ### Web Portal Design & UX — Blackbook - From login environments to self-service. Blackbook designs web portals where structure carries the complexity. [Web Portals](https://www.blackbook.dk/en/services/web-portals/) ### Website Redesign Agency Copenhagen — Blackbook - A new design without starting over. Blackbook redesigns websites with respect for what works – content and SEO carried over. [Website Redesign](https://www.blackbook.dk/en/services/website-redesign/) ### SEO Agency Copenhagen — Blackbook - From technical SEO to content optimisation. Blackbook builds websites that rank with structured data, Core Web Vitals and lasting authority. [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/) ### Service Design Agency Copenhagen — Blackbook - From customer journey to service blueprint. Blackbook designs services that hold together across touchpoints, systems and channels. [Service Design](https://www.blackbook.dk/en/services/service-design/) ### UX Research & Strategy Copenhagen — Blackbook - From user research to scoping. Blackbook delivers research and strategy that gives projects the right foundation from the start. [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/) ### GEO Agency Copenhagen · Generative Engine Optimization — Blackbook - From search results to AI answers. Blackbook optimises websites for ChatGPT, AI Overviews and AI search – with documented results. [GEO · Generative Engine Optimization](https://www.blackbook.dk/en/services/geo/) ### Schema Markup Agency Copenhagen — Blackbook - From loose tags to knowledge graph. Blackbook builds structured data that makes your site machine-readable – JSON-LD, entities and rich results. See how. [Schema · Entity](https://www.blackbook.dk/en/services/schema/) ### Public Sector Digital Agency Copenhagen — Blackbook - Digital agency experienced in the public sector. Accessible websites, portals and self-service – WCAG compliance built in. [Public Sector](https://www.blackbook.dk/en/services/public-sector/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)